зарубежная деловая литература

управление бизнесом

This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. New edition of a highly popular introduction to strategic management. Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples. Revised to take account of the latest development in the field. Now features twelve new cases. Includes new chapters on issues relating to the resource-based view of the firm, innovation, learning, and the ‘new economy’. Includes a new concluding chapter looking at present and future issues in strategic management. Continues to combine the latest management concepts with and emphasis on current business applications and implementation.

Ken Starkey