Manipulation, treachery, and unethical conduct for the sole purpose of furthering one&apos;s personal goals. Having read this sentence, some people may almost instantaneously think about a person called Niccolò Machiavelli. Others, who might be less familiar with the Florentine political writer, may still be able to conjure up a mental image of a kind of person embodying these traits.
Whether Machiavelli&apos;s treatises can really be directly interpreted in this direction or not is debatable. However, what caught my interest was how Machiavelli&apos;s ideas fit into the context of culture. As a young adolescent, I had bought Machiavelli&apos;s book and read it without truly grasping its content. Yet, a certain impression remained. Years later, when studying international business at Johannes Kepler University (JKU) Linz, I developed an increasing interest in culture. After several classes on cultural dimensions and how they could be used to measure culture, I decided to try to explore the relationship between them and Machiavelli&apos;s ideas and how this knowledge could be used in international business as topic of my diploma thesis. The final result has become an in-depth, research-based analysis of the relationship between Machiavellianism and culture.

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Harald März From Hofstede to Machiavelli

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