зарубежная деловая литература

управление бизнесом

Use TRIZ to unlock creative problem solving Are you new to TRIZ and looking for an easy-to-follow guide on how you can use it to enhance your company's creativity, innovation and problem-solving abilities? Look no further! Written in plain English and packed with tons of accessible and easy-to-follow instruction, TRIZ For Dummies shows you how to use this powerful toolkit to discover all the ways of solving a problem, uncover new concepts and identify previously unseen routes for new product development. An international science that relies on the study of patterns in problems and solutions, TRIZ offers a powerful problem-solving and creativity-generating solution for companies looking to promote innovation, especially in the face of having to do more with less. Inside, you'll find out how to successfully apply this problem-solving toolkit to benefit from the experience of the whole world—not just the spontaneous and occasional creativity of individuals or groups of engineers with an organisation. Learn to think like a genius with TRIZ Discover the benefits of TRIZ as a tool for businesses Find fun and simple exercises for putting TRIZ into practise Benefit from industry examples of where TRIZ has worked—and how With the help of TRIZ For Dummies, you'll get the skills needed to see the wood for the trees and solve complex problems with creativity, ingenuity and innovation. 

Lilly Haines-Gadd