Управление продажами

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research ha…

На конкретном примере показаны три ошибки в продажах. Как не утомить покупателя и сделать так, чтобы…

Книга - справочник, поможет барменам, фитнес-барменам и официантам зарабатывать больше и легче преод…

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen …

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market R…

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a …

IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.Fear is the reas…

Most marketing and branding books fall into one of two camps: either they are about leaders or they …

Buying for retail is a demanding and challenging job that requires a creative flair, a strong awaren…

The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true p…

How companies turn value-added into real profits The Dollarization Discipline shows organizations an…

This book is a response to a need in the market place in the fast-growing field of customer profitab…

Until recently, sales managers received no specific training for their jobs. However, selling has be…

The sales function is the front-line of any business. Keeping up with the latest sales techniques is…

Return on Ideas is a practical guide to getting more from the resources you put into your innovation…

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Ma…

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, …

In the marketing world, communication ideas are revered for their magical ability to affect how cons…

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an o…

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies…

As pressure continues to build on organisations to achieve more with less, partnering offers tremend…

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements…

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for…

This refreshingly simple, practical guide demonstrates how brand management can boost business perfo…