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A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and…

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a diffic…

Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. Mo…

"No matter what your industry, no matter what your product, if you want to sell in the big leagues, …

This refreshingly simple, practical guide demonstrates how brand management can boost business perfo…

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for…

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements…

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has …

In the marketing world, communication ideas are revered for their magical ability to affect how cons…

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies…

As pressure continues to build on organisations to achieve more with less, partnering offers tremend…

This book aims to be what every marketing manager needs to know about marketing in today?s competiti…

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, …

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Ma…

Return on Ideas is a practical guide to getting more from the resources you put into your innovation…

The sales function is the front-line of any business. Keeping up with the latest sales techniques is…

Until recently, sales managers received no specific training for their jobs. However, selling has be…

This book is a response to a need in the market place in the fast-growing field of customer profitab…

How companies turn value-added into real profits The Dollarization Discipline shows organizations an…

The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true p…

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen …

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research ha…

Наш эксперт Елена Шевчук – преподаватель Русской Школы Управления, эксперт в области коммерческой не…

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с боле…