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Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree t…

In today’s competitive marketplace, customer relationship management is critical to a company’s prof…

An insightful look at the implementation of advanced analytics on human capital Human capital analyt…

The best plan is useless without effective execution The future of business has become so unpredicta…

This book reviews both successful and unsuccessful mergers and acquisitions, exploring the reasons w…

In this book, leading authors explore ways in which organizations can develop their ability to manag…

Innovating Strategy Process presents a series of reflective essays by established and emerging schol…

This new edition of the hugely successful Quantitative Financial Economics has been revised and upda…

This is the fourteenth volume in an annual series in which leading economists provide a concise and …

There's no dearth of books on the logistics of event planning, but not much has been published to ad…

A revolutionary way to describe business, xBML (extended Business Modelling Language) is an intuitiv…

Based on a wealth of empirical studies and case studies, this book explains the strategic choices co…

Causal mapping is a tool that enables you to make sense of challenging situations so that you can ge…

OLAP enables users to access information from multidimensional data warehouses almost instantly, to …

This highly popular introduction to strategic management has now been revised to take account of the…

The number-one issue for every entrepreneur is Money—getting money, raising money, convincing invest…

Peter Cochrane is one of our most far-sighted visionaries, and brings brilliant clarity and focus to…

If you think you know everything it takes to attain associate/employee engagement, put yourself to t…

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer e…

Corporate MVPs create extraordinary value for the organization by consistently exceeding expectation…

This third edition of the classic resource, Building Expertise draws on the most recent evidence on …

There has been a shift in HR from performance appraisal to performance management. A new volume in t…

In Atomic the authors' revolutionary theory is put to the test. Looking across all sectors of busine…

Рассматриваются сущность, содержание и основные характеристики бренда, взаимосвязь бренда с экономич…