"It's your business, you can do as you like," repeated Baudu. "We don't want to influence you. But if you only knew what sort of place it is – " And in broken sentences he commenced to relate the story of that Octave Mouret to whom The Paradise belonged. He had been wonderfully lucky! A fellow who had come up from the South of France with the smiling audacity of an adventurer, who had no sooner arrived in Paris than he had begun to distinguish himself by all sorts of disgraceful pranks, figuring most prominently in a matrimonial scandal, which was still the talk of the neighbourhood; and who, to crown all, had suddenly and mysteriously made the conquest of Madame Hédouin, who had brought him The Ladies' Paradise as a marriage portion.
"That poor Caroline!" interrupted Madame Baudu. "We were distantly related. If she had lived things would be different. She wouldn't have let them ruin us like this. And he's the man who killed her. Yes, with that very building! One morning, when she was visiting the works, she fell into a hole, and three days after she died. A fine, strong, healthy woman, who had never known what illness was! There's some of her blood in the foundations of that house."
So speaking she pointed to the establishment opposite with her pale and trembling hand. Denise, listening as to a fairy tale, slightly shuddered; the sense of fear which had mingled with the temptation she had felt since morning, was due, perhaps, to the presence of that woman's blood, which she fancied she could now detect in the red mortar of the basement.
"It seems as if it brought him good luck," added Madame Baudu, without mentioning Mouret by name.
But the draper, full of disdain for these old women's tales, shrugged his shoulders and resumed his story, explaining the situation commercially. The Ladies' Paradise had been founded in 1822 by two brothers, named Deleuze. On the death of the elder, his daughter, Caroline, had married the son of a linen manufacturer, Charles Hédouin; and, later on, becoming a widow, she had married Mouret. She thus brought him a half share in the business. Three months after the marriage, however, the second brother Deleuze died childless; so that when Caroline met her death, Mouret became sole heir, sole proprietor of The Ladies' Paradise. Yes, he had been wonderfully lucky!
"He's what they call a man of ideas, a dangerous busybody, who will overturn the whole neighbourhood if he's left to himself!" continued Baudu. "I fancy that Caroline, who was rather romantic also, must have been carried away by the gentleman's extravagant plans. In short, he persuaded her to buy the house on the left, then the one on the right; and he himself, on becoming his own master, bought two others; so that the establishment has kept on growing and growing to such a point that it now threatens to swallow us all up!"
He was addressing Denise, but was in reality speaking for himself, feeling a feverish longing to recapitulate this story which continually haunted him. At home he was always angry and full of bile, always violent, with fists ever clenched. Madame Baudu, ceasing to interfere, sat motionless on her chair; Geneviève and Colomban, with eyes cast down, were picking up and eating the crumbs off the table, just for the sake of something to do. It was so warm, so stuffy in that tiny room that Pépé had fallen asleep with his head on the table, and even Jean's eyes were closing.
"But wait a bit!" resumed Baudu, seized with a sudden fit of anger, "such jokers always go to smash! Mouret is hard-pushed just now; I know that for a fact. He's been forced to spend all his savings on his mania for extensions and advertisements. Moreover, in order to raise additional capital, he has induced most of his shop-people to invest all they possess with him. And so he hasn't a sou to help himself with now; and, unless a miracle be worked, and he manages to treble his sales, as he hopes to do, you'll see what a crash there'll be! Ah! I'm not ill-natured, but that day I'll illuminate my shop-front, I will, on my word of honour!"
And he went on in a revengeful voice; to hear him you would have thought that the fall of The Ladies' Paradise would restore the dignity and prestige of commerce. Had any one ever seen such doings? A draper's shop selling everything! Why not call it a bazaar at once? And the employees! a nice set they were too – a lot of puppies, who did their work like porters at a railway station, treating both goods and customers as if they were so many parcels; taking themselves off or getting the sack at a moment's notice. No affection, no morals, no taste! And all at once he appealed to Colomban as a witness; he, Colomban, brought up in the good old school, knew how long it took to learn all the cunning and trickery of the trade. The art was not to sell much, but to sell dear. And then too, Colomban could tell them how he had been treated, carefully looked after, his washing and mending done, nursed in illness, considered as one of the family – loved, in fact!
