 MBA. -:  
 

 


               .    20  - .  ""   , - ,    ,    ,       .         MBA.  :       ,      .        MBA.        ,     MBA       .         MBA       .        ,   ,      .    ,   ,           GMAT,            .              ,     ,      ,     .       MBA.         :     ,     .             .    20    .     ,   ,   ,   ,   ,    ,    ,       .  MBA     ,   ,         ,        ,  ,        ,     .





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 -    /     ,     .                , ,  ,         .

  -


 Pearson Education Limited 2001

This translation of MBA Planet, First Edition is published by the arrangement with Pearson Education Limited.

  ,   . ., , 2003




 


             Financial Times/Prentice Hall.

         ,          MBA,  -    .

 ,    Suntop Media,        .

          ,    -.      ,    ,    :  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,   ,  ,  . ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,   ,  . ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  . ,  ,  ,  ,  . ,  Β,  ,  ,  ,  ,  ,  ,  ,  ,   ,  ,  ,  ,  ,  ,  . ,   ,  ,  ,   ,  .

               .    : www.mbaplanet.com (http://www.mbaplanet.com/).








       .    -:  ,    ,        ,   ,     .         ,      .

 

         (Master of Business Administration  ).             .    ,       -     . , ,      ,      .   .  , , .          .

    , -  .     - ,    :     ,   ,   .           .   ,      ,   .     MBA      ,    ,   ,      .

,       ,       .     ,     ,            ,         .       ,        .     .       ,        . -         .  ,       .




 

     , ,   ?    (KenanFlagler Business School)            .            .    90 ,        .  ,             .      :         .   -  ,    .    ,    ,   ,  - . , -   :  ,     ?. (     .)       25    .     ?

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 MBA   ,       .        ,    .   ,  MBA,    ,      ,       ,     GMAT (Graduate Management Admissions Test)   .                -,          .                 MBA.       ,    ,   ,          .    ,           ,  ,        -,       ,    ,    .     .




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  ,     , .      (Fuqua School of Business at Duke University)    -,    ,      .  1987 ,      ,      ,   ,    Drexel, Burnham, Lambert    .     ,     .    Knowledge Universe     .  ,         :   ,      ,        ,    .

          (      ),       Microsoft.


      :    ,  ,     .  ,          ,           ,     .

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        ,   .        .      ,     ,      ,     ,    . ,   .  , , ,     ,    ,         ,      (Yale School of Management).        .    ,     ,      (Chicago Graduate School of Business).    .         ,       (Kellogg Graduate School of Management).        ,       .       (Stern Business School)   :    .   ,        .

 .        .        -,   -  .




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  ,         ,  ,     MBA,    .           ,              -.    ,  , , ,   ,   . ,    ,     ,    .   MBA    , , ,   .   !         .

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      -,   ,      .        ,                 .      ,           .         ,       -.      ,           .   ,    ,     .

         www.mbaplanet.com (http://www.mbaplanet.com/),              .



www.mbaplanet.com (http://www.mbaplanet.com/)
    
 2000




 1

   MBA?


 MBA     -    . -       .     ,    ,     .  2530-       ,          -.

 ,        (Tuck School of Business at Dartmouth College)




 MBA


,      ?         ,      ,        ?       ,  ,   ,     ,    ?   ,       ,    ,            ,    , , ,    ?                ?          ,   ?     ?   ,        ,         ?

    .    .    ?   ,    . -            ?  ,    ?  ,    .    ,     .     ,   .   ,        . -  , -   . -   ,  -  .       .        ,         -.           ,   .        , , ,     ,     .     .            . ,      .         .

    .            .          .  ,     ,    .         ,  ,    .     ,         ,      .

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      -,     MBA.        80   90   ,   20   -   .  ,         100    .  !  ,  MBA     ,           .                 .      ,     .

 MBA         .       ,    MBA  ,    ,   .           .         .    ,       (dot.com-).  , ,  ,    .          ,  ,  ,  - .    ,                ,           .     ,       MBA.  ,         ,    .            ,             .

    MBA         . B            .

  - :    (,     ),      ,     ,      .    ,                  .   ,       .

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 MBA     .       .   ,  ,  ,                  . ,       ,     . B  ,    -,  MBA   ,      . ,   ,       ,    . ,    :  ,  ,  ,  , ------.




MBA: ,   


 .   ,    ,  MBA       .          (Harvard Business School),      (Wharton School at the University of Pennsylvania)    ()      (The Graduate School of Industrial Administration at Carnegie Mellon University).            .       ,       . (      !)  ,    ,    .      .

  ,        ,              .  ,     ,    .   MBA    .

B 2000          -   .       -  (   Ivy League).[1 -       ,   , , , , ,   . . .]   1900          ( ,  ,       ,   1881 ).    1900              .      ,     (business degree)      1902 . (       :           .)       .

    -     :    191   3000    .     ,          .    , ,     ,   ,  .           .       .          ,      .

    ,      .             -.    ,      ,    ,   1908         1910 .      .         1924    ,[2 -    (case study method)  ,         ()         . . .]    .

      .   60   -          .  19501960-            .       ,     .   -    .         ,         .

    (,    )       ,    .       .           ,      .              ,             .

B , ,     MBA.        1958     INSEAD,     -   .     (International Institute for Management Development, IMD)     ()  1946 . B      (Henley Management College),  (UK Ashridge Management College)   (Cranfield School of Management)  1965    (London Business School, LBS)   (MBS)  . ,           ,    INSEAD  IMD   .          MBA,   ,    .

         ,   ,  -   ,    .      ,            .  , ,             ,        .

 19601970-      .      ,         .

  1970-   MBA    ,          1980- .      -.  ,    1990- ,     .         -.  ,  LBS  INSEAD,     ,         .

