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notes








1


Tricia Wang, TheHuman Insights Missing from Big Data, filmed September2016 atTEDxCambridge, Boston, MA, video, ted.com/talks/tricia_wang_the_human_insights_missing_from_big_data (http://ted.com/talks/tricia_wang_the_human_insights_missing_from_big_data).




2


Simon Sinek, How Great Leaders Inspire Action, filmed September2009 atTEDxPugetSound, Newcastle, WA, video, ted.com/talks/simon_sinek_how_great_leaders_inspire_action (http://ted.com/talks/simon_sinek_how_great_leaders_inspire_action).




3


Manda Mahoney, How Customers Think: TheSubconscious Mind ofthe Consumer (andHowtoReach It), Working Knowledge (Harvard Business School), January13, 2003, https://hbswk.hbs.edu/item/the-subconscious-mind-of-the-consumer-and-how-to-reach-it (https://hbswk.hbs.edu/item/the-subconscious-mind-of-the-consumer-and-how-to-reach-it).




4


Chip Heath andDanHeath, Made toStick: Why Some Ideas Survive andOthers Die (NewYork: Random House Publishing Group, 2007), Introduction, Kindle.




5


Blaise Pascal, Pascals Penses (NewYork: E.P. Dutton & Co., 1958), section I, released April27, 2006, Project Gutenberg eBook, gutenberg.org/files/18269/18269-h/18269-h.htm (http://gutenberg.org/files/18269/18269-h/18269-h.htm).




6


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