"Of course, of course," repeated Colomban, after each statement made by his governor.
"Ah, you're the last of the old stock, my dear fellow," Baudu ended by declaring. "After you're gone there'll be none left. You are my sole consolation, for if all that hurry and scurry is what they now call business I understand nothing of it and would rather clear out."
Geneviève, with her head on one side as if her thick hair were weighing down her pale brow, sat watching the smiling shopman; and in her glance there was a gleam of suspicion, a wish to see whether Colomban, stricken with remorse, would not blush at all this praise. But, like a fellow well acquainted with every trick of the old style of trade, he retained his sedateness, his good-natured air, with just a touch of cunning about his lips. However, Baudu still went on, louder than ever, accusing the people opposite – that pack of savages who murdered each other in their struggle for existence – of even destroying all family ties. And he mentioned his country neighbours, the Lhommes – mother, father, and son – all employed in the infernal shop, people who virtually had no home but were always out and about, leading a hotel, table d'hôte kind of existence, and never taking a meal at their own place excepting on Sundays. Certainly his dining-room wasn't over large or too well aired or lighted; but at least it spoke to him of his life, for he had lived there amidst the affection of his kith and kin. Whilst speaking, his eyes wandered about the room; and he shuddered at the unavowed idea that if those savages should succeed in ruining his trade they might some day turn him out of this hole where he was so comfortable with his wife and child. Notwithstanding the seeming assurance with which he predicted the utter downfall of his rivals, he was in reality terrified, feeling at heart that the neighbourhood was being gradually invaded and devoured.
"Well, I don't want to disgust you," he resumed, trying to calm himself; "if you think it to your interest to go there, I shall be the first to say, 'go.'"
"I am sure of that, uncle," murmured Denise in bewilderment, her desire to enter The Ladies' Paradise, growing keener and keener amidst all this display of passion.
Baudu had put his elbows on the table, and was wearying her with his fixed stare. "But look here," he resumed; "you who know the business, do you think it right that a simple draper's shop should sell everything? Formerly, when trade was trade, drapers sold nothing but drapery. But now they are doing their best to snap up every branch of trade and ruin their neighbours. The whole neighbourhood complains of it, every small tradesman is beginning to suffer terribly. This man Mouret is ruining them. For instance, Bédoré and his sister, who keep the hosiery shop in the Rue Gaillon, have already lost half their customers; Mademoiselle Tatin, who sells under-linen in the Passage Choiseul, has been obliged to lower her prices, to be able to sell at all. And the effects of this scourge, this pest, are felt as far as the Rue Neuve-des-Petits-Champs, where I hear that Messrs. Vanpouille Brothers, the furriers, cannot hold out much longer. Ah! Drapers selling fur goods – what a farce! another of Mouret's ideas!"
"And gloves," added Madame Baudu; "isn't it monstrous? He has even dared to add a glove department! Yesterday, when I passed down the Rue Neuve-Saint-Augustin, I saw Quinette, the glover, at his door, looking so downcast that I hadn't the heart to ask him how business was going."
"And umbrellas," resumed Baudu; "that's the climax! Bourras is convinced that Mouret simply wants to ruin him; for, in short, where's the rhyme between umbrellas and drapery? But Bourras is firm on his legs, and won't let himself be butchered! We shall see some fun one of these days."
Then Baudu went on to speak of other tradesmen, passing the whole neighbourhood in review. Now and again he let slip a confession. If Vinçard wanted to sell it was time for the rest to pack up, for Vinçard was like the rats who make haste to leave a house when it threatens ruin. Then, however, immediately afterwards, he contradicted himself, and talked of an alliance, an understanding between the small tradesmen to enable them to fight the colossus. For a moment, his hands shaking, and his mouth twitching nervously, he hesitated as to whether he should speak of himself. At last he made up his mind to do so.
"As for me," he said, "I can't complain as yet. Of course he has done me harm, the scoundrel! But up to the present he has only kept ladies' cloths, light stuffs for dresses and heavier goods for mantles. People still come to me for men's goods, velvets and velveteens for shooting suits, cloths for liveries, without speaking of flannels and molletons, of which I defy him to show so complete an assortment as my own. But he thinks he will annoy me by placing his cloth department right in front of my door. You've seen his display, haven't you? He always places his finest mantles there, surrounded by a framework of cloth in pieces – a cheapjack parade to tempt the hussies. Upon my word, I should be ashamed to use such means! The Old Elbeuf has been known for nearly a hundred years, and has no need of any such catchpenny devices at its door. As long as I live, it shall remain as I took it, with its four samples on each side, and nothing more!"
