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This book aims to be what every marketing manager needs to know about marketing in today?s competiti…

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, …

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Ma…

Return on Ideas is a practical guide to getting more from the resources you put into your innovation…

The sales function is the front-line of any business. Keeping up with the latest sales techniques is…

Until recently, sales managers received no specific training for their jobs. However, selling has be…

This book is a response to a need in the market place in the fast-growing field of customer profitab…

How companies turn value-added into real profits The Dollarization Discipline shows organizations an…

IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.Fear is the reas…

Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the…

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a …

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market R…

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen …

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research ha…

Если вы впервые собираетесь построить в компании профессиональный отдел продаж или несколько попыток…

Джонни Вуд — маркетолог и обаятельный джентльмен, который делится своими наработками в воронках онла…

Какая она, Женщина-легенда? — Знает, чего хочет и реализует свои желания — Проявленная и полна энер…

Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a c…

If you market a product, service, or idea in any business, industry or organization, you must read T…

Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to se…

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale…

What do winners of major sales do differently than the sellers who almost won, but ultimately came i…

Experience the growth multiplier effect through transforming the distribution and sales network Sell…

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wro…