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Beyond Traditional MarketingAdrian RyansThis book aims to be what every marketing manager needs to know about marketing in today?s competiti…
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Retail Marketing and Branding. A Definitive Guide to Maximizing ROIDennis SpilleckeRetail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketi…
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The Employer BrandRichard MosleyLevels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, …
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The Cool Factor. Building Your Brand's Image through Partnership MarketingDel BreckenfeldWhat is cool? Who knows. But there is one thing every marketer does know– nothing increases sales li…
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Scientific Selling. Creating High Performance Sales Teams through Applied Psychology and TestingGeoffrey JamesSales managers have the most difficult job in the business world. They are responsible not just for …
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Return on IdeasАвтор не определенReturn on Ideas is a practical guide to getting more from the resources you put into your innovation…
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Mr. Shmooze. The Art and Science of Selling Through RelationshipsRichard AbrahamReorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by …
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Rethinking Sales ManagementАвтор не определенUntil recently, sales managers received no specific training for their jobs. However, selling has be…
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Sales Mastery. The Sales Book Your Competition Doesn't Want You to ReadChuck BauerDistinguish yourself as a «Sales Master» and win big in business today! Your personal and profession…
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Mastering the World of Selling. The Ultimate Training Resource from the Biggest Names in SalesJeffrey GitomerOf the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeated…
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Kick Your Own Ass. The Will, Skill, and Drill of Selling More Than You Ever Thought PossibleRobert JohnsonThe Ultimate Sales Boot Camp According to research by the American Society American Society for Trai…
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Amway Forever. The Amazing Story of a Global Business PhenomenonKathryn A. JonesA fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people t…
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People Buy You. The Real Secret to what Matters Most in BusinessJeb BlountThe ultimate guide to relationships, influence and persuasion in 21st century business. What is most…
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Selling to the Government. What It Takes to Compete and Win in the World's Largest MarketMark AmtowerLearn the crucial ins and outs of the world’s largest market The U.S government market represents th…
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How Clients BuyTom McMakinThe real-world guide to selling your services and bringing in business How Clients Buy is the much-n…
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Supremely Successful Selling. Discovering the Magic IngredientJerold PanasThe guide to listening, building trust, and selling what the buyer wants Everyone sells—in every asp…
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200+ точек контакта девелопераИгорь Борисович МаннМы обязаны предупредить: не стоит покупать это руководство, если вы не собираетесь улучшать ваш марк…
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Продажи на 100%. 10 книг в одной Smart ReadingЧем хороший продавец отличается от блестящего? Первый продает товар, второй – ценности. Первый владе…
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Avon. Building The World's Premier Company For WomenLaura KlepackiA Winning Formula for Selling to Women Around the World Avon has come a long way since handing out i…
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Public Relations in Asia Pacific. Communicating Effectively Across CulturesMary M. DevereuxPublic Relations in Asia Pacific reflects the growing professionalism in the practice of public rela…
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Just Ask a Woman. Cracking the Code of What Women Want and How They BuyMary Lou QuinlanAn enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Wom…
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Winning At Retail. Developing a Sustained Model for Retail SuccessWillard N. AnderPraise for Winning At Retail «Winning at Retail offers the most effective strategies available for r…
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The Gender Intelligent Retailer. Discover the Connection Between Women Consumers and Business GrowthJoanne Thomas Yaccato“Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for business…
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Купить того, кто продает. Как добиться от менеджеров по продажам стабильного результатаАнна В. СорокинаМногие собственники бизнеса думают, что в компании нет продаж, потому что вокруг плохие менеджеры, н…