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 1.   

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       .        .      ,                 [1 - https://en.wikipedia.org/wiki/Complex_adaptive_system][2 - https://www.perplexity.ai/search/v-teorii-slozhnykh-adaptivnykh-hlyTiASLQmuG9Gm3vM40JQ].      .         :      ,      .   ,    .     ,    ,     ,  .     ,     .

   , ,    , .   CB Insights,  90%      1-3 [3 - https://cyberleninka.ru/article/n/faktory-rynochnyh-provalov-rossiyskih-vysokotehnologichnyh-startapov-analiz-barierov].    ,          [4 - https://fastercapital.com/ru/content/%D0%A1%D1%82%D0%B0%D1%82%D0%B8%D1%81%D1%82%D0%B8%D0%BA%D0%B0-%D0%B2%D1%8B%D0%B6%D0%B8%D0%B2%D0%B0%D0%BD%D0%B8%D1%8F-%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%B0%D0%B2%D1%8B%D0%B6%D0%B8%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-%D0%B2-%D0%B4%D0%B6%D1%83%D0%BD%D0%B3%D0%BB%D1%8F%D1%85-%D1%81%D1%82%D0%B0%D1%80%D1%82%D0%B0%D0%BF%D0%BE%D0%B2%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%B2%D1%8B%D0%B5-%D1%81%D1%82%D0%B0%D1%82%D0%B8%D1%81%D1%82%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B8%D0%B5-%D0%B4%D0%B0%D0%BD%D0%BD%D1%8B%D0%B5-%D0%B4%D0%BB%D1%8F-%D0%BD%D0%BE%D0%B2%D1%8B%D1%85-%D0%BF%D1%80%D0%B5%D0%B4%D0%BF%D1%80%D0%B8%D1%8F%D1%82%D0%B8%D0%B9.html#%D1%81%D0%BA%D0%BE%D0%BB%D1%8C%D0%BA%D0%BE-%D0%BD%D0%BE%D0%B2%D1%8B%D1%85-%D0%BF%D1%80%D0%B5%D0%B4%D0%BF%D1%80%D0%B8%D1%8F%D1%82%D0%B8%D0%B9-%D1%82%D0%B5%D1%80%D0%BF%D1%8F%D1%82-%D0%BD%D0%B5%D1%83%D0%B4%D0%B0%D1%87%D1%83-%D0%B2-%D1%82%D0%B5%D1%87%D0%B5%D0%BD%D0%B8%D0%B5-%D0%BF%D0%B5%D1%80%D0%B2%D0%BE%D0%B3%D0%BE-%D0%B3%D0%BE%D0%B4%D0%B0,-%D0%BF%D1%8F%D1%82%D0%B8-%D0%B8-%D0%B4%D0%B5%D1%81%D1%8F%D1%82%D0%B8-%D0%BB%D0%B5%D1%82].             ,            ,   ,  ,      .       ,   .      ,   ,   ,   ,  -   .    ,       . ,     ,    Freeman[5 - https://starthub.london.edu/lets-talk-about-entrepreneurs-mental-health],  50% ,    .

 ,        ,   ,           .     ,   .   .       ,    ,  ,   ,      .         ,      ,  .  -    ,        ,     .

             -.       .    ,  .   -    .  consistently ,         ,   :  ,  ,  ,  .  [6 - https://biz360.ru/materials/goret-no-ne-sgorat-kak-predprinimatelyu-izbezhat-vygoraniya-i-sokhranit-biznes/][7 - https://businessfm.kz/business/20-glavnyh-prichin-provalov-startapov-po-versii-cb-insights],     -  ,  -   ,  ,        .  ,   ,  ,   .

  :     ,   .       .      ,   .    ,   : , , ,     .  :      ,      ,  , .               .   ,  ,    Go-To-Market.[8 - https://secrets.tbank.ru/blogi-kompanij/psihologiya-uspekha-v-biznese/][9 - http://www.vestnikmanagement.spbu.ru/archive/pdf/360.pdf][10 - https://rb.ru/story/personality-and-company-success/]

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 ,             .           ,   .  ,          ,   .  ,           ,   [11 - https://www.b17.ru/article/identichnost_cherez_biznes_kogda_delo_st/].

    ,     [12 - https://www.forbes.ru/svoi-biznes/539464-ne-osibka-a-soobsenie-pat-castyh-strahov-predprinimatelej].        ,      .        .     ,       ,      ,    .

