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Техника продаж

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Brand Vision
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Brand VisionАвтор не определен
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an o…
Alliance Brand
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Alliance BrandАвтор не определен
As pressure continues to build on organisations to achieve more with less, partnering offers tremend…
Managing Customers Profitably
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Managing Customers ProfitablyАвтор не определен
This book is a response to a need in the market place in the fast-growing field of customer profitab…
Market Research Handbook
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Market Research HandbookАвтор не определен
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research ha…
Rethinking Sales Management
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Rethinking Sales ManagementАвтор не определен
Until recently, sales managers received no specific training for their jobs. However, selling has be…
Return on Ideas
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Return on IdeasАвтор не определен
Return on Ideas is a practical guide to getting more from the resources you put into your innovation…
The Employer Brand
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The Employer BrandRichard Mosley
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, …
Как продавать пластиковые окна в условиях перегретого рынка
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Как продавать пластиковые окна в условиях перегретого рынкаВениамин Мухамедов
Эта книга для тех, кто только собирается открывать свою Оконную Компанию и сомневается. И для тех, к…
Как продавать сервисное обслуживание пластиковых окон
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Как продавать сервисное обслуживание пластиковых оконВениамин Мухамедов
Эта книга - практическое руководство о том, как успешно продавать сервис металлопластиковых изделий.…
How to Sell to an Idiot. 12 Steps to Selling Anything to Anyone
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How to Sell to an Idiot. 12 Steps to Selling Anything to AnyoneBill Sparkman
HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a diffic…
Selling For Dummies
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Selling For DummiesTom Hopkins
Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this…
Selling Big to China. Negotiating Principles for the World's Largest Market
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Selling Big to China. Negotiating Principles for the World's Largest MarketMorry Morgan
This book is a complete sales and negotiating guide for mainland China and includes practical and me…
Где трафик. Как находить и привлекать клиентов в интернете.
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Где трафик. Как находить и привлекать клиентов в интернете.Камиль Калимуллин
Почему мы покупаем рекламу в интернете, но она не дает эффекта? Почему трафик постоянно дорожает? Он…
Exactly How to Sell
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Exactly How to SellАвтор не определен
The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true p…
Marketing Plans. How to Prepare Them, How to Use Them
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Marketing Plans. How to Prepare Them, How to Use ThemWilson Hugh
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has …
The Brand Gym. A Practical Workout to Gain and Retain Brand Leadership
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The Brand Gym. A Practical Workout to Gain and Retain Brand LeadershipNichols David
This refreshingly simple, practical guide demonstrates how brand management can boost business perfo…
The Way of the Dog. The Art of Making Success Inevitable
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The Way of the Dog. The Art of Making Success InevitableGeoff Burch
The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, wh…
Visual Selling. Capture the Eye and the Customer Will Follow
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Visual Selling. Capture the Eye and the Customer Will FollowPaul Leroux
Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. Mo…
The Marketing Century. How Marketing Drives Business and Shapes Society
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The Marketing Century. How Marketing Drives Business and Shapes SocietyKourdi Jeremy
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements…
Воронки продаж по методу StoryBrand: Пошаговое руководство
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Воронки продаж по методу StoryBrand: Пошаговое руководствоДжей Джей Питерсон
Воронка продаж – это маркетинговая модель, которая описывает путь покупателя от первичного привлечен…
Public Relations in Asia Pacific. Communicating Effectively Across Cultures
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Public Relations in Asia Pacific. Communicating Effectively Across CulturesMary M. Devereux
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public rela…
Whiteboard Selling. Empowering Sales Through Visuals
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Whiteboard Selling. Empowering Sales Through VisualsDavid Jenkins
Create compelling whiteboard presentations to engage your customers and win their business Whiteboar…
Sales Mastery. The Sales Book Your Competition Doesn't Want You to Read
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Sales Mastery. The Sales Book Your Competition Doesn't Want You to ReadChuck Bauer
Distinguish yourself as a «Sales Master» and win big in business today! Your personal and profession…
Amway Forever. The Amazing Story of a Global Business Phenomenon
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Amway Forever. The Amazing Story of a Global Business PhenomenonKathryn A. Jones
A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people t…
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