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Win / Loss Reviews. A New Knowledge Model for Competitive IntelligenceRick MarcetAn effective framework for strengthening competitiveness by learning from past deals and applying in…
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Digital Marketing. Global Strategies from the World's Leading ExpertsVijay MahajanThe first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Win…
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Convert Every Click. Make More Money Online with Holistic Conversion Rate OptimizationBenji RabhanA holistic approach to conversion rate optimization that encompasses an entire business—online and o…
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IdeaWise. How to Transform Your Ideas into Tomorrow's InnovationsСтив РивкинAn easy-to-understand and easy-to-implement method for creating new ideas and new products This book…
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Marketing Automation. Practical Steps to More Effective Direct MarketingJeff LeSueurIn today's market, it takes more than good products and services to succeed. Successful marketing re…
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The Handbook of Online and Social Media Research. Tools and Techniques for Market ResearchersRay PoynterDrawing together the new techniques available to the market researcher into a single reference, The …
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Managing Customers Through Economic CyclesJohn McKeanWhether you are a global Fortune 500 organization or a small business Managing Customers Through Eco…
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The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing RolesTom SpitaleA practical guide for inexperienced marketers who have to develop a marketing strategy With technolo…
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Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth CitiesPhilip KotlerA new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Cente…
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Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More BusinessAdele RevellaNamed one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer'…
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Social Media Marketing For DummiesShiv SinghThe fast and easy way to get the most of out social media marketing Sharing the wisdom of social med…
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They Ask You Answer. A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital ConsumerMarcus SheridanA revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straigh…
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Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big DataOmer ArtunMake personalized marketing a reality with this practical guide to predictive analytics Predictive M…
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Marketing to Millennials For DummiesCorey PadveenMarket effectively to the millennial mindset Millennials make up the largest and most valuable marke…
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Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth EngineJeanne BlissA Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will…
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Build a Brand in 30 Days. With Simon Middleton, The Brand Strategy GuruSimon MiddletonYou don't need a marketing degree or intensive training to build an attention-grabbing brand; you ju…
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Neuromarketing For DummiesPeter SteidlLearn how to use neuromarketing and understand the science behind it Neuromarketing is a controversi…
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Big Data Marketing. Engage Your Customers More Effectively and Drive ValueLisa ArthurLeverage big data insights to improve customer experiences and insure business success Many of today…
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What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the RestDenise Lee YohnDiscover proven strategies for building powerful, world-class brands It's tempting to believe that b…
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Romancing the Brand. How Brands Create Strong, Intimate Relationships with ConsumersTim HalloranA young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos t…
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Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business StrategyVanessa FoxSearch has changed everything. Has your business harnessed its full potential? A business's search s…
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YouthNation. Building Remarkable Brands in a Youth-Driven CultureMatt BrittonYouth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the yout…
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The Book of Business Awesome / The Book of Business UnAwesomeScott StrattenUnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—…