44  - SWOT- -
 


    44 -  SWOT- -,    :  ,    ,  ,  , -  . .     ,   ,   ,                  .





44  - SWOT- -



 



 ,2024



ISBN978-5-0064-1569-0

     Ridero







     ,   ,              .



    44- -,   :  ,   ,  ,  , - ..      .      -.        ,      -     -.



    -    -, , ,   ,   .       -.




1.Adobe: - SWOT-



Adobe, Inc.  ,   . - Adobe    . 2013 Adobe    -.  2013,   Creative Cloud,   ,  .  - Adobe        .          . , , 2022  Adobe Inc.      17. .




   Adobe


      Adobe 1982.      - (PARC Palo Alto Research Center),       .   PARC              .      Adobe PostScript    1985.  1985   PostScript      1,2. .  1986.     6,5. .    ,  .

 1986  Adobe    ,   Adobe Illustrator.  1989      Adobe Photoshop  .  1990-   Adobe      . , 1993.   Adobe Acrobat     PDF-.  2000-  Adobe    .




   Adobe


 Adobe     . ʠ    The Vanguard Group, Inc, BlackRock, Inc State Street Corporation.




 


 Adobe :



    .





  Adobe


 Adobe ,      . ʠ   Adobe :

Adobe Creative Cloud. Adobe Creative Cloud     ,   ,   -.      Photoshop, Illustrator, Premiere Pro InDesign.

Adobe Document Cloud. Adobe Document Cloud      , ,    .      Adobe Acrobat DC Adobe Sign.

 Adobe. Adobe Fonts       .       Adobe,   Photoshop Illustrator.

Adobe Experience Cloud. Adobe Experience Cloud  ,         .  ,   ,  Adobe Campaign, Adobe Analytics Adobe Target.




 Adobe  


 Adobe  :

. ,    Adobe,     .      ,    .   ⠖ ,  -.

.  Adobe    -    . ,  ⠖ Lightroom 6.  ,  Adobe  ,  ,    .

.    Advertising Cloud,       . Adobe   ,   Advertising Cloud.

Adobe Stock    .  Adobe   ,         .        Adobe Stock.









 - Adobe


- Adobe      :



[1]   Adobe



  Adobe :

 .   ,   ,   ,   Adobe,  Photoshop Illustrator;

 .  ,  Adobe Experience Cloud     ,    Adobe;

.      Adobe     ;

.     Adobe  ,    ;

. ʠ   ,    Adobe,  Adobe Marketing Cloud Adobe Document Cloud;

 .        Adobe.



[2]    Adobe



  Adobe :

   . Adobe      ;

  . Adobe  ,        ;

 . Adobe        ;

 . Adobe       ;

 . Adobe    -;

  .     .



[3]   Adobe

		 Adobe  :
		 Adobe;
		.

[4]   Adobe



 Adobe   :

 ;

    .



[5]    Adobe



  Adobe  :

;

 ;

;

Adobe Stock    .



[6]   Adobe



  Adobe :

   ;

 ;

 ;

 .



[7]    Adobe



    Adobe :

  ;

  ;

  (R&D).



[8]   Adobe



    Adobe :

 ;

;

   ;

 ;

 .



[9]   Adobe



   Adobe :

 ;

 ;

  (R&D);

  .




 Adobe


Microsoft. Microsoft   ,     .       ,    Adobe,  Microsoft   Adobe.    Microsoft,   Adobe,      ;

Google. Google  ,  ,  .  ,  Google  Adobe, ,    ;

Oracle. Oracle  ,     .   Adobe  ,     ;

 International Business Machines (IBM). IBM  ,        .  ,    Adobe ,   -;

Corel.  Corel       ,   100.  .   ,       .     ⠖ CorelDRAW VideoStudio.




SWOT- Adobe







   swot-  Adobe:



(1)   Adobe



  .  Adobe    .          ,   , ,  ,    .  Adobe    40 ;

  . Adobe        .      Adobe         .  ,    Adobe  ,  ,   ,   ,   .  ,   , ,   . , Adobe Photoshop         ;

  .       Adobe ,       .           ;

 .   Adobe        .             .



(2)   Adobe



 .   Adobe   ,     .    ,   Adobe ,      Adobe.    ,   ,   ,              ;

   .   ,  Adobe      ,     . ,       3D-,      .        ,       Adobe PremierePro;

    Linux. ,  Adobe        Linus,     . , Photoshop   Linux OS.    Linux    Photoshop     ,        ,    Photoshop Linux.         ;

  .     Adobe    ,      .        .   Adobe     .



