биографии и мемуары

Karren Brady is an inspiration to women everywhere, and her incredible success is borne of her passion, impressive business instinct, ambition, and her very genuine, honest, down-to-earth outlook.This is Karren’s story… before being Alan Sugar’s aide on The Apprentice and VC of West Ham United, how she started out as a sparky 18 year old at Saatchi & Saatchi and at 23, went on to persuade David Sullivan to buy Birmingham City football club – turning that business round to sell it for an incredible £82 million 12 years later.Strong Woman tells how she balances her personal life with her professional, her priorities, her life as mother of two and wife. Karren reveals how she coped when doctors told her after a routine scan that she had a brain aneurysm, that she must have a complicated operation immediately and had a 30% chance of not surviving, and how it has since influenced her outlook and priorities.An overwhelmingly inspiring and real look at work and life, Karren Brady defies convention as a directional business woman in a male industry. This is the truth about how she does it, and through her experience, her drive and her skills – it offers brilliant advice on how you can do it too.

учебная и научная литература

маркетинг, PR, реклама

учебники и пособия для вузов

управление маркетингом

управление бизнесом

стратегический менеджмент

организационный менеджмент

стратегическое планирование

международная торговля

международный маркетинг

зарубежные рынки

международные рынки

международный бизнес

знания и навыки

Strong Woman: The Truth About Getting to the Top

Karren Brady’s 10 Rules for Success are the secret to getting ahead for working women everywhere!Combining advice on how to balance a family and career with tips on how to embrace ambition, this short guide boils down Karren’s advice for women everywhere into a manageable list of ten key rules for work and life that have helped her become successful, independent and Britain’s best-known business woman.These ten rules reflect Karren’s belief that being a successful woman isn’t about aiming for the mythical ‘having it all’, it’s about working what you want, aiming high and digging in your heels.“Over my working life, I have learnt that certain skills, habits and attributes are essential to achieving success. You will not instantly master them all. It will take time and practice. But if you follow these ten rules – and importantly keep trying to follow them – you will get very far along the road to where you want to go. That I can promise you.” Karren BradyKarren Brady’s 10 Rules for Success is an extract from Karren Brady’s business autobiography, Strong Woman.