знания и навыки

учебная и научная литература

зарубежная образовательная литература

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros. 

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From Assets to Profits. Competing for IP Value and Return

приключения

ужасы / мистика

детективы

детективная фантастика

ужасы

мистика

современные детективы

полицейские детективы

книги о приключениях

остросюжетные детективы

опасные приключения

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs–and shows you how you can do it too. 