The whole family was becoming affected; and after a spell of silence Geneviève ventured to make a remark:
"Our customers know and like us, papa," said she. "We mustn't lose heart. Madame Desforges and Madame de Boves have been to-day, and I am expecting Madame Marty for some flannel."
"For my part," declared Colomban, "I took an order from Madame Bourdelais yesterday. 'Tis true she spoke of an English cheviot marked up opposite ten sous cheaper than ours, and the same stuff, it appears."
"Fancy," murmured Madame Baudu in her weak voice, "we knew that house when it was scarcely larger than a handkerchief! Yes, my dear Denise, when the Deleuzes started it, it had only one window in the Rue Neuve-Saint-Augustin; and such a tiny one, there was barely room for a couple of pieces of print and two or three pieces of calico. There was no room to turn round in the shop, it was so small. At that time The Old Elbeuf, after sixty years' trading, was already such as you see it now. Ah! all has greatly changed, greatly changed!"
She shook her head; the drama of her whole life was expressed in those few words. Born in the old house, she loved each of its damp stones, living only for it and by it; and, formerly so proud of that house, the finest, the best patronised in the neighbourhood, she had had the daily grief of seeing the rival establishment gradually growing in importance, at first disdained, then equal to her own and finally towering above it, and threatening all. This was to her an ever-open sore; she was slowly dying from sheer grief at seeing The Old Elbeuf humiliated; if she still lived it was, as in the case of the shop itself, solely by the effect of impulsion; but she well realised that the death of the shop would be hers as well, and that she would pass away on the day when it should close.
Silence fell. Baudu began softly beating a tattoo with his fingers on the American cloth on the table. He experienced a sort of lassitude, almost a regret at having once more relieved his feelings in this way. The whole family shared his despondency, and with dreamy eyes chewed the cud of his bitter story. They never had had any luck. The children had been brought up and fortune had seemed at hand, when suddenly this competition had arisen and ruined all their hopes. And there was, also, that house at Rambouillet, that country house to which the draper had been dreaming of retiring for the last ten years – a bargain, he had thought when he acquired it, but it had proved a sorry old building, always in want of repairs, and he had let it to people who never paid any rent. His last profits were swallowed up by this place – the only folly he had been guilty of in his honest, upright career as a tradesman stubbornly attached to the old ways.
"Come, come!" he suddenly exclaimed, "we must make room for the others. That's enough of this useless talk!"
It was like an awakening. The gas was hissing in the lifeless, stifling air of the tiny room. They all jumped up, breaking the melancholy silence. Pépé, however, was sleeping so soundly that they decided to lay him on some bales of cloth. Jean had already returned to the street door yawning.
"In short," repeated Baudu to his niece, "you can do as you like. We have explained the matter to you, that's all. You know your own business best."
He gave her an urgent glance, waiting for a decisive answer. But Denise, whom these stories had inspired with a still greater longing to enter The Ladies' Paradise, instead of turning her from it, retained her quiet gentle demeanour beneath which lurked a genuine Norman obstinacy. And she simply replied: "We'll see, uncle."
Then she spoke of going to bed early with the children, for they were all three very tired. But it had only just struck six, so she decided to stay in the shop a little longer. Night had now come on, and she found the street quite dark, drenched by a fine close rain, which had been falling since sunset. It came on her as a surprise. A few minutes had sufficed to fill the roadway with puddles, a stream of dirty water was running along the gutters, the pavement was sticky with a thick black mud; and through the beating rain she saw nothing but a confused stream of umbrellas, pushing along and swelling in the gloom like great black wings. She started back at first, feeling very cold, oppressed at heart by the badly-lighted shop, now so extremely dismal. A moist breeze, the breath of that old quarter of Paris, came in from the street; it seemed as if the rain, streaming from the umbrellas, was running right up to the counters, as if the pavement with its mud and its puddles was coming into the shop, putting the finishing touch to the mouldiness of that ancient, cavernous ground-floor, white with saltpetre. It was quite a vision of old Paris in the wet, and it made her shiver with distressful astonishment at finding the great city so cold and so ugly.