(3)  Adobe



. Adobe                ,     .       ,   .    ,  Adobe      (AI),   (AR)   (VR);

   .    Adobe   ,       . ,    Adobe   ,    ;

   .   , Adobe       ,   Microsoft,     . ,   Adobe               .



(4)  Adobe



 .     ,  Adobe      .            Adobe,      . 蠖     Adobe.       ,      ;

.        Adobe.    ,     Adobe .      Adobe   ,         ;

 . Adobe   ,      ,  , ,  ,  .       ,       Adobe  ;

   .    ,  Blender, GIMP Inkscape,    ,    Adobe,  Photoshop Illustrator.              .







- Adobe     ,           .  ,       ,   ,  .  ,           .




  Airbnb?


 [1 - https://www.airbnb.com/host/homes (https://www.airbnb.com/host/homes)] Airbnb   ,     ,  .   ,          . ,  ,     -,     .

  ,      ,    ,   . Ѡ , ,  ,      ,    ,     ,   ,     ,    .




2.Airbnb: - SWOT-



Airbnb -         . - Airbnb   ,      .       ,    , Airbnb       .    ,     Airbnb    .

Airbnb ,  ,  ,    ,  ,  ,     .      2008,      ,    ,   .        .   ,      .

   Airbnb    ,      .     ,  ,    . Ƞ Airbnb   .     ,    , ,   ,   .

  : ,  Uber   1  ,    , Airbnb   80000 ,     .




  


   Airbnb   ,    ,   ;

  , Airbnb   ,      ;

          ;

      ,  ;

   Airbnb,   ;

     ;

  ,    , Airbnb   ,   ;

, ,       .

 ,  Airbnb    190,   650000   30  .




  Airbnb


 Airbnb    ,      .           .    -      ,     .          ,    .

      airbedandbreakfast.com.      ,        ,           .    2008,       .

  ,    .  ,       .          Obama-Os Capn Mccains,      30000.    ,          .

  2009     Airbnb.   ,      ,  .  2014    Airbnb Experiences,     ,  , , ,      .




  Airbnb


  Airbnb,  ,   .     ,  ࠖ  ,  ,  ,     (Chief security officer CSO).

Ѡ IPO 2020   Vanguard Group, FMR LLC, Capital Research Global Investors Blackrock Inc.      11,28%  ,          35,69%  .        ,  ,        .




 Airbnb





 Airbnb  ,      [2 - https://news.airbnb.com/airbnb-2019-business-update/ (https://news.airbnb.com/airbnb-2019-business-update/)]       ,     ,   .





 Airbnb  


 Airbnb    :

  .    35% ,  .      ,   Airbnb   .  ,   ( ),  20%.

  (). Airbnb  0% 20%     .         .

   , . ,      ,  Airbnb   ,   .     () .     1416% (     ).    ,   ,  ,  .









 - Airbnb


- Airbnb     ,  ,      ,   .        ,     .   堖  .     - Airbnb.



[1]   Airbnb



   ,   - Airbnb. ʠ :

 . ,          .         ,    ,    ...          ;

 (). ,     .    ,  ,   ,   .      Airbnb.



[2]    Airbnb



  Airbnb    :

  .          .  ,  ,     ,         .       ,   ,   . Ƞ     Airbnb ,   ;

  ().    堖  .  ,   ,         ,        -.  ,      ,  ,      . , ,    ,    Airbnb.



[3]   Airbnb



    Airbnb    :

-   ;

 ;

 ;

 ;

 .



[4]   Airbnb



  Airbnb  :

     ;

   ;

:  ,  ,   ,    .



[5]    Airbnb



 Airbnb :

  頖 35%;

  ()  020%;

   , 頖 1416%.



[6]   Airbnb



  Airbnb  :

  ;

 :  ,   (, , );

 ;

.



[7]    Airbnb



   Airbnb  :

  ;

      ;

     ;

 ,    .



[8]   Airbnb



  Airbnb :

  ( , , );

 ;

 ;

.



[9]   Airbnb



  Airbnb        ,   ,  :

    ;

   ;

 ;

 ;

;

  ;

  .




