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Классический маркетинг

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Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
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The era of online video has arrived—now make it work for your business In the last year, the world o…
The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
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The premier guide to digital marketing that works, and a solid framework for success The Art of Digi…
Big Data Marketing. Engage Your Customers More Effectively and Drive Value
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Leverage big data insights to improve customer experiences and insure business success Many of today…
Маркетинг взаимоотношений. Анализ маркетинговых стратегий на основе взаимоотношений
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С конца XX в. маркетинг взаимоотношений прочно вошел в число самых актуальных тем практического и те…
Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers
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A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos t…
Marketing 4.0. Moving from Traditional to Digital
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Marketing 4.0. Moving from Traditional to DigitalIwan Setiawan
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digi…
Digital Sense. The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
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Digital Sense. The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer ExperienceChris J. Snook
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete…
Marketing 4.0. Moving from Traditional to Digital
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Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digi…
Marketing For Dummies
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Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and mo…
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The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web
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The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer
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The world needs more storytellers. Storytelling is an inherently innovative activity. When organizat…
How to Become Filthy, Stinking Rich Through Network Marketing. Without Alienating Friends and Family
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A contemporary approach to network marketing—from the author of the million-copy bestseller, Your Fi…
The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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The international bestseller—now in a new edition When it comes to marketing, anything goes in the D…
Маркетинг
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МаркетингСергей Алексеевич Ким
Учебник состоит из четырех модулей: теоретические и социально-экономические основы маркетинга; марке…
Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
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Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbo…
Маркетинговая логистика
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Маркетинговая логистикаАйгуль Шамильевна Агаева
Рассматриваются вопросы теории и практики маркетинговой логистики. Описаны основные показатели и кон…
Resonate. Present Visual Stories that Transform Audiences
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Resonate. Present Visual Stories that Transform AudiencesNancy Duarte
Reveals the underlying story form of all great presentations that will not only create impact, but w…
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