But across the road The Ladies' Paradise glowed with its deep, serried lines of gas jets. She moved nearer, again attracted and, as it were, warmed by that ardent blaze. The machine was still roaring, active as ever, letting its steam escape with a last roar, whilst the salesmen folded up the stuffs, and the cashiers counted the receipts. Seen through the hazy windows, the lights swarmed vaguely, revealing a confused factory-like interior. Behind the curtain of falling rain, the vision, blurred and distant, assumed the appearance of a giant furnace-house, where the shadows of firemen passed black against the red glare of the furnaces. The displays in the windows likewise became indistinct: you could only distinguish the snowy lace, its whiteness heightened by the ground glass globes of a row of gas jets, and against this chapel-like background the ready-made goods stood out vigorously, the velvet mantle trimmed with silver fox setting amidst them all the curved silhouette of a headless woman who seemed to be running through the rain to some entertainment in the unknown shades of nocturnal Paris.
Denise, yielding to the fascination, had gone to the door, heedless of the raindrops dripping upon her. At this hour, The Ladies' Paradise, with its furnace-like brilliancy, completed its conquest of her. In the great metropolis, black and silent beneath the rain – in this Paris, to which she was a stranger, it shone out like a lighthouse, and seemed to be of itself the life and light of the city. She dreamed of her future there, working hard to bring up the children, with other things besides – she hardly knew what – far-off things however, the desire and fear of which made her tremble. The idea of that woman who had met her death amidst the foundations came back to her; and she felt afraid, fancying that the lights were tinged with blood; but the whiteness of the lace quieted her, a hope, quite a certainty of happiness, sprang up in her heart, whilst the fine rain, blowing on her, cooled her hands, and calmed the feverishness within her, born of her journey.
"It's Bourras," all at once said a voice behind her.
She leant forward, and perceived the umbrella-maker, motionless before the window containing the ingenious roof-like construction of umbrellas and walking-sticks which she had noticed in the morning. The old man had slipped up there in the dark, to feast his eyes on that triumphant show; and so great was his grief that he was unconscious of the rain beating down on his bare head, and streaming off his long white hair.
"How stupid he is, he'll make himself ill," resumed the voice.
Then, turning round, Denise again found the Baudus behind her. Though they thought Bourras so stupid, they also, despite themselves, ever and ever returned to the contemplation of that spectacle which rent their hearts. It was, so to say, a rageful desire to suffer. Geneviève, very pale, had noticed that Colomban was watching the shadows of the saleswomen pass to and fro on the first floor opposite; and, whilst Baudu almost choked with suppressed rancour, Madame Baudu began silently weeping.
"You'll go and see, to-morrow, won't you, Denise?" asked the draper, tormented with uncertainty, but feeling that his niece was conquered like the rest.
She hesitated, then gently replied: "Yes, uncle, unless it pains you too much."
The next morning, at half-past seven, Denise was outside The Ladies' Paradise, wishing to call there before taking Jean to his new place, which was a long way off, at the top of the Faubourg du Temple. But, accustomed as she was to early hours, she had come down too soon; the employees were barely arriving and, afraid of looking ridiculous, overcome by timidity, she remained for a moment walking up and down the Place Gaillon.
The cold wind that blew had already dried the pavement. From all the surrounding streets, illumined by a pale early light, falling from an ashen sky, shopmen were hurriedly approaching with their coat-collars turned up, and their hands in their pockets, taken unawares by this first chill of winter. Most of them hurried along alone, and vanished into the warehouse, without addressing a word or look to their colleagues marching along around them. Others however came up in twos and threes, talking fast, and monopolising the whole of the pavement; and all, with a similar gesture, flung away their cigarettes or cigars before crossing the threshold.
Denise noticed that several of the gentlemen took stock of her in passing. This increased her timidity; and she no longer had courage to follow them, but resolved to wait till they had entered, blushing at the mere idea of being elbowed at the door by all these men. However the stream of salesmen still flowed on, and in order to escape their looks, she took a walk round the Place. When she came back again, she found a tall young man, pale and awkward, who appeared to be waiting like herself.
"I beg your pardon, mademoiselle," he finished by stammering, "but perhaps you belong to the establishment?"
She was so troubled at hearing a stranger address her that she did not at first reply.
"The fact is," he continued, getting more confused than ever, "I thought of applying to see if I could get an engagement, and you might have given me a little information."
He was as timid as she was, and had probably risked speaking to her because he divined that she was trembling like himself.
"I would with pleasure, sir," she at last replied. "But I'm no better off than you are; I'm just going to apply myself."
"Ah, very good," said he, quite out of countenance.
Thereupon they both blushed deeply, and still all timidity remained for a moment face to face, affected by the striking similarity of their positions yet not daring to openly express a desire for each other's success. Then, as nothing further fell from either and both became more and more uncomfortable, they parted awkwardly, and renewed their wait, one on either side at a distance of a few steps.
The shopmen continued to arrive, and Denise could now hear them joking as they passed, casting side glances towards her. Her confusion increased at finding herself thus on exhibition, and she had decided to take half an hour's walk in the neighbourhood, when the sight of a young man approaching rapidly by way of the Rue Port-Mahon, detained her for another moment. He was probably the manager of a department, thought she, for all the others raised their hats to him. Tall, with a clear skin and carefully trimmed beard, he had eyes the colour of old gold and of a velvety softness, which he fixed on her for a moment as he crossed the Place. He was already entering the shop with an air of indifference, while she remained motionless, quite upset by that glance of his, filled indeed with a singular emotion, in which there was more uneasiness than pleasure. Without doubt, fear was gaining on her, and, to give herself time to collect her courage, she began slowly walking down the Rue Gaillon, and then along the Rue Saint-Roch.
The person who had so disturbed her was more than the manager of a department, it was Octave Mouret in person. He had been making a night of it, and his tightly buttoned overcoat concealed a dress suit and white tie. In all haste he ran upstairs to his rooms, washed himself and changed his clothes, and when he at last seated himself at his table, in his private office on the first floor, he was at his ease and full of strength, with bright eyes and cool skin, as ready for work as if he had enjoyed ten hours' sleep. The spacious office, furnished in old oak and hung with green rep, had but one ornament, the portrait of that Madame Hédouin, who was still the talk of the whole neighbourhood. Since her death Octave ever thought of her with tender regret, grateful as he felt to her for the fortune she had bestowed on him with her hand. And before commencing to sign the drafts laid upon his blotting-pad he darted upon her portrait the contented smile of a happy man. Was it not always before her that he returned to work, after the escapades of his present single-blessedness?
There came a knock however, and before Mouret could answer, a young man entered, a tall, bony fellow, very gentlemanly and correct in his appearance, with thin lips, a sharp nose and smooth hair already showing signs of turning grey. Mouret raised his eyes, then whilst still signing the drafts, remarked:
"I hope you slept well, Bourdoncle?"
"Very well, thanks," replied the young man, walking about as if he were quite at home.
Bourdoncle, the son of a poor farmer near Limoges, had begun his career at The Ladies' Paradise at the same time as Mouret, when it only occupied the corner of the Place Gaillon. Very intelligent and very active, it then seemed as if he would easily supplant his comrade, who was much less steady, and far too fond of love-affairs; but he had neither the instinctive genius of the impassioned Southerner, nor his audacity, nor his winning grace. Besides, by a wise instinct, he had, from the first bowed before him, obedient without a struggle. When Mouret had advised his people to put their money into the business, Bourdoncle had been one of the first to do so, even investing in the establishment the proceeds of an unexpected legacy left him by an aunt; and little by little, after passing through all the various stages, such as salesman, second, and then first-hand in the silk department, he had become one of Octave's most cherished and influential lieutenants, one of the six intéressés2 who assisted him to govern The Ladies' Paradise – forming something like a privy council under an absolute king. Each one watched over a department or province. Bourdoncle, for his part, exercised a general surveillance.
"And you," resumed he, familiarly, "have you slept Well?"
When Mouret replied that he had not been to bed, he shook his head, murmuring: "Bad habits."
"Why?" replied the other, gaily. "I'm not so tired as you are, my dear fellow. You are half asleep now, you lead too quiet a life. Take a little amusement, that'll wake you up a bit."
This was their constant friendly dispute. Bourdoncle who professed to hate all women, contented himself with encouraging the extravagance of the lady customers, feeling meantime the greatest disdain for the frivolity which led them to ruin themselves in stupid gewgaws. Mouret, on the contrary, affected to worship them, ever showed himself delighted and cajoling in their presence and was ever embarking in fresh love-affairs. This served, as it were, as an advertisement for his business; and you might have said that he enveloped all women in the same caress the better to bewilder them and keep them at his mercy.
"I saw Madame Desforges last night, she was looking delicious at that ball," said he, beginning to relate his evening experiences. But then, abruptly breaking off, he took up another bundle of drafts, which he began to sign whilst Bourdoncle continued to walk about, stepping towards the lofty plate-glass windows whence he glanced into the Rue Neuve-Saint-Augustin. Then, retracing his steps, he suddenly exclaimed: "You know they'll have their revenge."
"Who will?" asked Mouret, who had lost the thread of the conversation.
"Why, the women."
At this, Mouret became quite merry, displaying, beneath his adorative manner, his really brutal character. With a shrug of the shoulders he seemed to declare he would throw them all over, like so many empty sacks, as soon as they should have finished helping him to make his fortune. But Bourdoncle in his frigid way obstinately repeated: "They will have their revenge; there will be one who will some day avenge all the others. It's bound to be."
"No fear," cried Mouret, exaggerating his Southern accent. "That one isn't born yet, my boy. And if she comes, you know, why there – "
So saying he raised his penholder, brandishing it and pointing it in the air, as if he were bent on stabbing some invisible heart with a knife. Bourdoncle thereupon resumed his walk, bowing as usual before the superiority of the governor, whose genius, with all its lapses, disconcerted him. He, himself so clear-headed, logical and passionless, incapable of falling into the toils of a syren, had yet to learn the feminine character of success, all Paris yielding herself with a kiss to her boldest assailant.
A silence fell, broken only by the sound of Mouret's pen. Then, in reply to his brief questions, Bourdoncle gave him various information respecting of the great sale of winter novelties, which was to commence on the following Monday. This was an important affair, the house was risking its fortune in it; for the rumours of the neighbourhood had some foundation, Mouret was throwing himself into speculation like a poet, with such ostentation, such desire to attain the colossal, that everything seemed likely to give way under him. It was quite a new style of doing business, a seeming commercial phantasy which had formerly made Madame Hédouin anxious, and even now, notwithstanding certain successes, quite dismayed those who had capital in the business. They blamed the governor in secret for going too quick; accused him of having enlarged the establishment to a dangerous extent, before making sure of a sufficient increase of custom; above all, they trembled on seeing him put all the available cash into one venture, filling the departments with a pile of goods without leaving a copper in the reserve fund. Thus, for this winter sale, after the heavy sums recently paid to the builders, the whole capital was exhausted and it once more became a question of victory or death. Yet Mouret in the midst of all this excitement, preserved a triumphant gaiety, a certainty of gaining millions, like a man so worshipped by women, that there could be no question of betrayal. When Bourdoncle ventured to express certain fears with reference to the excessive development given to several departments of doubtful profit he gave vent to a laugh full of confidence, and exclaimed:
"Pooh, pooh! my dear fellow, the place is still too small!"
The other appeared dumbfounded, seized with a fear which he no longer attempted to conceal. The house too small! an establishment which comprised nineteen departments, and numbered four hundred and three employees!
"Of course," resumed Mouret, "we shall be obliged to enlarge our premises again before another eighteen months are over. I'm seriously thinking about the matter. Last night Madame Desforges promised to introduce me to some one who may be useful. In short, we'll talk it over when the idea is ripe."
Then having finished signing his drafts, he rose, and tapped his lieutenant on the shoulder in a friendly manner, but the latter could not get over his astonishment. The fright displayed by the prudent people around him amused Mouret. In one of those fits of brusque frankness with which he sometimes overwhelmed his familiars, he declared that he was at heart a greater Jew than all the Jews in the world; he took, said he, after his father, whom he resembled physically and morally, a fellow who knew the value of money; and, if his mother had given him that dash of nervous fantasy which he displayed, it was, perhaps, the principal element of his luck, for he felt that his ability to dare everything was an invincible force.