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             .     ,     : FOMO, ,  ,     14-   Instagram.        ,   ,  :   ,  ,    , ,   ,    .

              .  .  .  .





 

    



 . 

    



Noah D. Melroy

Surviving the Digital World

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1.      XXI 




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58    

  Deloitte (2023)[3 - Deloitte. (2023). Global Mobile Consumer Survey [Report]. Deloitte Touche Tohmatsu Limited, . : The Guardian, 2024.],        58   .     :         5   ,           15 .



3   

 AppAnnie (2022)[4 - App Annie. Mobile App Usage Statistics (2022). . : The Guardian, March 15, 2022.] ,      3     .        ,      45  ,       -  .



2600    

 Dscout (2022)[5 - Dscout. MobileTouchesReport 2022.] ,      2600   .   20%      5400 ,  10%     15 ,      [6 -    ,    .] .

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    (2021)[10 - Sigman, M. et al. (2021). The Cortisol Cost of Social Media Scrolling: A Randomized Controlled Trial. Cyberpsychology, Behavior, and Social Networking, 24(8), 567573.],  20        ( )    37%.      :            .         (, , ),      .



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 2.  :  FOMO  




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7:30 .        .     .         .       ⅻ

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FOMO:    

FOMO (Fear Of Missing Out)       ,     ,                .       :            ,  ,    -      .           ,     ?  ?  ,       .

   :  Journal of Social andClinicalPsychology[11 - Przybylski, A. K., & Murayama, K. (2013).Fear of Missing Out (FOMO): Prevalence, Dynamics, and Consequences of Experiencing FOMO. Journal of Social and Clinical Psychology, 32(10), 10331052.], 68%     FOMO.      Harvard Business Review[12 - Perlow, L. (2016). How Addictive Are Social Media Platforms? Harvard Business Review.]    ,  48%      ,       .   ,          .



  FOMO

 2021    8      .  ,         .    ,   , ,   .           ,   .     Instagram      :     -    .



:

56%        (Journal ofBehavioralAddictions, 2022)[13 - Coyne, S.M., et al. (2022).Early Morning Social Media Use: Relationships with Nighttime Sleep, Daytime Fatigue, and Psychological Distress. Journal of Behavioral Addictions, 11(1), 45-52.]

    FOMO  28%    (Computers in Human Behavior, 2021)[14 - Fabris, M.A., et al. (2021).Fear of Missing Out (FOMO) and life satisfaction: The mediating role of social media use and problematic social media use. Computers in Human Behavior, 114, 106640.]



:    

 (. Doomscrolling)        ,   ,          .         :       ,        ,      .      ,     ,    .         ,         ,  -   .

      .   [15 - McLaughlin, M., Gotlieb, M. R., & Mills, D. J. (2022). Doomscrolling during COVID-19: The negative association between daily social and news media exposure and mental health. Computers in Human Behavior, 134, 107350.] ,  60%     ,       .         .        ,        ,    .     ,         ,            .



  

   2020     :   23:00   2:00    .      ,   ,    . ,        .   :         .    .



 :

 15         27%(Universit?t der Bundeswehr M?nchen, 2023)[16 - Michels, J., et al. (2023). Rapid cortisol increase induced by negative news consumption: A laboratory study. Psychoneuroendocrinology, 148, 105987. ];

62%      (APA, 2022)[17 - American Psychological Association. (2022). Stress in America: Doomscrolling and mental health.].



 

   FOMO       ,      .   :      .



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 ,         . ,         22:30  23:15 (    ),           .  Columbia Business School (2023)[18 - Columbia Business School. (2023). Evening impulsivity in digital consumption: How fatigue increases susceptibility to targeted ads. NewYork, NY.] :      63%     .



  

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        .            0,3 [23 - Theeuwes, J., & van der Burg, E. (2016).Attentional Capture by Motion: Fast, Automatic, and Unconscious. Journal of Experimental Psychology, 42(8), 12341243.].          ,   23 [24 - Lembcke, T.B., et al. (2021).Cognitive Load and Decision Avoidance in Social Media. Nature Human Behavior, 5(6), 789799.].       .      ,      ,    ,       .

