зарубежная деловая литература

естественные науки

математика

маркетинг, PR, реклама

управление маркетингом

WILEY-INTERSCIENCE PAPERBACK SERIES The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global appeal and general circulation. With these new unabridged softcover volumes, Wiley hopes to extend the lives of these works by making them available to future generations of statisticians, mathematicians, and scientists. «This book will be an aid to survey statisticians and to research workers who must work with survey data.» –Short Book Reviews, International Statistical Institute Measurement Errors in Surveys documents the current state of the field, reports new research findings, and promotes interdisciplinary exchanges in modeling, assessing, and reducing measurement errors in surveys. Providing a fundamental approach to measurement errors, the book features sections on the questionnaire, respondents and responses, interviewers and other means of data collection, the respondent-interviewer relationship, and the effects of measurement errors on estimation and data analysis.

банковское дело

экономика

гуманитарные и общественные науки

технический анализ

управление экономикой

краткое содержание

финансы, инвестиции, экономика

Measurement Errors in Surveys

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

управление бизнесом

Asking Questions

Без серии

маркетинговые исследования и анализ

Seymour Sudman