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Классический маркетинг

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UnBranding. 100 Branding Lessons for the Age of Disruption
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UnBranding. 100 Branding Lessons for the Age of DisruptionAlison Stratten
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age…
Маркетинг. Для студентов вузов, обучающихся по специальностям «Коммерция (торговое дело)», «Маркетинг», «Реклама»
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Маркетинг. Для студентов вузов, обучающихся по специальностям «Коммерция (торговое дело)», «Маркетинг», «Реклама»Надежда Васильевна Карпова
Рассматривается комплекс вопросов, раскрывающих теоретические основы маркетинга, особенности окружаю…
Get Seen. Online Video Secrets to Building Your Business
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Get Seen. Online Video Secrets to Building Your BusinessDavid Meerman Scott
The era of online video has arrived—now make it work for your business In the last year, the world o…
Маркетинг взаимоотношений. Анализ маркетинговых стратегий на основе взаимоотношений
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Маркетинг взаимоотношений. Анализ маркетинговых стратегий на основе взаимоотношенийДжон Иган
С конца XX в. маркетинг взаимоотношений прочно вошел в число самых актуальных тем практического и те…
Cómo Elegir Nichos Rentables De Mercado
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Cómo Elegir Nichos Rentables De MercadoJ0lzz J0lzz
Aprende a elegir el nicho correcto. Dirigirse al nicho correcto del mercado es esencial para tu éxit…
Marketing 4.0. Moving from Traditional to Digital
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Marketing 4.0. Moving from Traditional to DigitalIwan Setiawan
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digi…
Marketing For Dummies
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Marketing For DummiesRuth Mortimer
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and mo…
The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web
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The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social WebGuy Kawasaki
A top social media guru shares the secrets to expanding your business through relationships People h…
Behavioral Marketing. Delivering Personalized Experiences At Scale
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Behavioral Marketing. Delivering Personalized Experiences At ScaleBill Nussey
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guide…
Маркетинг
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МаркетингСергей Алексеевич Ким
Учебник состоит из четырех модулей: теоретические и социально-экономические основы маркетинга; марке…
Маркетинговая логистика
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Маркетинговая логистикаАйгуль Шамильевна Агаева
Рассматриваются вопросы теории и практики маркетинговой логистики. Описаны основные показатели и кон…
Your Gut is Still Not Smarter Than Your Head. How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits
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Your Gut is Still Not Smarter Than Your Head. How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and ProfitsPeter Krieg
Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a com…
Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and Contests
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Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and ContestsJoselin Linder
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Ga…
Social Media Engagement For Dummies
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Social Media Engagement For DummiesDanielle Elliott Smith
Put «engage» front and center in your social media marketing engagement strategies! When you focus o…
The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing
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The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth MarketingGeno Church
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful busi…
Share This. The Social Media Handbook for PR Professionals
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Share This. The Social Media Handbook for PR ProfessionalsJohn Wiley & Sons Limited (USD John Wiley & Sons Limited (USD
Share This is a practical handbook to the biggest changes taking place in the media and its professi…
Маркетинг гостиничного предприятия
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Маркетинг гостиничного предприятияЛариса Михайловна Романова
Пособие содержит теоретический материал по темам дисциплины, ситуационные задания по разделам и изуч…
Kellogg on Marketing
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Kellogg on MarketingAlice M. Tybout
The business classic, fully revised and updated for today's marketers The second edition of Kellogg …
Маркетинг своими мозгами
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Маркетинг своими мозгамиИрина Титова
Понятный алгоритм, который поможет вам создать качественную маркетинговую стратегию "с нуля". В книг…
Kellogg on Branding. The Marketing Faculty of The Kellogg School of Management
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Kellogg on Branding. The Marketing Faculty of The Kellogg School of ManagementJohn Wiley & Sons Limited (USD John Wiley & Sons Limited (USD
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of t…
Energize Growth Now. The Marketing Guide to a Wealthy Company
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Energize Growth Now. The Marketing Guide to a Wealthy CompanyGuy Kawasaki
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B …
Marketing Champions. Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
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Marketing Champions. Practical Strategies for Improving Marketing's Power, Influence, and Business ImpactJohn Wiley & Sons Limited (USD John Wiley & Sons Limited (USD
Praise for Marketing Champions «Much has been written about the importance of using marketing princi…
Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal
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Customer Winback. How to Recapture Lost Customers--And Keep Them LoyalMichael W. Lowenstein
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin a…
Brand Innovation Manifesto
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Brand Innovation ManifestoJohn Wiley & Sons Limited (pro John Wiley & Sons Limited (pro
The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest …
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