зарубежная деловая литература

малый и средний бизнес

Make big sense of small business Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management—and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape. Write a strategic business plan Start, establish, or rejuvenate a small business Hire and retain the best employees Get a small business loan If you’re a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you’ll need to make it a success.

техническая литература

технические науки

Small Business For Dummies

The leading resource for starting and running any small business Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You'll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You'll also find out to use the latest technology to improve your business's performance at every level. How start-up and established small businesses can use the Small Business Jobs Act to their advantage Enhanced and expanded coverage on using technology in your small business Hiring employees using online resources including LinkedIn, Facebook, and other social media sites New coverage of the recent health care bill, health savings accounts, and their implications for small business Updated coverage of the best places to get small business loans What it takes to achieve and maintain success in an ever-changing economic landscape You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies provides the rest.