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The New Science of Selling and Persuasion. How Smart Companies and Great Salespeople SellWilliam T. BrooksOne of the world's most sought-after sales training and consulting experts reveals the strategies sm…
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Inbound SellingАвтор не определенChange the way you think about sales to sell more, and sell better. Over the past decade, Inbound Ma…
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Brand VisionАвтор не определенDavid Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an o…
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Alliance BrandАвтор не определенAs pressure continues to build on organisations to achieve more with less, partnering offers tremend…
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Спрос и сбыт как двуединая составляющая бизнесаЮрий Александрович ЛукашКнига рассчитана как на практикующих специалистов и руководителей экономических, финансовых, коммерч…
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Управление спросомЮрий Александрович ЛукашКнига рассчитана как на практикующих специалистов и руководителей экономических, финансовых, коммерч…
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Managing Customers ProfitablyАвтор не определенThis book is a response to a need in the market place in the fast-growing field of customer profitab…
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Market Research HandbookАвтор не определенThe fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research ha…
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Rethinking Sales ManagementАвтор не определенUntil recently, sales managers received no specific training for their jobs. However, selling has be…
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Return on IdeasАвтор не определенReturn on Ideas is a practical guide to getting more from the resources you put into your innovation…
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The Employer BrandRichard MosleyLevels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, …
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Дух ВоинаАндрей Николаевич Ельников«Дух Воина» — это действующий алгоритм закалки внутреннего стержня, целеполагания и прокачки навыков…
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How to Sell to an Idiot. 12 Steps to Selling Anything to AnyoneBill SparkmanHOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a diffic…
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Selling For DummiesTom HopkinsYour guide to the most up-to-date selling strategies and techniques No matter your skill level, this…
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Selling Big to China. Negotiating Principles for the World's Largest MarketMorry MorganThis book is a complete sales and negotiating guide for mainland China and includes practical and me…
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Virtual TrainingJeb Blount[b]Remote learning has been around since the 18th century. Caleb Phillips began advertising correspo…
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Exactly How to SellАвтор не определенThe sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true p…
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Marketing Plans. How to Prepare Them, How to Use ThemWilson HughNow in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has …
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The Brand Gym. A Practical Workout to Gain and Retain Brand LeadershipNichols DavidThis refreshingly simple, practical guide demonstrates how brand management can boost business perfo…
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America's Corner Store. Walgreen's Prescription for SuccessJohn U. BaconPraise for America's Corner Store «Who would have thought the story of a drugstore chain could encom…
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The Way of the Dog. The Art of Making Success InevitableGeoff BurchThe Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, wh…
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Visual Selling. Capture the Eye and the Customer Will FollowPaul LerouxVisual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. Mo…
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Организация коммерческой деятельности в сфере услуг. Учебное пособие для вузовСветлана Евгеньевна КаменеваКурс посвящен ключевым вопросам организации коммерческой деятельности в сфере услуг. В курсе предста…
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The Marketing Century. How Marketing Drives Business and Shapes SocietyKourdi JeremyWritten to celebrate the Institute's centenary, The Marketing Century explains: how the key elements…