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The New Science of Selling and Persuasion. How Smart Companies and Great Salespeople SellWilliam T. BrooksOne of the world's most sought-after sales training and consulting experts reveals the strategies sm…
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The Sponsorship Handbook. Essential Tools, Tips and Techniques for Sponsors and Sponsorship SeekersFenton WilliamThe Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for…
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Retail Marketing and Branding. A Definitive Guide to Maximizing ROIPerrey JeskoToday's shoppers go online to research locations, compare prices or read reviews before they go to a…
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Marketing Plans. How to Prepare Them, How to Use ThemWilson HughNow in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has …
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Selling For DummiesBen KenchGet a handle on the most up–to–date selling strategies and techniques that will help you grow your b…
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Selling Big to China. Negotiating Principles for the World's Largest MarketMorry MorganThis book is a complete sales and negotiating guide for mainland China and includes practical and me…
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The Retargeting Playbook. How to Turn Web-Window Shoppers into CustomersLauren VaccarelloHow to reach the 98 percent of people who leave your website without converting sales The Retargetin…
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The Sales Acceleration Formula. Using Data, Technology, and Inbound Selling to go from $0 to $100 MillionMark RobergeUse data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales …
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Direct Selling For DummiesBelinda EllsworthBecome a direct sales success story with this insider guide to making it big Direct Selling For Dumm…
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Branded!. How Retailers Engage Consumers with Social Media and MobilityBernie BrennanWritten through the eyes of retail and technology executives, Branded! explores retailers who are su…
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Selling Sucks. How to Stop Selling and Start Getting Prospects to Buy!Frank J. RumbauskasPraise for Selling Sucks «Whew! A terrific new book that blows the lid off the old-school methods of…
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Marketing For DummiesJeanette McMurtryThe classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edi…
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Insight Selling. Surprising Research on What Sales Winners Do DifferentlyMike SchultzWhat do winners of major sales do differently than the sellers who almost won, but ultimately came i…
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The Collaborative Sale. Solution Selling in a Buyer Driven WorldTimothy T. SullivanBuyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale…
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UnMarketing. Everything Has Changed and Nothing is DifferentScott StrattenUnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wro…
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The Cool Factor. Building Your Brand's Image through Partnership MarketingDel BreckenfeldWhat is cool? Who knows. But there is one thing every marketer does know– nothing increases sales li…
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Scientific Selling. Creating High Performance Sales Teams through Applied Psychology and TestingNancy MartiniSales managers have the most difficult job in the business world. They are responsible not just for …
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Mastering the Complex Sale. How to Compete and Win When the Stakes are High!Jeff ThullPraise for Mastering the Complex Sale «Jeff Thull's process plays a key role in helping companies an…
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Conscious Marketing. How to Create an Awesome Business with a New Approach to MarketingCarolyn TateIn the modern economy, businesses must have heart The marketing industry is broken. Consumers are ti…
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The 800-Pound Gorilla of Sales. How to Dominate Your MarketBill GuertinSmart insight and best practices for achieving sales excellence in any market The proverbial 800-pou…
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Playing Bigger Than You Are. How to Sell Big Accounts Even if You're David in a World of GoliathsWilliam T. BrooksThe small or mid-sized business' guide to outselling the big boys Often, small or mid-sized business…
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The Accidental Sales Manager. How to Take Control and Lead Your Sales Team to Record ProfitsChris LytleKey skills to make sales managers better developers of salespeople Get out of the firefighting busin…
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Customer Experience For DummiesBob KelleherGain, engage, and retain customers with positive experiences A positive customer experience is absol…