 ,  
  


   ,   ,    ,          .





 ,  



  



  ,2025



ISBN978-5-0067-8699-8

     Ridero




  ,  Ƞ


 -,    



 ,  :

,   ,

,   



 



  

...,MBA

  





2025



    , ,   







         ,           .

   :

    ;

  -   ,   ;

   ,   , , ,  ,    (WBS, PBS, CPM, PERT)  .

    - :

    NPV, IRR, WACC,    ,  sensitivity scenario .

  - variance-,      earned value (EV, CPI, SPI),      EMV  .

           :

 RPA    ,  BI        ,         .

        (SPV, JV, ), ,    ,   (MoU, Term Sheet, EPC, O&M, INCOTERMS, FIDIC),        .

     ,           ,           .

     ,  ,       ,         .        -       ,      ,   .







 ,          .    XX ,     , ,  - ,    ,     ,   .

    堖         蠖  ,    :     ,    ,    .   ,  ,         ,    .

         : PMI (PMBOK), IPMA, PRINCE2, MSP, Agile-, Lean Scrum.       ,   , -    .

 ,         , , ,           -  .

     ,        ( - - ),          .

   :

 -  (NPV, IRR, WACC, EVA, Earned Value),      ;

  WBS,  ,   ;

     (EMV,  , -);

       , BI-,       .

  ,       ,                 蠖    IT-.

     :  ,  , , , ,  ,                 .












1.1


  ,       ,   ,        ,    .

          ,  ,   -, -, -   .          ,           .

           ,        - ,     ,      .




1.2  


      -     ,  ,  , ,   ,       .

        :

       ,  ;



       ,   , , ,  ;



    WBS,   CPM PERT,     ;



   -  (NPV, IRR, WACC, EVA)    ;



   ,  Lessons Learned;



   -  (SPV, JV, )   (MoU, Term Sheet, EPC, O&M, INCOTERMS);



      ,  RPA, BI   ;



             .




1.3  


       ,     , ,    .

   ,     ,   -, -,       .




1.4 


    :

     - ;



    ;



      (NPV, IRR, DCF, EVA,   );



     ,   (PMI, IPMA, PRINCE2, MSP, Lean, Agile, TOC),      (INCOTERMS, FIDIC, ICC Rules);



    ISO 31000COSOERM;



   : BI-, RPA, ML/AI-    .




1.5   


         ,  ,      -   .          , ,         .




1.6 


       :

    ,  

      ,

  ,   ,

堖      ,

   ,     .

     ,     ,          .

 1.     ,  

1.1 ,  ,     

1.1.1    

    (. projectus  )    ,     ,   ,    , ,   .

    :

 ,      ;



 ,  , ,  ;



   ,      (  ,  ),   (  )    ( ).

          ( ):    (  ),       ,     .

1.1.2    

     ,        ,         .

  :

   ,     ;



   (benefits management),      ,         ;



   ,         .



   :

    ,



    ,



-     .



1.1.3     

    ,   ,         .

  :

          ( );



      ,        ;



     ,     (kill)      .

      ,    ,        .

1.1.4 ,     

   ,          .

    :

        ;



     ;



        ;



      ,    ,   - .



          ,         - .

1.1.5     

,         .  :

    ,



      ,



      .



      ,     ,          KPI.

1.2 ,   ,  

1.2.1    

        ,   ,     ,      .

     :

 ()       (  ,  ,  ).



 (R&D, )    ,   ,      .



 (, )     , -,  .



 (-,  )    , ,    .



,  ESG-堖     ,   ,   ,  .

         ,       (benefit realization)  .




1.2.2  


,    (   - )    :

 (, )   -  ,      .



- ( )    ,       ,  ,   .



 ()       ,      .     ,       .



 堖   ,     ,   .



      :

   (CAPEX);



   ();



  , ,  ;



   .

1.2.3   

    ,      ,  .

  (, , , )   CAPEX,    ,    .



  (, , , , )           (, ,).



   (ERP, BI, IoT, SaaS)  ,    ,    Scrum, Kanban.



 ,      (-,  ),   Agile-   MVP.



 ࠖ     ,    unit economics  .



   ,         (TRL Technology Readiness Level).




1.2.4   


       ,  :

  (CAPEX),



  (Digital Transformation),



   (ESG),



   .



       (Portfolio Management):

  ,



  ,



   .



