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Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented ProfitsRichard RosenOffering a common language, better processes, and a set of practical tools, Convergence Marketing is…
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The Persuasion Code. How Neuromarketing Can Help You Persuade Anyone, Anywhere, AnytimePatrick RenvoiseThe Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade ar…
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Marketing Insights from A to Z. 80 Concepts Every Manager Needs to KnowPhilip KotlerThe most renowned figure in the world of marketing offers the new rules to the game for marketing pr…
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Logos and No GosJohn Wiley & Sons Limited (pro John Wiley & Sons Limited (proLogos and No Gos ought to be mandatory reference material for all managers of branded products and s…
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All You Need is a Good Idea!. How to Create Marketing Messages that Actually Get ResultsJay H. HeymanIn All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertisin…
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How to Make Brilliant Stuff That People Love ... and Make Big Money Out of ItJohn Wiley & Sons Limited (pro John Wiley & Sons Limited (proThis book describes a marketing and design approach called «total design,»which is about not only ma…
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The Marketing Director's Role in Business Planning and Corporate GovernanceJohn Wiley & Sons Limited (pro John Wiley & Sons Limited (proCorporate governance is a hot topic, as is the need for marketing to operate at board level. But no-…
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IdeaWise. How to Transform Your Ideas into Tomorrow's InnovationsСтив РивкинAn easy-to-understand and easy-to-implement method for creating new ideas and new products This book…
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Email Marketing By the Numbers. How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next LevelAli SalesPraise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respec…
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Steal These Ideas!. Marketing Secrets That Will Make You a StarSteve ConeWorking for nearly thirty years with and for leading companies including Citigroup, American Express…
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Predicting Market Success. New Ways to Measure Customer Loyalty and Engage Consumers With Your BrandRobert PassikoffPraise for Predicting Market Success «Predicting Market Success has come at the right time for major…
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Scenarios in MarketingDon ScultzYou've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you w…
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Маркетинг для косметолога шаг за шагомАлександр Владиславович БедринС помощью инструментов маркетинга из этой книги автор вывел свою косметологическую клинику на доход …
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Faith-Based Marketing. The Guide to Reaching 140 Million Christian CustomersGreg StielstraMost businesses don’t have a good understanding of the faith community and how to market to this hug…
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How to Market, Advertise and Promote Your Business or Service in Your Own BackyardTom C. EgelhoffCreate a successful and affordable marketing campaign for your local small business using the tips a…
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101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services FirmsTroy Waugh"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professio…
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The Marketing Accountability Imperative. Driving Superior Returns on Marketing InvestmentsChris HalsallMaking accountable marketing decisions to improve the efficiency of spending In this practical guide…
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Brand Innovation ManifestoJohn Wiley & Sons Limited (pro John Wiley & Sons Limited (proThe days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest …
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Marketing Calculator. Measuring and Managing Return on Marketing InvestmentGuy R. PowellThis book uncovers the components of driving increased marketing effectiveness and can be applied to…
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Marketing Automation. Practical Steps to More Effective Direct MarketingJeff LeSueurIn today's market, it takes more than good products and services to succeed. Successful marketing re…
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Robin Hood Marketing. Stealing Corporate Savvy to Sell Just CausesKatya AndresenKatya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaig…
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Customer Management ExcellenceJohn Wiley & Sons Limited (pro John Wiley & Sons Limited (proCRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping…
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