Классический маркетинг

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Брендинг 3-е изд., пер. и доп. Учебник и практикум для вузов
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Брендинг 3-е изд., пер. и доп. Учебник и практикум для вузовИрина Кимовна Захаренко
В курсе рассмотрены место брендинга в маркетинге, основные понятия и эволюция бренда, современная ср…
The Revenue Acceleration Rules
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The Revenue Acceleration RulesShashi Upadhyay
Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide …
The Art and Science of Interpreting Market Research Evidence
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The Art and Science of Interpreting Market Research EvidenceJ. H. Fletcher
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way to…
Перевоспитание маркетинга: Этикет для маркетологов будущего
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Перевоспитание маркетинга: Этикет для маркетологов будущегоКирилл Обух
Эта книга возвращает маркетинг к главному: созданию понятной ценности и хорошего опыта, а также к по…
Breakthrough Zone
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Breakthrough ZoneRoy Langmaid
A breakthrough is a discontinuous change that makes new things possible and takes performance in a m…
The Global Market
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The Global MarketJohn A. Quelch
The twin forces of ideological change and the technology revolution make globalization the single mo…
Creating Market Insight
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Creating Market InsightPaul Raspin
Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying s…
Scenarios in Marketing
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Scenarios in MarketingLaurie Young
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you w…
The Art and Science of Interpreting Market Research Evidence
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The Art and Science of Interpreting Market Research EvidenceD. V.L. Smith
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way to…
The Marketing of Technology Intensive Products and Services
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The Marketing of Technology Intensive Products and ServicesMike Dulieu
This book provides the basic models and methods for the profitable use and marketing of advanced tec…
Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand
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Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't UnderstandKelly McDonald
Deliver a better business experience, for every kind of customer A «one-size fits all» approach to c…
Marketing 4.0. Moving from Traditional to Digital
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Marketing 4.0. Moving from Traditional to DigitalPhilip Kotler
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digi…
Winning the Professional Services Sale. Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
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Winning the Professional Services Sale. Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your SanityMichael W. McLaughlin
An innovative approach to winning more profitable sales in the growing professional services industr…
All You Need is a Good Idea!. How to Create Marketing Messages that Actually Get Results
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All You Need is a Good Idea!. How to Create Marketing Messages that Actually Get ResultsJay H. Heyman
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertisin…
Продвижение личного бренда в нейромаркетинге
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Продвижение личного бренда в нейромаркетингеИрина Таранова
Узнайте все секреты успешного влияния нейросетей на подсознание вашей аудитории. В этой кн…
Авито для профессионалов
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Авито для профессионаловСергей Симонов
Это практическое учебное пособие для тех, кто хочет научиться профессионально работать на Авито: про…
Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits
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Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented ProfitsRichard Rosen
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is…
The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success
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The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business SuccessPaul Roetzer
Discover what's possible when the art and science of marketing collide The Marketing Performance Blu…
Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
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Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business NowDavid Meerman Scott
Launch effective real-time communications to win in today's always-on world Gone are the days when y…
Convert Every Click. Make More Money Online with Holistic Conversion Rate Optimization
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Convert Every Click. Make More Money Online with Holistic Conversion Rate OptimizationBenji Rabhan
A holistic approach to conversion rate optimization that encompasses an entire business—online and o…
Marketing For Dummies
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Marketing For DummiesRuth Mortimer
Marketing is one of the most important aspects in business today, but it’s also highly competitive a…
Скидки в Магните – Косметик Стайл или как притянуть выгоду?
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Скидки в Магните – Косметик Стайл или как притянуть выгоду?Дмитрий Терехов
Эта книга — о людях, которые умеют видеть скидки в «Магните», даже когда остальные проходят мимо кра…
Сеть Кундалини
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Сеть КундалиниЭдуард Песегов
Приключенческий рассказ о парне попавшем в параллельную реальность, который по счастливой случайност…
Сеть Кундалини
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Сеть КундалиниЭдуард Песегов
Приключенческий рассказ о парне попавшем в параллельную реальность, который по счастливой случайност…
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