      ,       (CAPEX, OPEX, Digital, ESG), 頖   ( , , ).




1.2.5 


 ,  ,   ,   :

       (PMBOK, PRINCE2, Agile, TOC),



    (NPV, IRR, EVA),



     .



         ,           .



 1.     ,  

1.3 ,      

1.3.1     

,             ,   .

          (515),    :

   ,



   ,



 ,



    (ESG),



    .



      ,         ,    (benefits).

 ,      ,         ,   .



1.3.2   

       :








  (production,  ,      )    ,       ,  ,   .




1.3.3   


      Strategic Alignment      .

  :

    (Portfolio Review),



  KPI     (ROI, EBITDA, NPV  ,   ),



    -  .



       (, , )           .

1.3.4    

          ,      .   :

      ;



 ERP / PPM     ;



   (PMO, PgMO),    ,      .

       (,       ),         .




1.3.5   


        ,   , :

       ;



        ;



  Lessons Learned      .

    ( WBS,  ,  NPV, Risk Register)     ,       .

1.3.6   ,  

 ,      , 蠖     .           .

        :

  ,



 time-to-market ,



  ,



        .

2.1  - (Business Model Canvas Lean Canvas)

2.1.1 -   

 -        ,   ,      (value creation, delivery & capture).

 , -    :

          (Value Proposition);



           (Value Delivery);



     ,     (Value Capture).

   -      ,    ,      (NPV, ROI, payback)   - .

2.1.2  Business Model Canvas

    -      Business Model Canvas,  . .

     ,  ,          ( ,   ):

  (Value Proposition)       .



  (Customer Segments)    .



   (Channels)     .



  (Customer Relationships)    .



  (Revenue Streams)    .



  (Key Resources)       .



   (Key Activities)     .



  (Key Partners)     .



  (Cost Structure)       .

      -,  Canvas       ,        .

2.1.3Lean Canvas    

     ( , R&D  )    Lean Canvas,  . .

      ,   ,   :

  .



     .



  (Key Metrics),     (MVP).



   .



Lean Canvas     ,      (hypothesis-driven management)   .

2.1.4 -   

     -      ,  :

       (,    ,    ,  ESG-);



     ;



    ,      .

 -       :

NPV = sum {CFt / (1+ r) ^t} Initial Investment

IRR = ,   NPV =0

Payback =  ,   CF> =

      .

2.1.5   -   



 , Business Model Canvas Lean Canvas         ,  :

   ?    ?   ?  .



                 (Value Chain),     .


 2. -   

2.2    (Value Chain)

2.2.1  Value Chain    

    (Value Chain),  . ,         ,          .

   :

   ,       ;



      ,    ;



     ,     .



   ,    Value Chain    ,   ,     .

2.2.2    

         :

 ()  :

  (Inbound Logistics) , ,       .



 (Operations)        ( , , ).



  (Outbound Logistics)   ,    .



  (Marketing & Sales)  ,  ,   .



 (Service)  ,   .



  :

  (Firm Infrastructure) , ,  ,   .



   (Human Resource Management) , ,  .



  (Technology Development) , IT-,  .



 (Procurement)     .



         ,          .

2.2.3 Value Chain  

  Value Chain       , ,       .

:

    (Warehouse Automation)  ꠫Inbound Logistics 蠫Outbound Logistics.



  ERP-   Operations, Procurement 蠫Infrastructure.



  CRM   e-commerce   Marketing & Sales.



      (Predictive Maintenance)  Service 蠫Technology Development.



 ,         ,      .

2.2.4     

 Value Chain    ,       ,      .

      :

Margin = Total Value Created TotalCost

:

Total Value Created ,      (    willingness-to-pay);



Total Cost     .



   ,   (,  ,           )        .

2.2.5     

  Value Chain        ,    :

    -;



         ;



 KPI        (,  TCO  15%,     10%).



    Value Chain             .




2.2.6 


 ,       - ,   -    .             ,   .

    ,    -            .

2.3 -     




2.3.1   


        :

 -  , ,    ;



   , ,     ;



  ,      .



  :



  ;



   ,   ;



        KPI .



         - Value Chain    .

2.3.2  -  

          :

1.  -.

 Business Model Canvas ( Lean Canvas) :

  ,



 ,



,



  .



2.    .

 Value Chain    ,          .

3.    .

   :




  .


   .

   ,     (https://www.litres.ru/pages/biblio_book/?art=72422701)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .


