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A complete, hands-on guide to the use of statistical methods for obtaining reliable and practical survey research Applied Survey Methods provides a comprehensive outline of the complete survey process, from design to publication. Filling a gap in the current literature, this one-of-a-kind book describes both the theory and practical applications of survey research with an emphasis on the statistical aspects of survey methods. The book begins with a brief historic overview of survey research methods followed by a discussion that details the needed first steps for carrying out a survey, including the definition of a target population, the selection of a sampling frame, and the outline of a questionnaire with several examples that include common errors to avoid in the wording of questions. Throughout the book, the author provides an accessible discussion on the methodological problems that are associated with the survey process, outlining real data and examples while also providing insight on the future of survey research. Chapter coverage explores the various aspects of the survey process and the accompanying numerical techniques, including: Simple and composite sampling designs Estimators Data collection and editing The quality of results The non-response problem Weighting adjustments and methods Disclosure control The final chapter addresses the growing popularity of Web surveys, and the associated methodological problems are discussed, including solutions to common pitfalls. Exercises are provided throughout with selected answers included at the end of the book, while a related Web site features additional solutions to exercises and a downloadable demo version of the Blaise system of computer-assisted interviewing. Access to the freely available SimSam software is also available on the related Web site and provides readers with the tools needed to simulate samples from finite populations as well as visualize the effects of sample size, non-response, and the use of different estimation procedures. Applied Survey Methods is an excellent book for courses on survey research and non-response in surveys at the upper-undergraduate and graduate levels. It is also a useful reference for practicing statisticians and survey methodologists who work in both government and private research sectors.

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Applied Survey Methods. A Statistical Perspective

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Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial method of collecting data. Online Panel Research presents 19 chapters of previously unpublished work addressing a wide range of topics, including coverage bias, nonresponse, measurement error, adjustment techniques, the relationship between nonresponse and measurement error, impact of smartphone adoption on data collection, Internet rating panels, and operational issues. The datasets used to prepare the analyses reported in the chapters are available on the accompanying website: www.wiley.com/go/online_panel Covers controversial topics such as professional respondents, speeders, and respondent validation. Addresses cutting-edge topics such as the challenge of smartphone survey completion, software to manage online panels, and Internet and mobile ratings panels. Discusses and provides examples of comparison studies between online panels and other surveys or benchmarks. Describes adjustment techniques to improve sample representativeness. Addresses coverage, nonresponse, attrition, and the relationship between nonresponse and measurement error with examples using data from the United States and Europe. Addresses practical questions such as motivations for joining an online panel and best practices for managing communications with panelists. Presents a meta-analysis of determinants of response quantity. Features contributions from 50 international authors with a wide variety of backgrounds and expertise. This book will be an invaluable resource for opinion and market researchers, academic researchers relying on web-based data collection, governmental researchers, statisticians, psychologists, sociologists, and other research practitioners.


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Online Panel Research. A Data Quality Perspective

A comprehensive, one-stop guide to identifying, reducing, and managing nonresponse in household surveys Nonresponse and its impact on the sample selection mechanism of a survey is a common problem that often arises while collecting survey data. Handbook of Nonresponse in Household Surveys is a complete guide to handling the nonresponse problem, outlining statistical methods and techniques for improving response rates and correcting response data. The authors begin with an introduction to the nonresponse problem along with basic concepts and definitions. Subsequent chapters present current theories and methods that enable survey researchers to skillfully account for nonresponse in their research. Exploring the latest developments in the field, the book also features: An introduction to the R-indicator as an indicator of survey quality Discussion of the different causes of nonresponse Extensive treatment of the selection and use of auxiliary information Best practices for re-approaching nonrespondents An overview of advanced nonresponse correction techniques Coverage of adaptive survey design Throughout the book, the treatment of each topic is presented in a uniform fashion. Following an introduction, each chapter presents the key theories and formulas underlying the topic and then illustrates common applications. Discussion concludes with a summary of the main concepts as well as a glossary of key terms and a set of exercises that allows readers to test their comprehension of the presented material. Examples using real survey data are provided, and a related website features additional data sets, which can be easily analyzed using Stata® or SPSS® software. Handbook of Nonresponse in Household Surveys is an essential reference for survey researchers working in the fields of business, economics, government, and the social sciences who gather, analyze, and draw results from data. It is also a suitable supplement for courses on survey methods at the upper-undergraduate and graduate levels.


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Handbook of Nonresponse in Household Surveys

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Jelke Bethlehem