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Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements…

In the marketing world, communication ideas are revered for their magical ability to affect how cons…

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has …

As pressure continues to build on organisations to achieve more with less, partnering offers tremend…

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an o…

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and c…

This book aims to be what every marketing manager needs to know about marketing in today?s competiti…

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, …

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Ma…

Return on Ideas is a practical guide to getting more from the resources you put into your innovation…

The sales function is the front-line of any business. Keeping up with the latest sales techniques is…

Until recently, sales managers received no specific training for their jobs. However, selling has be…

This book is a response to a need in the market place in the fast-growing field of customer profitab…

How companies turn value-added into real profits The Dollarization Discipline shows organizations an…

IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.Fear is the reas…

Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the…

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a …

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market R…

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen …

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research ha…

Если вы впервые собираетесь построить в компании профессиональный отдел продаж или несколько попыток…

Джонни Вуд — маркетолог и обаятельный джентльмен, который делится своими наработками в воронках онла…

Какая она, Женщина-легенда? — Знает, чего хочет и реализует свои желания — Проявленная и полна энер…

Для кого эта книга? Она будет полезна начинающим продавцам, для которых в продажах все нюансы являют…