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The Connectors. How the World's Most Successful Businesspeople Build Relationships and Win Clients for LifeMaribeth KuzmeskiLearn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless…
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Optimize. How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content MarketingLee OddenAttract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strat…
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Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the CompetitionJohn Michael MorganDitch traditional corporate branding to create a powerful, recognizable brand Brand Against the Mach…
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The Retail Revival. Reimagining Business for the New Age of ConsumerismDoug StephensTraditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-m…
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The Buying Brain. Secrets for Selling to the Subconscious MindA. K. PradeepIf You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the sub…
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The Vibe. The Marketing Handbook for Every Product, Service and IndustryGary BertwistleWhile most companies claim to have a brand, only a few make an authentic connection with customers o…
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The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social MediaPaul ChaneyPractical applications for using social media to boost your business Even today's most successful bu…
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Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn TrustJulien SmithThe New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today'…
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The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business SuccessPaul RoetzerDiscover what's possible when the art and science of marketing collide The Marketing Performance Blu…
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The 15 Essential Marketing Masterclasses for Your Small BusinessDee BlickPractical and proven masterclasses for simple and effective small business marketing This straightfo…
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Digital Marketing. Global Strategies from the World's Leading ExpertsYoram (Jerry) WindThe first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Win…
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The Agile Marketer. Turning Customer Experience Into Your Competitive AdvantageRoland SmartThe marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole …
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Get Seen. Online Video Secrets to Building Your BusinessDavid Meerman ScottThe era of online video has arrived—now make it work for your business In the last year, the world o…
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eBoot Camp. Proven Internet Marketing Techniques to Grow Your BusinessCorey PerlmanIn this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, i…
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Creating Value Through People. Discussions with Talent LeadersMercerPractical guidance on how to empower people to do their best. Filled with stories by and fascinating…
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Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth MovementsSpike JonesDevelop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor …
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Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and ContestsJoselin LinderHarness the power of games to create extraordinary customer engagement with Game-Based Marketing. Ga…
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Resonate. Present Visual Stories that Transform AudiencesNancy DuarteReveals the underlying story form of all great presentations that will not only create impact, but w…
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Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented ProfitsRichard RosenOffering a common language, better processes, and a set of practical tools, Convergence Marketing is…
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Marketing Insights from A to Z. 80 Concepts Every Manager Needs to KnowPhilip KotlerThe most renowned figure in the world of marketing offers the new rules to the game for marketing pr…
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All You Need is a Good Idea!. How to Create Marketing Messages that Actually Get ResultsJay H. HeymanIn All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertisin…
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IdeaWise. How to Transform Your Ideas into Tomorrow's InnovationsСтив РивкинAn easy-to-understand and easy-to-implement method for creating new ideas and new products This book…
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Email Marketing By the Numbers. How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next LevelAli SalesPraise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respec…
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Steal These Ideas!. Marketing Secrets That Will Make You a StarSteve ConeWorking for nearly thirty years with and for leading companies including Citigroup, American Express…