This book is about setting up your own business and what is the best way to start if you have made up your mind.
Multiple tips from the author are illustrated by 25 years of experience and urge the reader to perform gap analysis if you are in business and contain recommendations on avoiding typical mistakes or misconceptions found in American books, and dispel the myths that armchair business wizards create.
Preface
Start-up money. Not the most important thing in business
One of a hundred
From a leader to an entrepreneur
Being a “composer”
Are you an entrepreneur or a manager?
How to manage the first profits
Gold weight
The two faces of credit services
A business partner: help or burden?
Hired workers: make or buy
Forming a team
Down with the revolutionaries
When people are leaving you
Branding – a huge deceit or solid security?
Business jackals
On family and friends in business
About the author