 Airbnb


Vrbo. Vrbo  蠖    1995   ,    , , , ,  .    16   ;

Booking.com. Booking.com          6   ,   .     100 ;

HomeToGo. HomeToGo      600,     18    200.     Tripping.com,       ;

Google.     , Google     ,  Google Maps    .  Google     Google ;

Holidu. Holidu  ,  HomeToGo,  .    11     15 .    ,  ;

Tripadvisor. Tripadvisor    ,  - ,    490 .  2000,    800  , ,   ;

Expedia. Expedia        , ,   .   ,        ;

Trip.com. Trip.com -       ,   Skyscanner, .   1,2    200,     400   ;

TUI Villas. TUI Villas (TUI Group)      .    300000 ,      1000 ;

misterb&b. misterb&b     ,   250000   135.        ;

Plum Guide. Plum Guide           3% ,       ;

Glamping Hub. Glamping Hub    -    ,   3000 ,    ,   . ,        .

 

 (sutochno.ru)       ;

 (tvil.ru) -    ,     200   ,  

101Hotels.com    ,  2013    ,  ,   .




SWOT- Airbnb







   SWOT- Airbnb:



(1)   Airbnb



.         .  Airbnb       ;

.     ,           ;

 .  Airbnb   ,   ,       ,  ;

 .         ,   ;

  .  Airbnb    .         , Airbnb   ,   - ,     ;

  .     ,  Airbnb    -;

  .   2020 Airbnb   ,         ,      ;

  .   ,        .



(2)   Airbnb



  .  ,   ,  , Airbnb   ,    ,      ;

 .    ,   ;

 .        ;

 .    ,     ,      ;

SEO-. Airbnb         ,  Airbnb   .



(3)  Airbnb



 . Airbnb          ,       ,  ;

 蠖  . Airbnb    ,    ,   ;

 .       ,  ;

  . Airbnb    ,    ,    .



(4)  Airbnb



 .      ,  ,       ;

.     ,     ,   ;

 . Airbnb         -  ,   ( ),    ..







- Airbnb      ,      , .    ,  ,      ,     ,       .




3.Alibaba: - SWOT-



  - Alibaba  ,     .   ,              .         ,    ,  ,   .




   Alibaba Group


Alibaba.com

   B2B (Business-to-business),         .  ,       ,    .

Taobao.com

Taobao.com    Alibaba Group,  ,       (C2C)          ,    .

Tmall.com

Tmall.com      ,  Gucci, Louis Vuitton, Armani.  ,    頖      ,       ,    .




  Alibaba


Alibaba   90- ,  -    .        ,   ,  17  ,     -Alibaba.

,      -,    -- (),       ,        .

  Alibaba  B2B-     .

,  2002,      , -Alibaba  . ʠ2005Yahoo  40% Alibaba1.  ,       ,      .

   2014,   IPO     25.  ,     ,  AppleAmazon. 2021    Alibaba,   COVID-19  -  ,       21. .




  Alibaba


Alibaba Group ,     . Alibaba Group Holding Limited   ,  Taobao, Tmall, UCWeb, Aliyun,    Guangzhou Evergrande Football Club.




 Alibaba





Alibaba Group ,      .





 Alibaba  


Alibaba Group   ,         ,     ,    90%  .

      ,   ,  ,  ,    . Alibaba,   ,     ,        ,   .

Alibaba   ,    Alibaba.com Tmall.com.    Taobao.com,    eBay  ,    ,     .

Tmall.com   ,  ,          ,   .

       Alibaba  /     Gold,          .

       ,       ,   .     Alipay     ,      .

  -  Aliexpress.com       ,  ,  ,     (on-demand service).









 - Alibaba


     -Alibaba.



[1]   Alibaba



ʠ Alibaba:

.   ,         ;

. ,     ,  , ,    ,      ;

.        ,  , ,   ,     .



[2]    Alibaba



 Alibaba:

.            ;

.    ,    ;

.      , ,  ,     .   .



[3]   Alibaba



 Alibaba:

;

   Android iOS.



[4]   Alibaba



 Alibaba :

 ;

 ;

   (Q&A);

E-mail;

.



[5]    Alibaba



Alibaba:

  ;

 ;

;

;

 .



[6]   Alibaba



ʠ Alibaba:

  ;

;

 .



[7]    Alibaba



  Alibaba:

   (B2B);

   (C2C);

   (B2C);

 ;

 ;

;

 ;

 ;

 .



[8]   Alibaba



 Alibaba:

   ;

  ;

 ;

;

  -;

-  .



