добавлено
Customer Winback. How to Recapture Lost Customers--And Keep Them LoyalMichael W. LowensteinMost firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin a…
добавлено
The Retail Revival. Reimagining Business for the New Age of ConsumerismDoug StephensTraditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-m…
добавлено
The Buying Brain. Secrets for Selling to the Subconscious MindA. K. PradeepIf You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the sub…
добавлено
The Vibe. The Marketing Handbook for Every Product, Service and IndustryGary BertwistleWhile most companies claim to have a brand, only a few make an authentic connection with customers o…
добавлено
The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social MediaPaul ChaneyPractical applications for using social media to boost your business Even today's most successful bu…
добавлено
Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn TrustJulien SmithThe New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today'…
добавлено
Winning Market Leadership. Strategic Market Planning for Technology-Driven BusinessesJohn Wiley & Sons Limited (USD John Wiley & Sons Limited (USDStrategic market planning in technology-intensive businesses is more complex and is less manageable …
добавлено
The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business SuccessPaul RoetzerDiscover what's possible when the art and science of marketing collide The Marketing Performance Blu…
добавлено
The 15 Essential Marketing Masterclasses for Your Small BusinessDee BlickPractical and proven masterclasses for simple and effective small business marketing This straightfo…
добавлено
Faith-Based Marketing. The Guide to Reaching 140 Million Christian CustomersGreg StielstraMost businesses don’t have a good understanding of the faith community and how to market to this hug…
добавлено
Digital Marketing. Global Strategies from the World's Leading ExpertsYoram (Jerry) WindThe first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Win…
добавлено
The Agile Marketer. Turning Customer Experience Into Your Competitive AdvantageRoland SmartThe marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole …
добавлено
Z.E.R.O. Zero Paid Media as the New Marketing ModelMaarten AlbardaThe world has changed. Everyone keeps reminding marketers and advertisers about the never ending and…
добавлено
Get Seen. Online Video Secrets to Building Your BusinessDavid Meerman ScottThe era of online video has arrived—now make it work for your business In the last year, the world o…
добавлено
AI for Marketing and Product Innovation. Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing SalesStan SthanunathanGet on board the next massive marketing revolution AI for Marketing and Product Innovation offers cr…
добавлено
eBoot Camp. Proven Internet Marketing Techniques to Grow Your BusinessCorey PerlmanIn this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, i…
добавлено
Essential Tools for Operations Management. Tools, Models and Approaches for Managers and ConsultantsBurtonshaw-Gunn SimonThe third book in the Essential Tools For series… on the topic of Operations Management Based on Sim…
добавлено
Creating Value Through People. Discussions with Talent LeadersMercerPractical guidance on how to empower people to do their best. Filled with stories by and fascinating…
добавлено
Conversations with Marketing MastersLouella MilesConversations with Marketing Masters offers new insights by gathering the collected wisdom of the mo…
добавлено
Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth MovementsSpike JonesDevelop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor …
добавлено
The Art and Science of Interpreting Market Research EvidenceD. V.L. SmithThe Art and Science of Interpreting Market Research Evidence offers a complete account of the way to…
добавлено
Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and ContestsJoselin LinderHarness the power of games to create extraordinary customer engagement with Game-Based Marketing. Ga…
добавлено
Cadbury's Purple ReignJohn Wiley & Sons Limited (pro John Wiley & Sons Limited (proA unique expose of the Cadbury story, providing an unprecedented insight into the makings of an icon…
добавлено
Основы маркетинга. Учебник для СПОСветлана Васильевна КарповаВ издании наряду с классическим пониманием маркетинга приведены современные стратегии и концепции ма…