 ,          ,   [13 - https://www.forbes.ru/svoi-biznes/539464-ne-osibka-a-soobsenie-pat-castyh-strahov-predprinimatelej].        .  ,     ,   ,   ,        ,   .       :    ,  ,    .              .

  ,       [14 - https://os.platformstud.io/guild/articles/ambiguity-tolerance-in-startup-success-by-josh-burkwist].  ,   ,  ,    .     ,   ,     ,  ,      .       (  ),        .       ,     ,         [15 - https://www.heartandsoulwellnessmn.com/wellnessblog/entrepreneurs-and-the-mental-health-crisis-the-role-of-therapy-in-navigating-stress-and-uncertainty][16 - https://www.researchgate.net/publication/341412304_Stress_and_Well-Being_in_Entrepreneurship_A_Critical_Review_and_Future_Research_Agenda].

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 2. Customer Development


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 3.  Customer Development


 Customer Development,   ,      .          ,          . Ÿ    Discovery, Validation, Creation  Building     ,     .

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 4.  


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 :     .    [21 - https://core.ac.uk/download/pdf/197476725.pdf][22 - https://secrets.tbank.ru/blogi-kompanij/psihologiya-uspekha-v-biznese/][23 - https://ast-academy.ru/blog/predprinimatelskoe-myslenie-zacem-ono-nuzno-i-kak-ego-razvit/][24 - https://cyberleninka.ru/article/n/psihologicheskie-aspekty-razvitiya-predprinimatelskogo-potentsiala][25 - https://fastercapital.com/ru/content/%D0%9F%D1%80%D0%B5%D0%B4%D0%BF%D1%80%D0%B8%D0%BD%D0%B8%D0%BC%D0%B0%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D1%82%D0%B2%D0%BE-%D0%B8-%D0%BF%D1%81%D0%B8%D1%85%D0%BE%D0%BB%D0%BE%D0%B3%D0%B8%D1%8F.-%D0%9F%D1%81%D0%B8%D1%85%D0%BE%D0%BB%D0%BE%D0%B3%D0%B8%D1%8F-%D1%83%D1%81%D0%BF%D0%B5%D1%88%D0%BD%D1%8B%D1%85-%D0%BF%D1%80%D0%B5%D0%B4%D0%BF%D1%80%D0%B8%D0%BD%D0%B8%D0%BC%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9%D1%80%D0%B0%D1%81%D0%BA%D1%80%D1%8B%D1%82%D0%B8%D0%B5-%D0%BE%D0%B1%D1%80%D0%B0%D0%B7%D0%B0-%D0%BC%D1%8B%D1%88%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F.html]           .           ,   . ,   ,   ,    ,     .

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notes








1


https://en.wikipedia.org/wiki/Complex_adaptive_system




2


https://www.perplexity.ai/search/v-teorii-slozhnykh-adaptivnykh-hlyTiASLQmuG9Gm3vM40JQ




3


https://cyberleninka.ru/article/n/faktory-rynochnyh-provalov-rossiyskih-vysokotehnologichnyh-startapov-analiz-barierov




4


https://fastercapital.com/ru/content/%D0%A1%D1%82%D0%B0%D1%82%D0%B8%D1%81%D1%82%D0%B8%D0%BA%D0%B0-%D0%B2%D1%8B%D0%B6%D0%B8%D0%B2%D0%B0%D0%BD%D0%B8%D1%8F-%D0%B1%D0%B8%D0%B7%D0%BD%D0%B5%D1%81%D0%B0%D0%B2%D1%8B%D0%B6%D0%B8%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5-%D0%B2-%D0%B4%D0%B6%D1%83%D0%BD%D0%B3%D0%BB%D1%8F%D1%85-%D1%81%D1%82%D0%B0%D1%80%D1%82%D0%B0%D0%BF%D0%BE%D0%B2%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%B2%D1%8B%D0%B5-%D1%81%D1%82%D0%B0%D1%82%D0%B8%D1%81%D1%82%D0%B8%D1%87%D0%B5%D1%81%D0%BA%D0%B8%D0%B5-%D0%B4%D0%B0%D0%BD%D0%BD%D1%8B%D0%B5-%D0%B4%D0%BB%D1%8F-%D0%BD%D0%BE%D0%B2%D1%8B%D1%85-%D0%BF%D1%80%D0%B5%D0%B4%D0%BF%D1%80%D0%B8%D1%8F%D1%82%D0%B8%D0%B9.html#%D1%81%D0%BA%D0%BE%D0%BB%D1%8C%D0%BA%D0%BE-%D0%BD%D0%BE%D0%B2%D1%8B%D1%85-%D0%BF%D1%80%D0%B5%D0%B4%D0%BF%D1%80%D0%B8%D1%8F%D1%82%D0%B8%D0%B9-%D1%82%D0%B5%D1%80%D0%BF%D1%8F%D1%82-%D0%BD%D0%B5%D1%83%D0%B4%D0%B0%D1%87%D1%83-%D0%B2-%D1%82%D0%B5%D1%87%D0%B5%D0%BD%D0%B8%D0%B5-%D0%BF%D0%B5%D1%80%D0%B2%D0%BE%D0%B3%D0%BE-%D0%B3%D0%BE%D0%B4%D0%B0,-%D0%BF%D1%8F%D1%82%D0%B8-%D0%B8-%D0%B4%D0%B5%D1%81%D1%8F%D1%82%D0%B8-%D0%BB%D0%B5%D1%82