[9]   Alibaba



 Alibaba:

 ;

  ( );

;

;

 ;

  ;

  -;

  ;

;

  ;




 Alibaba


Amazon. Amazon            .         Amazon   ;

eBay. eBay         C2C.       -,     .

Walmart. Walmart      ( Amazon),      ;

Tencent. Tencent     ,    500.    .            Alibaba Group,        ,   ,     .




SWOT-  Alibaba







  SWOT-Alibaba:



(1)   Alibaba



 .                ;

 .    , ,       ,     ;

 .      ,         - ,    .



(2)   Alibaba



 .      ,    , Alibaba      ,     .         .    2020,                 .

    .       ,      ,    .



(3)  Alibaba



  .    Alibaba       .   ,   ,      ;

  . Alibaba     ,    ,      .



(4)  Alibaba



 .             ;

.  Alibaba, AmazonTencent,    .    Alibaba  ,       .

. Alibaba    .        ,     .







-Alibaba          ,     ,      ,    .

      ,     .    ,          ,        .




   Amazon


 1994  ,   - - ,       ,       - .      Cadabra (abracadabra).       ,       .  ,     (cadaver),  .

       ,    ,      .   ,       .     ,       ,    , Amazon.com      180.  .   1997 Amazon.com   ,  NASDAQ 54. .

      1.  ,   148. . (    610. .).      , , , ,  ,   , ,   .  ,       ,     .  2000  Amazon            .

      Amazon Web Services (AWS),  ,     : Amazon  ,  . Ѡ  AWS       ,  Elastic Compute Cloud,    ,  Simple Storage Service,     .  2007    Kindle,      .

 2009   Amazon Encore,    ,        .       Amazon Publishing,    .  , Amazon      ,     .    , ,    . , ,        ,      /,  .

  ,  Amazon         . ,   ,    ,             .  Amazon     , ,     [3 - https://www.bbc.com/news/technology-48536319 (https://www.bbc.com/news/technology-48536319)].




4.Amazon: - SWOT-



Amazon  ,       -    .

 - Amazon  ,             ,     .     ,  ,   ,     , Amazon      [4 - https://www.repricerexpress.com/amazon-statistics/ (https://www.repricerexpress.com/amazon-statistics/)].




  Amazon


 Amazon   ,       .   ,  , -      ( 10%),        .   2021          ,       .   Google x Alphabet Facebook x Meta[5 -  Facebook Meta    .], Amazon      ,     ,   Amazon Music, Amazon Prime Video,  Kindle Alexa, Amazon Web Services (AWS)  .




 Amazon


Amazon   :  , ,  ,     . Amazon      ,         .

:



C    





 Amazon  


 ,  Amazon  ,      ,     .

Amazon Marketplace. Amazon Marketplace   42%  (220. . 513,98. .  2022  -).Amazon           .     117,71. .  ;

Amazon Prime  - Amazon,       .           ,   ,    ..     Prime  150. [6 - https://www.theverge.com/2020/1/30/21115823/amazon-q4-19-earnings-prime-membership-fresh-one-day-shipping (https://www.theverge.com/2020/1/30/21115823/amazon-q4-19-earnings-prime-membership-fresh-one-day-shipping)];

Amazon Web Services.     -,    ,    .    , , ,  ;

Amazon Kindle.      Amazon,     ,   ,  ,  Kindle Store[7 - https://www.amazon.com/Kindle-Store/b?ie=UTF8&node=133140011&nocache=1588370161844 (https://www.amazon.com/Kindle-Store/b?ie=UTF8&node=133140011&nocache=1588370161844)]. Amazon    Kindle,     Prime.  ,         ,  3070%  ;

 Amazon.    17600[8 - https://www.statista.com/statistics/897773/amazon-patents-usa-registered/ (https://www.statista.com/statistics/897773/amazon-patents-usa-registered/)],     .  2022         2051;

Amazon Advertising.   Amazon       .









 - Amazon


- Amazon       -:



[1]   Amazon



  Amazon     : ,  .

   ,      Amazon      .

蠖   ,  Amazon Web Services (AWS)    Amazon.    [9 - https://aws.amazon.com/what-is-aws/?nc1=h_ls (https://aws.amazon.com/what-is-aws/?nc1=h_ls)],        ,  ,    .

蠖     ,       Amazon. Amazon     ,   ,    (, ,  ,  ..).



