Классический маркетинг

Strategic market planning in technology-intensive businesses is more complex and is less manageable …

Most businesses don’t have a good understanding of the faith community and how to market to this hug…

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA …

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers cr…

The third book in the Essential Tools For series… on the topic of Operations Management Based on Sim…

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the mo…

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way to…

A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an icon…

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade ar…

Logos and No Gos ought to be mandatory reference material for all managers of branded products and s…

This book describes a marketing and design approach called «total design,»which is about not only ma…

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-…

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide …

Using the attributes from real managers and directors who have built successful brands, this book of…

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you w…

This book provides a clear practical introduction to shareholder value analysis for the marketing pr…

Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying s…

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest …

This book explores the increasingly important topic of brand building within the one-to-one concept.…

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping…

A breakthrough is a discontinuous change that makes new things possible and takes performance in a m…

Because of the Internet and globalization, the fast moving consumer goods market has been turned on …

Agency Account Handling strives to distinguish between good account handling and great account handl…

—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tact…