      ,    .         ,                 ,    ,   -  (Strathclyde Graduate Business School).

    .       .           INSEAD[3 -     MBA  INSEAD. . .]     1967   ,    -       .



     -  .    1960-      ,           .  ,     -      .   .      -    ,  .    22 .    .   INSEAD   ,    ,       29 .    -       .


     :       ,     .         ,           .      27 .    .

,      .



   ,     .     -    .        .        ,         ,         .   ,    .


           :  ,    (operations),    ,    .         ,    INSEAD.     .     . B 1967      ,   ,             .      .            .

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    MBA?


   ,    .   MBA        .     .         ,         .       , ,         ,  ,    MBA,    -.

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  ,   MBA      .           (Haas School of Business at Berkeley):      .       Andersen Consulting,            .   ,  -             ,  ,  ,   ,   ,     .

       :      . -         ,      .

          .     -, ,        . ,   - .            ,       .   ,     ,      ,        ,     .      ,   ,     ,        ,         (Sloan School of Management  Massachusetts Institute of Technology, MIT).

     .     -   .     ,       .



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 -    .    (Stanford Graduate School of Business) :           ,  ,         MBA:     ,     .  ,          B ,          ,   MBA   ,  ?       ,       -.

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   -        :    ,        ,   ,    ,        . B     ,   MBA    .    ,    ,[6 -    1980-  -      ,   ,      ,  ,    ,  .  . . .]     ,  .      MBA,    ,   .              ,    .




   MBA

 ,       .      . -            .   , ,     INSEAD    : INSEAD      ,    .           ,       ,   ,   -,     Harpers & Queen.[7 - Harpers & Queen, 1997, October.]

        :     ,  .   , , ,     .  INSEAD  . ,      .  ,       , :       .       ,   -    .[8 - INSEAD: is its MBA any good? // The European, 1997, October 2.]

  ,   ,  ,       -.      ,       .      .    .    ,   ,       .     ,      .  ,     .    ,     .     ,     .      黠   - ,   Honda.[9 - The Ultimate Book of Business Quotations / Ed. Crainer Stuart. New York: AMACOM, 1998.]

 ,     Chrysler,    :      ,     ,    .      ,     Avis    Up the Organization ( ).      ,  .   ,   ,  ,    : ,      ,       ,   ,   , , , , ,      .

     (IBM),   (Virgin Group)    (The Body Shop)    ,    -,      .     The Body Shop, ,      -,   ,   . ,       -     (New Academy of Business).    ,  1800-Flowers, ,            ,       :        ,   .[10 - Bruce Katherine. How to succeed in business without an MBA // Forbes, 1998, January 26.]

  ,         -. , ,         MBA.  ,    ,       MBA,    ,     -  (McGill)    INSEAD   (       MBA).   ,    ,   25- ,       ,              ,  .[11 - Mintzberg Henry. The new management mind-set // Leader to Leader, 1997, Spring.]

   -    .       -    ,     1969 .[12 - Drucker Peter. The Age of Discontinuity. London: Heinemann, 1969.]       ,   ,  -      .     .     ,       .   ,     :   ,             . ,   ,      -.      -  (Claremont College).[13 -     .      .  ,    ,    ,  .]


B 1980-   ,      . ,    MBA   ,  ,   ,     . , , ,        .    -,     .

   -      ,    ,    .       MBA,   ,     ,          .        .         ,       -     .

      ,    .      ,      .   ,    -   30  (  20  ,  ),      ,              .

 ,         ,      .    ,      .           .




MBA  -  ?


   ,  -.     ,         .           .          .           ,    ,            ,     .

    , ,           FreeMarkets.      Kraft General Foods,      ,    1991 ,    McKinsey and Company.  1994     ,          General Electric (GE). FreeMarkets         b2b  .   ,          ,     7,6  ,     2,2      2000 .  ,   2002      .        .   1994   GE,                   .    FreeMarkets   GE.      .   1995 ,        Priceline.com,    ,     McKinsey,  FreeMarkets.




 -?

             -,   MBA .       ,    General Motors;        Goldman Sachs;        McKinsey.       ,    ,   INSEAD.  .        .     ,    -    ,      . B    TMT (technology, media and telecoms  ,    )     . ,    , ,  ,     .

   -      . B       ,          .  .     MBA      -,  Goldman Sachs,     ,   McKinsey  Bain,        Yahoo! Amazon.com  Dell.     -  ,      -.  ,      MBA         ,         .         ,      ,         .

   . B 1998             . B 1995     12%.         .     ,           2001    64  ,    1998     1,2  . B     ,   2006          ,    .

   -  ,           -,         . B ,       ,    ,  , MIT  ,      .       , ,           . -       ,       .     .

          .    :           -    , ,         .        .  ,       -     .





  .


   .

   ,     (https://www.litres.ru/dez-dirlov/planeta-mba-biznes-shkoly-vzglyad-iznutri/)  .

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notes








1


      ,   , , , , ,   . . .




2


   (case study method)  ,         ()         . . .




3


    MBA  INSEAD. . .




4


    . . .




5


     .




6


   1980-  -      ,   ,      ,  ,    ,  .  . . .




7


Harpers & Queen, 1997, October.




8


INSEAD: is its MBA any good? // The European, 1997, October 2.




9


The Ultimate Book of Business Quotations / Ed. Crainer Stuart. New York: AMACOM, 1998.




10


Bruce Katherine. How to succeed in business without an MBA // Forbes, 1998, January 26.




11


Mintzberg Henry. The new management mind-set // Leader to Leader, 1997, Spring.




12


Drucker Peter. The Age of Discontinuity. London: Heinemann, 1969.




13


    .      .  ,    ,    ,  .


