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The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online CampaignsIan DodsonThe premier guide to digital marketing that works, and a solid framework for success The Art of Digi…
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Big Data Marketing. Engage Your Customers More Effectively and Drive ValueLisa ArthurLeverage big data insights to improve customer experiences and insure business success Many of today…
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Romancing the Brand. How Brands Create Strong, Intimate Relationships with ConsumersTim HalloranA young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos t…
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Marketing 4.0. Moving from Traditional to DigitalIwan SetiawanMarketing has changed forever—this is what comes next
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Digital Sense. The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer ExperienceChris J. SnookCompete in the digital world with pragmatic strategies for success Digital Sense provides a complete…
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The Strategic Storyteller. Content Marketing in the Age of the Educated ConsumerAlexander JutkowitzThe world needs more storytellers. Storytelling is an inherently innovative activity. When organizat…
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How to Become Filthy, Stinking Rich Through Network Marketing. Without Alienating Friends and FamilyValerie BatesA contemporary approach to network marketing—from the author of the million-copy bestseller, Your Fi…
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The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyDavid Meerman ScottThe international bestseller—now in a new edition When it comes to marketing, anything goes in the D…
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Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and SellingMichael PortKick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbo…
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Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business SuccessNeal SchafferCreate and maintain a successful social media strategy for your business Today, a large number of co…
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The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social WebGuy KawasakiA top social media guru shares the secrets to expanding your business through relationships People h…
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Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't UnderstandKelly McDonaldDeliver a better business experience, for every kind of customer A «one-size fits all» approach to c…
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Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom LineDavid HessekielBusinesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Phili…
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The Cult of the Customer. Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer EvangelistsShep HykenIn today’s competitive business climate, you can’t just satisfy your customers. You have to be bette…
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Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in HistoryDavid Meerman ScottThe Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the …
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Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and OffJim CockrumSimple, powerful marketing strategies every business can afford to implement There's never been a be…
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Social Nation. How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your BusinessBarry LibertIt's time to join Social Nation and prosper! This book will show you, as an employee, customer or pa…
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Marketing 3.0. From Products to Customers to the Human SpiritIwan SetiawanUnderstand the next level of marketing The new model for marketing-Marketing 3.0-treats customers no…
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Launch. How to Quickly Propel Your Business Beyond the CompetitionMichael A. StelznerIf you've been let down by the undelivered promises of marketing, this book is for you. Launch revea…
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Attention! This Book Will Make You Money. How to Use Attention-Getting Online Marketing to Increase Your RevenueJim F. KukralDrive Web traffic and take your business into the future In todays social Web marketplace, attention…
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Chasing Youth Culture and Getting it Right. How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and TastemakersTina WellsUnderstand and market to the newest wave of millennials Whether you're a business professional tryin…
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Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to SuccessTim WilliamsIt’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of…
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Steal These Ideas!. Marketing Secrets That Will Make You a StarSteve ConeThe marketer's guide to standing out from the crowd and connecting with consumers As advertisements …
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Socialnomics. How Social Media Transforms the Way We Live and Do BusinessErik QualmanThe benchmark book on to the effects and implications of social media on our daily lives, and how bu…