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Enterprise Marketing Management. The New Science of MarketingJohn Wiley & Sons Limited (USD John Wiley & Sons Limited (USDA groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at t…
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Retail Marketing and Branding. A Definitive Guide to Maximizing ROIDennis SpilleckeRetail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketi…
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Tuned In. Uncover the Extraordinary Opportunities That Lead to Business BreakthroughsJohn Wiley & Sons Limited (USD John Wiley & Sons Limited (USDIf you market a product, service, or idea in any business, industry or organization, you must read T…
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Пикап-продажи. Технология соблазнения: как продавать не впаривая, а решая проблему клиентаАлексей РечкаловС аудиоверсией книги вас познакомит сам автор!
Алексей Речкалов, переговорщик и управленец с 20-летн…
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Market Research Best PracticeESOMAR ESOMARMarket Research Best Practice is a compilation of the best discussion papers, case studies and metho…
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Sales EnablementTamara SchenkPut buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the…
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Herd. How to Change Mass Behaviour by Harnessing Our True NatureMark Earls"…fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN «HERD is a rare thing: a book that tra…
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The Dollarization DisciplineJeffrey J. FoxHow companies turn value-added into real profits The Dollarization Discipline shows organizations an…
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Beyond Traditional MarketingDominique TurpinThis book aims to be what every marketing manager needs to know about marketing in today?s competiti…
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The Cool Factor. Building Your Brand's Image through Partnership MarketingDel BreckenfeldWhat is cool? Who knows. But there is one thing every marketer does know– nothing increases sales li…
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Поведение потребителей Коллектив авторовПроведен анализ поведения потребителей на разных стадиях принятия решения о покупке товаров. Рассмот…
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The New Science of Selling and Persuasion. How Smart Companies and Great Salespeople SellWilliam T. BrooksOne of the world's most sought-after sales training and consulting experts reveals the strategies sm…
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Inbound SellingАвтор не определенChange the way you think about sales to sell more, and sell better. Over the past decade, Inbound Ma…
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Brand VisionАвтор не определенDavid Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an o…
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Alliance BrandАвтор не определенAs pressure continues to build on organisations to achieve more with less, partnering offers tremend…
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Спрос и сбыт как двуединая составляющая бизнесаЮрий Александрович ЛукашКнига рассчитана как на практикующих специалистов и руководителей экономических, финансовых, коммерч…
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Управление спросомЮрий Александрович ЛукашКнига рассчитана как на практикующих специалистов и руководителей экономических, финансовых, коммерч…
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Managing Customers ProfitablyАвтор не определенThis book is a response to a need in the market place in the fast-growing field of customer profitab…
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Market Research HandbookАвтор не определенThe fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research ha…
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Rethinking Sales ManagementАвтор не определенUntil recently, sales managers received no specific training for their jobs. However, selling has be…
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Return on IdeasАвтор не определенReturn on Ideas is a practical guide to getting more from the resources you put into your innovation…
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The Employer BrandRichard MosleyLevels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, …
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Дух ВоинаАндрей Николаевич Ельников«Дух Воина» — это действующий алгоритм закалки внутреннего стержня, целеполагания и прокачки навыков…
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How to Sell to an Idiot. 12 Steps to Selling Anything to AnyoneBill SparkmanHOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a diffic…