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Your Gut is Still Not Smarter Than Your Head. How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and ProfitsPeter KriegPraise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a com…
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The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social WebGuy KawasakiA top social media guru shares the secrets to expanding your business through relationships People h…
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Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't UnderstandKelly McDonaldDeliver a better business experience, for every kind of customer A «one-size fits all» approach to c…
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Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom LineDavid HessekielBusinesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Phili…
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The Cult of the Customer. Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer EvangelistsShep HykenIn today’s competitive business climate, you can’t just satisfy your customers. You have to be bette…
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Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in HistoryDavid Meerman ScottThe Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the …
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The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth MarketingGeno ChurchNo passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful busi…
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Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and OffJim CockrumSimple, powerful marketing strategies every business can afford to implement There's never been a be…
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Share This. The Social Media Handbook for PR ProfessionalsJohn Wiley & Sons Limited (USD John Wiley & Sons Limited (USDShare This is a practical handbook to the biggest changes taking place in the media and its professi…
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Social Nation. How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your BusinessBarry LibertIt's time to join Social Nation and prosper! This book will show you, as an employee, customer or pa…
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Kellogg on MarketingAlice M. TyboutThe business classic, fully revised and updated for today's marketers The second edition of Kellogg …
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Marketing 3.0. From Products to Customers to the Human SpiritIwan SetiawanUnderstand the next level of marketing The new model for marketing-Marketing 3.0-treats customers no…
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Launch. How to Quickly Propel Your Business Beyond the CompetitionMichael A. StelznerIf you've been let down by the undelivered promises of marketing, this book is for you. Launch revea…
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Attention! This Book Will Make You Money. How to Use Attention-Getting Online Marketing to Increase Your RevenueJim F. KukralDrive Web traffic and take your business into the future In todays social Web marketplace, attention…
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Chasing Youth Culture and Getting it Right. How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and TastemakersTina WellsUnderstand and market to the newest wave of millennials Whether you're a business professional tryin…
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Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to SuccessTim WilliamsIt’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of…
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Steal These Ideas!. Marketing Secrets That Will Make You a StarSteve ConeThe marketer's guide to standing out from the crowd and connecting with consumers As advertisements …
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Socialnomics. How Social Media Transforms the Way We Live and Do BusinessErik QualmanThe benchmark book on to the effects and implications of social media on our daily lives, and how bu…
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The Connectors. How the World's Most Successful Businesspeople Build Relationships and Win Clients for LifeMaribeth KuzmeskiLearn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless…
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Optimize. How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content MarketingLee OddenAttract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strat…
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Market Segmentation. How to Do It and How to Profit from ItMalcolm McDonaldMarket Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the …