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Web Marketing That Works. Confessions from the Marketing TrenchesToby JenkinsPractical tips on using the web to boost your business, no matter what business you're in Everyone i…
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The Guru Guide to Marketing. A Concise Guide to the Best Ideas from Today's Top MarketersJimmie T. BoyettDiscusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The…
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The Certifiable Salesperson. The Ultimate Guide to Help Any Salesperson Go Crazy with Unprecedented Sales!Laura Laaman"If you are a salesperson, you will find yourself in this book. Treat it like your road map to succe…
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Whiteboard Selling. Empowering Sales Through VisualsCorey SommersCreate compelling whiteboard presentations to engage your customers and win their business Whiteboar…
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Enterprise Marketing Management. The New Science of MarketingJohn Wiley & Sons Limited (USD John Wiley & Sons Limited (USDA groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at t…
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Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising ProfitsWillard N. AnderAn introduction to greentailing and the five other biggest trends in the retail business In their ne…
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Golden Circle Secrets. How to Achieve Consistent Sales Success Through Customer Values & ExpectationsBen MidgleyA father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and…
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How to Sell to an Idiot. 12 Steps to Selling Anything to AnyoneBill SparkmanHOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a diffic…
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Visual Selling. Capture the Eye and the Customer Will FollowPeg CorwinVisual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. Mo…
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Mega-Selling. Secrets of a Master SalesmanJohn Wiley & Sons Limited (USD John Wiley & Sons Limited (USD"No matter what your industry, no matter what your product, if you want to sell in the big leagues, …
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The Brand Gym. A Practical Workout to Gain and Retain Brand LeadershipNichols DavidThis refreshingly simple, practical guide demonstrates how brand management can boost business perfo…
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The Sponsorship Handbook. Essential Tools, Tips and Techniques for Sponsors and Sponsorship SeekersCollett PippaThe Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for…
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The Marketing Century. How Marketing Drives Business and Shapes SocietyKourdi JeremyWritten to celebrate the Institute's centenary, The Marketing Century explains: how the key elements…
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Marketing Plans. How to Prepare Them, How to Use ThemMcDonald MalcolmNow in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has …
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Rigorous MagicSteve HatchIn the marketing world, communication ideas are revered for their magical ability to affect how cons…
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Marketing ExcellenceJohn ZealleyMarketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies…
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Alliance BrandJohn Wiley & Sons Limited (pro John Wiley & Sons Limited (proAs pressure continues to build on organisations to achieve more with less, partnering offers tremend…
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Beyond Traditional MarketingDominique TurpinThis book aims to be what every marketing manager needs to know about marketing in today?s competiti…
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The Employer BrandSimon BarrowLevels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, …
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Inbound SellingJohn Wiley & Sons Limited (USD John Wiley & Sons Limited (USDChange the way you think about sales to sell more, and sell better. Over the past decade, Inbound Ma…
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Return on IdeasJohn Wiley & Sons Limited (pro John Wiley & Sons Limited (proReturn on Ideas is a practical guide to getting more from the resources you put into your innovation…
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Account ManagementJohn Wiley & Sons Limited (pro John Wiley & Sons Limited (proThe sales function is the front-line of any business. Keeping up with the latest sales techniques is…
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Rethinking Sales ManagementJohn Wiley & Sons Limited (pro John Wiley & Sons Limited (proUntil recently, sales managers received no specific training for their jobs. However, selling has be…
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Managing Customers ProfitablyJohn Wiley & Sons Limited (pro John Wiley & Sons Limited (proThis book is a response to a need in the market place in the fast-growing field of customer profitab…