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Branded!. How Retailers Engage Consumers with Social Media and MobilityLori SchaferWritten through the eyes of retail and technology executives, Branded! explores retailers who are su…
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The New Power Base Selling. Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the CompetitionRyan KubackiAn updated and revised version of the business classic Power Base Selling Power Base Selling, origin…
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Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client RelationshipsEric SchwartzmanThe first book devoted entirely to B2B social marketing B2B markets are fundamentally different from…
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From Impossible To Inevitable. How Hyper-Growth Companies Create Predictable RevenueJason LemkinImpossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone el…
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Playing Bigger Than You Are. How to Sell Big Accounts Even if You're David in a World of GoliathsWilliam P.G. BrooksThe small or mid-sized business' guide to outselling the big boys Often, small or mid-sized business…
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Stop Acting Like a Seller and Start Thinking Like a Buyer. Improve Sales Effectiveness by Helping Customers BuyWally WoodPraise for stop acting like a seller and Start Thinking Like a Buyer «Stop Acting Like a Seller and …
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Reshaping Retail. Why Technology is Transforming the Industry and How to Win in the New Consumer Driven WorldMarco CatenaThe modern retail system has worked to dazzling effect. From the 19th century, store owners emerged …
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Customer Experience For DummiesRoy BarnesGain, engage, and retain customers with positive experiences A positive customer experience is absol…
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Silver Bullet Selling. Six Critical Steps to Opening More Relationships and Closing More SalesPaul BartickBased on ten years of extensive research and interviews with thousands of top sales performers in a …
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Sales 2.0. Improve Business Results Using Innovative Sales Practices and TechnologyBrent HollowayTwo Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it…
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The Contrarian Effect. Why It Pays (Big) to Take Typical Sales Advice and Do the OppositeElizabeth MarshallTake the traditional sales model, which is outdated and needs a serious makeover, and turn it on its…
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Winning At Retail. Developing a Sustained Model for Retail SuccessWillard N. AnderPraise for Winning At Retail «Winning at Retail offers the most effective strategies available for r…
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Whale Hunting. How to Land Big Sales and Transform Your CompanyBarbara Weaver SmithUsing the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine…
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Public Relations in Asia Pacific. Communicating Effectively Across CulturesMary M. DevereuxPublic Relations in Asia Pacific reflects the growing professionalism in the practice of public rela…
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How to Sell at Margins Higher Than Your Competitors. Winning Every Sale at Full Price, Rate, or FeeLawrence L. SteinmetzPraise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both ne…
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Breakthrough Business Development. A 90-Day Plan to Build Your Client Base and Take Your Business to the Next LevelDuncan MacPhersonIncrease Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Busi…
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The Business of BrandsDavid MuirThis is not a 'how to' book about branding. Instead it outlines approaches that will increase the ac…
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The Nordstrom Way to Customer Experience Excellence. Creating a Values-Driven Service CulturebreAnne O. ReevesThe fully revised and updated edition of the classic book about Nordstrom's extraordinary customer s…
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The Collaborative Sale. Solution Selling in a Buyer Driven WorldKeith M. EadesBuyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale…
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Insight Selling. Surprising Research on What Sales Winners Do DifferentlyJohn E. DoerrWhat do winners of major sales do differently than the sellers who almost won, but ultimately came i…
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If You Build It Will They Come?. Three Steps to Test and Validate Any Market OpportunityRob AdamsKnow if you'll hit your targets before pulling the trigger on any marketing plan More than sixty fiv…
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Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service SupportMichel GutsatzNoted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Mana…
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The 800-Pound Gorilla of Sales. How to Dominate Your MarketBill GuertinSmart insight and best practices for achieving sales excellence in any market The proverbial 800-pou…
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Playing Bigger Than You Are. How to Sell Big Accounts Even if You're David in a World of GoliathsWilliam P.G. BrooksThe small or mid-sized business' guide to outselling the big boys Often, small or mid-sized business…