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 (Lead)    :  B2C    ( );   B2B    ( );   B2G        ,    .               .

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 (Conversion Rate)     ,      .      . ,   ,   ,     ,    ,     ,    ,   ,   .    ,     ,    .

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    LTV (Lifetime Value)   ,          .

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CAC (Customer Acquisition Cost)     .

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KPI = ( / )* 100%



:  = 1 000 000 ?,  = 850 000 ?85%.



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KPI =    /  



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CRR = ((ECE  NCE)/BCE)*100% :



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  .


   .

   ,     (https://www.litres.ru/pages/biblio_book/?art=74187621)  .

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