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Brand VisionJohn Wiley & Sons Limited (pro John Wiley & Sons Limited (proDavid Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an o…
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Marketing ExcellenceJohn ZealleyMarketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies…
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Alliance BrandJohn Wiley & Sons Limited (pro John Wiley & Sons Limited (proAs pressure continues to build on organisations to achieve more with less, partnering offers tremend…
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The Marketing Century. How Marketing Drives Business and Shapes SocietyKourdi JeremyWritten to celebrate the Institute's centenary, The Marketing Century explains: how the key elements…
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The Sponsorship Handbook. Essential Tools, Tips and Techniques for Sponsors and Sponsorship SeekersCollett PippaThe Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for…
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The Brand Gym. A Practical Workout to Gain and Retain Brand LeadershipNichols DavidThis refreshingly simple, practical guide demonstrates how brand management can boost business perfo…
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Visual Selling. Capture the Eye and the Customer Will FollowPeg CorwinVisual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. Mo…
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Selling For DummiesBen KenchBeing a successful salesperson isn’t only useful in a traditional sales role. Whether you want to se…
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Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising ProfitsWillard N. AnderAn introduction to greentailing and the five other biggest trends in the retail business In their ne…
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Web Marketing That Works. Confessions from the Marketing TrenchesToby JenkinsPractical tips on using the web to boost your business, no matter what business you're in Everyone i…
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Whiteboard Selling. Empowering Sales Through VisualsCorey SommersCreate compelling whiteboard presentations to engage your customers and win their business Whiteboar…
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Influencer Marketing For DummiesEdita Gassmann RodriguezThe easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the t…
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Scientific Selling. Creating High Performance Sales Teams through Applied Psychology and TestingGeoffrey JamesSales managers have the most difficult job in the business world. They are responsible not just for …
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UnMarketing. Everything Has Changed and Nothing is DifferentAlison StrattenUnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wro…
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Selling Through Someone Else. How to Use Agile Sales Networks and Partners to Sell MoreNaveen JainExperience the growth multiplier effect through transforming the distribution and sales network Sell…
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Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service SupportMichel GutsatzNoted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Mana…
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Fanatical Prospecting. The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold CallingMike WeinbergDitch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting give…
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The Data Driven Leader. A Powerful Approach to Delivering Measurable Business Impact Through People AnalyticsJenny DearbornData is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a c…
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Хватит мне звонить. Правила успешных переговоров в мессенджерах и социальных сетяхАлексей Геннадьевич ПашинКлиенты все чаще отказываются от личного общения, предпочитая переписку в мессенджерах и социальных …
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Пикап-продажи. Технология соблазнения: как продавать не впаривая, а решая проблему клиентаАлексей РечкаловЗаключить сделку – это все равно что соблазнить женщину. Нужно быть настойчивым, но не навязчивым. У…
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45 татуировок продавана. Правила для тех, кто продает и управляет продажамиМаксим БатыревНЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРО…
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Как не стать мерчендайзеромАлексей Викторович КупинВ данном учебном пособии изложены авторские системы оценки потенциала сотрудников, способы решения к…
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Запуск онлайн-курсаСветлана Николаевна НепаршинаЭта книга практическое руководство для экспертов, которые хотят превратить свои знания в востребова…
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Best Manager – Лучший руководитель отдела продажАхат Наилевич ХусаиновКаждый менеджер по продажам мечтает стать руководителем. Каждый руководитель хочет быть успешным. Эт…