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Учебник подготовлен коллективом авторов в соответствии с требованиями Федерального государственного …

Эта книга является первым в России изданием по привлечению и развитию продаж крупным розничным клиен…

As pressure continues to build on organisations to achieve more with less, partnering offers tremend…

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a …

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the ne…

Market Research Best Practice is a compilation of the best discussion papers, case studies and metho…

During the last thirty years, a wide range of product companies throughout the Western economies hav…

This is not a 'how to' book about branding. Instead it outlines approaches that will increase the ac…

The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true p…

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies…

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an o…

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and c…

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Ma…

The sales function is the front-line of any business. Keeping up with the latest sales techniques is…

Команда X5 Group делится экспертными знаниями и опытом в области персонализированных коммуникаций. К…

The way we relate to brands has changed. Once, brand management was about doing things to people, an…

This book aims to be what every marketing manager needs to know about marketing in today?s competiti…

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, …

Return on Ideas is a practical guide to getting more from the resources you put into your innovation…

Until recently, sales managers received no specific training for their jobs. However, selling has be…

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research ha…

This book is a response to a need in the market place in the fast-growing field of customer profitab…

How companies turn value-added into real profits The Dollarization Discipline shows organizations an…

The real-world guide to selling your services and bringing in business How Clients Buy is the much-n…