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Pricing and Profitability Management. A Practical Guide for Business Leaders

The Marketing of Technology Intensive Products and Services

Stewart Stuchbury

Winning New Business For Dummies

Data Driven. How Performance Analytics Delivers Extraordinary Sales Results

Carol J. Pardun

Advertising and Society. An Introduction

P. Mark Fackler

World Media Ethics. Cases and Commentary

Strategic Social Media. From Marketing to Social Change

David W. Stewart

Edward J. Anderson

Operations Management For Dummies

Karel Czanderna

Winning with Customers. A Playbook for B2B

Matthew D. Johnson

Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation

Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation

Зарина Судоргина

Копирайтинг. Больше денег с помощью текстов

Мощные приемы текста. Как текст становится живым продавцом

Владимир Иванович Фомичев

Выставочное дело 2-е изд., пер. и доп. Учебное пособие для СПО

Выставочное дело 3-е изд., испр. и доп. Учебник для вузов

Energize Growth Now. The Marketing Guide to a Wealthy Company

Energize Growth Now. The Marketing Guide to a Wealthy Company

The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web

The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web

The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing Roles

Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust

Service Design for Business. A Practical Guide to Optimizing the Customer Experience

The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in History

Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders

Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Social Media Marketing For Dummies

Social Media Marketing For Dummies

The Experience. The 5 Principles of Disney Service and Relationship Excellence

Джозеф Гренни

Трудные диалоги. Что и как говорить, когда ставки высоки

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