5


https://starthub.london.edu/lets-talk-about-entrepreneurs-mental-health




6


https://biz360.ru/materials/goret-no-ne-sgorat-kak-predprinimatelyu-izbezhat-vygoraniya-i-sokhranit-biznes/




7


https://businessfm.kz/business/20-glavnyh-prichin-provalov-startapov-po-versii-cb-insights




8


https://secrets.tbank.ru/blogi-kompanij/psihologiya-uspekha-v-biznese/




9


http://www.vestnikmanagement.spbu.ru/archive/pdf/360.pdf




10


https://rb.ru/story/personality-and-company-success/




11


https://www.b17.ru/article/identichnost_cherez_biznes_kogda_delo_st/




12


https://www.forbes.ru/svoi-biznes/539464-ne-osibka-a-soobsenie-pat-castyh-strahov-predprinimatelej




13


https://www.forbes.ru/svoi-biznes/539464-ne-osibka-a-soobsenie-pat-castyh-strahov-predprinimatelej




14


https://os.platformstud.io/guild/articles/ambiguity-tolerance-in-startup-success-by-josh-burkwist




15


https://www.heartandsoulwellnessmn.com/wellnessblog/entrepreneurs-and-the-mental-health-crisis-the-role-of-therapy-in-navigating-stress-and-uncertainty




16


https://www.researchgate.net/publication/341412304_Stress_and_Well-Being_in_Entrepreneurship_A_Critical_Review_and_Future_Research_Agenda




17


https://journals.aom.org/doi/abs/10.5465/19416520.2013.766076




18


https://www.litres.ru/book/sindi-alvares/kak-sozdat-produkt-kotoryy-kupyat-metod-lean-customer-develo-14480193/chitat-onlayn/




19


https://www.cbinsights.com/research/report/startup-failure-reasons-top/




20


https://greekreporter.com/2023/08/16/entrepreneur-brain-wired-differently/




21


https://core.ac.uk/download/pdf/197476725.pdf




22


https://secrets.tbank.ru/blogi-kompanij/psihologiya-uspekha-v-biznese/




23


https://ast-academy.ru/blog/predprinimatelskoe-myslenie-zacem-ono-nuzno-i-kak-ego-razvit/




24


https://cyberleninka.ru/article/n/psihologicheskie-aspekty-razvitiya-predprinimatelskogo-potentsiala




25


https://fastercapital.com/ru/content/%D0%9F%D1%80%D0%B5%D0%B4%D0%BF%D1%80%D0%B8%D0%BD%D0%B8%D0%BC%D0%B0%D1%82%D0%B5%D0%BB%D1%8C%D1%81%D1%82%D0%B2%D0%BE-%D0%B8-%D0%BF%D1%81%D0%B8%D1%85%D0%BE%D0%BB%D0%BE%D0%B3%D0%B8%D1%8F.-%D0%9F%D1%81%D0%B8%D1%85%D0%BE%D0%BB%D0%BE%D0%B3%D0%B8%D1%8F-%D1%83%D1%81%D0%BF%D0%B5%D1%88%D0%BD%D1%8B%D1%85-%D0%BF%D1%80%D0%B5%D0%B4%D0%BF%D1%80%D0%B8%D0%BD%D0%B8%D0%BC%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9%D1%80%D0%B0%D1%81%D0%BA%D1%80%D1%8B%D1%82%D0%B8%D0%B5-%D0%BE%D0%B1%D1%80%D0%B0%D0%B7%D0%B0-%D0%BC%D1%8B%D1%88%D0%BB%D0%B5%D0%BD%D0%B8%D1%8F.html




26


https://link.springer.com/article/10.1007/s41959-019-00021-4


