гуманитарные и общественные науки

прочая образовательная литература

педагогика

английский язык

Каждый раздел учебника состоит из текста профессиональной направленности и вопросов к нему, подборки лексико-грамматических упражнений для отработки и закрепления изучаемого материала, дискуссионных и творческих заданий по теме раздела. Ко всем темам
разделов есть задания на решение кейсов. Материал рассчитан примерно на 100 часов аудиторной и такое же количество самостоятельной работы обучающихся.
Соответствует ФГОС ВО последнего поколения.
Для студентов бакалавриата и магистратуры, обучающихся по направлениям подготовки "Экономика", "Менеджмент", "Международные отношения", "Реклама и связи с общественностью", "Торговое дело".

Английский язык в сфере маркетинга Professional English: Marketing. (Бакалавриат, Магистратура). Учебник.

New economic conditions in our country stipulate the necessity to optimize professional training of future specialists. Higher education has a challenging task of forming an active, creative, professionally competent economist, capable of solving
complex tasks in the modern professional environment. The need for effective and rapid development of professional foreign-language competence has caused the necessity to find ways to optimize the process of teaching foreign languages in an economic
university. With a limited number of contact hours allocated for teaching a foreign language in economic universities, successful learning is impossible without a high level of students’ cognitive activity. The monograph deals with certain criteria and
characteristics of students’ cognitive activity, as well as the approaches and methods that contribute to its development. We consider that game technology is an effective way, method and form of developing cognitive activity in the process of teaching a
foreign language to students specializing in economics. It helps to provide wide opportunities for developing students’ cognitive activity, increases the quality of acquired knowledge, and optimizes the entire learning process. The monograph deals with
the content and organization of game activities at the lessons in integration with extracurricular activities. The theoretical positions of the research were verified experimentally. The final part of the monograph contains the conclusions and gives
practical recommendations how to develop cognitive activity by means of game technology in the process of teaching a foreign language for professional purposes in a university.
Key words: cognitive activity, game technology, business game, role-play, foreign language for professional purposes, professional foreign-language competence, optimization, motivation, extracurricular work.

Дина Александровна Миронова