маркетинг, PR, реклама

интернет-бизнес

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business 

литературоведение

Managing Corporate Social Responsibility. A Communication Approach

приключения

фэнтези

периодические издания

сказки

городское фэнтези

книги про волшебников

сборники

книги о приключениях

магические миры

волшебные существа

магия и волшебство

сказочные приключения

Без серии

Holladay J. Sherry