зарубежная деловая литература

управление бизнесом

маркетинг, PR, реклама

интернет-бизнес

классический маркетинг

The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader. With the author's proven seven-step process—and starting from wherever they are in their careers—readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.

приключения

детективы

научная фантастика

триллеры

книги о приключениях

роботы

технологии будущего

фантастический триллер

космический разум

Ready to Be a Thought Leader?. How to Increase Your Influence, Impact, and Success

Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

книги для детей

Twitter Power 3.0. How to Dominate Your Market One Tweet at a Time

Life is not exactly a bed of roses for most innovation leaders and intrapreneurs—those assertive, innovative, corporate risk-takers who passionately turn ideas into profitable products. They take on corporate sacred cows and face down challenges that would cause less driven and less talented people to quickly throw their hands down in defeat. They struggle daily to unleash entrepreneurial thinking while dealing with an army of people fiercely dedicated to maintaining the status quo. The question for business leaders is simple: How can innovation leaders and intrapreneurs freely operate in a corporation that wants to keep things the way they are? The answer is also simple…Read The Open Innovation Revolution. This practical guide reveals that, without the right people to drive innovation processes, your odds of success shrink dramatically. And as open innovation becomes the norm, developing the right people skills—networking, communicating with stakeholders, building your personal brand and the ability to sell ideas—is essential for your innovation leaders and intrapreneurs. Starting with a foreword from world-changing innovator and bestselling author Guy Kawasaki, The Open Innovation Revolution looks closely at: Open innovation—the visionary model that more and more companies are adopting Innovation leaders and intrapreneurs—and the essential elements that must be put in place for these people to thrive The people-related roadblocks that can impede innovation and some ways these can be overcome The personal leadership skills you will need to develop as an innovation leader or intrapreneur Written by innovation thought leader Stefan Lindegaard, The Open Innovation Revolution helps you know if open innovation is right for your organization, and then shows you how to prepare those within your organization to make the leap into the challenging, new world of open innovation.

боевики, остросюжетная литература

фэнтези

боевая фантастика

героическая фантастика

попаданцы

The Open Innovation Revolution. Essentials, Roadblocks, and Leadership Skills

биографии и мемуары

спорт / фитнес

здоровье

медицина и здоровье

спорт

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the «wealth quotient» in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works–and avoid the attitudes that sabotage great ideas.

книги по психологии

общая психология

психология, мотивация

Energize Growth Now. The Marketing Guide to a Wealthy Company

медицина / здравоохранение

клиническая медицина

медицина

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of «relationship marketing.» Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant «center of influence» for your customers and prospects Explains the unspoken rules of online etiquette—and the common «turnoffs» that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

стихи и поэзия

русская классика

литература 19 века

ЛитРес: чтец

серьезное чтение

cтихи, поэзия

The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web