Name: Ten Deadly Marketing Sins. Signs and Solutions
Rating: 3 (23 reviews)
Author: Philip Kotler
ISBN: 9780471662068

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley. 

зарубежная деловая литература

техника продаж

управление продажами

Ten Deadly Marketing Sins. Signs and Solutions

Managing Customer Experience and Relationships. A Strategic Framework

Strategic Marketing For Health Care Organizations

Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

Marketing 4.0. Moving from Traditional to Digital

Kellogg on Marketing

Marketing 3.0. From Products to Customers to the Human Spirit

Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause

Полная версия:

Philip Kotler Ten Deadly Marketing Sins. Signs and Solutions

Другие книги автора