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 Nielsen[26 - Nielsen. (2023). Global Trust in Advertising Report [Industry report]. Retrievedfromhttps://www.nielsen.com] :          68%.    , :

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   ,     (https://www.litres.ru/pages/biblio_book/?art=72026818)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


     (, ,  ),        ,    ,     




2


 ( . scroll  )          ( ,  , )    ,     .




3


Deloitte. (2023). Global Mobile Consumer Survey [Report]. Deloitte Touche Tohmatsu Limited, . : The Guardian, 2024.




4


App Annie. Mobile App Usage Statistics (2022). . : The Guardian, March 15, 2022.




5


Dscout. MobileTouchesReport 2022.




6


   ,    .




7


 ( . like  )        ,        (, , , ).




8


The Wall Street Journal. Facebook Knows Instagram Is Toxic for Teen Girls, Company Documents Show. September 14, 2021




9


 (. Stories)   -  ,        24 ,    .




10


Sigman, M. et al. (2021). The Cortisol Cost of Social Media Scrolling: A Randomized Controlled Trial. Cyberpsychology, Behavior, and Social Networking, 24(8), 567573.




11


Przybylski, A. K., & Murayama, K. (2013).Fear of Missing Out (FOMO): Prevalence, Dynamics, and Consequences of Experiencing FOMO. Journal of Social and Clinical Psychology, 32(10), 10331052.




12


Perlow, L. (2016). How Addictive Are Social Media Platforms? Harvard Business Review.




13


Coyne, S.M., et al. (2022).Early Morning Social Media Use: Relationships with Nighttime Sleep, Daytime Fatigue, and Psychological Distress. Journal of Behavioral Addictions, 11(1), 45-52.




14


Fabris, M.A., et al. (2021).Fear of Missing Out (FOMO) and life satisfaction: The mediating role of social media use and problematic social media use. Computers in Human Behavior, 114, 106640.




15


McLaughlin, M., Gotlieb, M. R., & Mills, D. J. (2022). Doomscrolling during COVID-19: The negative association between daily social and news media exposure and mental health. Computers in Human Behavior, 134, 107350.




16


Michels, J., et al. (2023). Rapid cortisol increase induced by negative news consumption: A laboratory study. Psychoneuroendocrinology, 148, 105987. 




17


American Psychological Association. (2022). Stress in America: Doomscrolling and mental health.




18


Columbia Business School. (2023). Evening impulsivity in digital consumption: How fatigue increases susceptibility to targeted ads. NewYork, NY.




19


A/B-         ( , ,   ..)     .




20


  (Computer Vision, CV)     ,    ,      (, ) .




21


MIT Media Lab. (2023). The impact of infinite scroll on digital consumption: Neural and behavioral evidence [Internal report]. Cambridge, MA.




22


 ( . tap   )                (,    ).




23


Theeuwes, J., & van der Burg, E. (2016).Attentional Capture by Motion: Fast, Automatic, and Unconscious. Journal of Experimental Psychology, 42(8), 12341243.




24


Lembcke, T.B., et al. (2021).Cognitive Load and Decision Avoidance in Social Media. Nature Human Behavior, 5(6), 789799.




25


Cian, L., & Fishbach, A. (2023).Algorithmic Social Proof: How Platforms Fabricate Consensus to Manipulate Choice. Journal of Consumer Research, 49(5), 831849.




26


Nielsen. (2023). Global Trust in Advertising Report [Industry report]. Retrievedfromhttps://www.nielsen.com




27


 ( . fake  )  ,    ,       ,   .




28


Pappas, E.K., & Lumley, M.A. (2022).The vicious cycle of healthy eating content on social media: How exposure to extreme nutrition claims alters food perceptions. EatingBehaviors, 47, 101651.


