Техника продаж
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Brand VisionАвтор не определенDavid Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an o…
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Alliance BrandАвтор не определенAs pressure continues to build on organisations to achieve more with less, partnering offers tremend…
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Managing Customers ProfitablyАвтор не определенThis book is a response to a need in the market place in the fast-growing field of customer profitab…
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Market Research HandbookАвтор не определенThe fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research ha…
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Rethinking Sales ManagementАвтор не определенUntil recently, sales managers received no specific training for their jobs. However, selling has be…
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Return on IdeasАвтор не определенReturn on Ideas is a practical guide to getting more from the resources you put into your innovation…
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The Employer BrandRichard MosleyLevels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, …
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Как продавать пластиковые окна в условиях перегретого рынкаВениамин МухамедовЭта книга для тех, кто только собирается открывать свою Оконную Компанию и сомневается. И для тех, к…
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Как продавать сервисное обслуживание пластиковых оконВениамин МухамедовЭта книга - практическое руководство о том, как успешно продавать сервис металлопластиковых изделий.…
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How to Sell to an Idiot. 12 Steps to Selling Anything to AnyoneBill SparkmanHOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a diffic…
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Selling For DummiesTom HopkinsYour guide to the most up-to-date selling strategies and techniques No matter your skill level, this…
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Selling Big to China. Negotiating Principles for the World's Largest MarketMorry MorganThis book is a complete sales and negotiating guide for mainland China and includes practical and me…
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Где трафик. Как находить и привлекать клиентов в интернете.Камиль КалимуллинПочему мы покупаем рекламу в интернете, но она не дает эффекта? Почему трафик постоянно дорожает? Он…
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Exactly How to SellАвтор не определенThe sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true p…
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Marketing Plans. How to Prepare Them, How to Use ThemWilson HughNow in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has …
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The Brand Gym. A Practical Workout to Gain and Retain Brand LeadershipNichols DavidThis refreshingly simple, practical guide demonstrates how brand management can boost business perfo…
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The Way of the Dog. The Art of Making Success InevitableGeoff BurchThe Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, wh…
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Visual Selling. Capture the Eye and the Customer Will FollowPaul LerouxVisual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. Mo…
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The Marketing Century. How Marketing Drives Business and Shapes SocietyKourdi JeremyWritten to celebrate the Institute's centenary, The Marketing Century explains: how the key elements…
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Воронки продаж по методу StoryBrand: Пошаговое руководствоДжей Джей ПитерсонВоронка продаж – это маркетинговая модель, которая описывает путь покупателя от первичного привлечен…
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Public Relations in Asia Pacific. Communicating Effectively Across CulturesMary M. DevereuxPublic Relations in Asia Pacific reflects the growing professionalism in the practice of public rela…
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Whiteboard Selling. Empowering Sales Through VisualsDavid JenkinsCreate compelling whiteboard presentations to engage your customers and win their business Whiteboar…
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Sales Mastery. The Sales Book Your Competition Doesn't Want You to ReadChuck BauerDistinguish yourself as a «Sales Master» and win big in business today! Your personal and profession…
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Amway Forever. The Amazing Story of a Global Business PhenomenonKathryn A. JonesA fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people t…























