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The sales function is the front-line of any business. Keeping up with the latest sales techniques is…

Until recently, sales managers received no specific training for their jobs. However, selling has be…

This book is a response to a need in the market place in the fast-growing field of customer profitab…

How companies turn value-added into real profits The Dollarization Discipline shows organizations an…

IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.Fear is the reas…

Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the…

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a …

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market R…

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen …

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research ha…

Если вы впервые собираетесь построить в компании профессиональный отдел продаж или несколько попыток…

Джонни Вуд — маркетолог и обаятельный джентльмен, который делится своими наработками в воронках онла…

Какая она, Женщина-легенда? — Знает, чего хочет и реализует свои желания — Проявленная и полна энер…

Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a c…

If you market a product, service, or idea in any business, industry or organization, you must read T…

Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to se…

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale…

What do winners of major sales do differently than the sellers who almost won, but ultimately came i…

Experience the growth multiplier effect through transforming the distribution and sales network Sell…

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wro…

UnSelling is about everything but the sell. We put all of our focus on the individual purchase trans…

Conversations make or break everything in sales. Every conversation you have is an opportunity to fi…

Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeated…

A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at t…