[2]    Amazon



  ,  - Amazon    :

 ,

 

  .

,     ,  ,     Amazon  ,   ,     ,  ,             ,    .

       :

 :  ,  ,    ;

 :    ;

 :     .



[3]   Amazon



  :

 Amazon      ;

 ;

 : Amazon Prime (  ,  )  ;

   API;

 ,  -.  2022     20 ..



[4]  Amazon 



Amazon, ,      .         :

 :   ;

 : , -  .



[5]    Amazon



 Amazon :

:  ;  (Amazon Prime)

:  ;  ;  ;

:    ; - (AWS); ; .



[6]   Amazon



  Amazon :

 ,      ,        (2013 Amazon   40,     5. [10 - https://www.repricerexpress.com/amazon-statistics/ (https://www.repricerexpress.com/amazon-statistics/)]);

  ,   , ,   ,  ..

 ,         , ,  ..

 .



[7]    Amazon



   Amazon:

,   .     - ,    ,  ,  ;

 (,   )   ;

ࠖ    ;

   .



[8]   Amazon



    Amazon :

. ,    ,         Amazon.      8. ,      ;

  ( ). ,     ,   .   ,     ;

.    AWS, ,    Amazon,   ,   AWS,       (ISV),      AWS;

 .  ,       Kindle Direct Publishing;

 . ʠ  ,   , ,   ,   Amazon,   Amazon Essentials, Amazon Elements, Kindle, Alexa .

 .



[9]   Amazon



   Amazon  :

  -;

;

  ;

   ,  ;

;

 :   ,    .




 Amazon


   :

-. ,     24. -.  ,    ,       Amazon  ;

Walmart.  ,     Walmart  ,   ,     ,        - ;

Alibaba.   ,     .   . Alibaba  B2B, Taobao B2C, Tmall  ;

Otto.  -,      .   ,     , ,    ;

Jingdong (JD).     ,   Tmall (Alibaba).    Joybuy.com,      200;

eBay. eBay      C2C     B2C.      Amazon   20%  ;

Flipkart.   -,  2007.  2018 Walmart  77%  Flipkart.       100 ;

Rakuten.  ,   14%     .            ;

Newegg.     (, , ,  ..)  ,       Amazon.

Microsoft.  Microsoft Azure     21%,    Amazon,  34%  (2022., 3- ). Ѡ   2010 Azure    ,      .

Google.  ,  Google         ,  11%-  蠖     ,    .




SWOT-  Amazon







   SWOT-  Amazon:



(1)   Amazon



.    , Amazon           [11 - https://interbrand.com/best-global-brands/amazon/ (https://interbrand.com/best-global-brands/amazon/)],   Apple;

 .  ,       ;

. Amazon     ,      ;

  .  Amazon       - ,      ,    ;

 .     ,       ;

.  2.      .  , Amazon     ,  ,       ;

 . Amazon          .



(2)   Amazon



 - .        , Amazon   ;

 . Fire Phone   , Kindle Fire   ;

 .  [12 - https://www.vox.com/2018/8/30/17797786/amazon-warehouse-conditions-bernie-sanders (https://www.vox.com/2018/8/30/17797786/amazon-warehouse-conditions-bernie-sanders)] ,     ;

 .   Amazon    ,      .



(3)  Amazon



  . Amazon      ;

 .             ;

 . Amazon    ,  Zappos,       .



(4)  Amazon



  .         Amazon  ;

 .  Amazon      ,      ,    ;

.       ;

.    , Amazon        ,   Netflix, Apple TV+, HBO Max, Hulu, Disney+ ..;

. -   ,     Amazon;

 .      ,        .







Amazon     -,   .    蠖       Amazon .      ,       ?     -.   ,   .




  Apple


  ,   ,  Apple 1 1976,    .       .      ,     . ,   , Apple 1   蠖     ,    (),    -[13 - https://www.feedough.com/the-history-of-apple/ (https://www.feedough.com/the-history-of-apple/)],  ,      ().

   , Apple II,    [14 - https://www.thoughtco.com/the-history-of-apple-computers-1991454 (https://www.thoughtco.com/the-history-of-apple-computers-1991454)]      ,    .       7,8  1978 118  1980 (     ).

  , 1983,  ,    1985,      PepsiCo[15 - https://guides.loc.gov/this-month-in-business-history/april/apple-computers-founded (https://guides.loc.gov/this-month-in-business-history/april/apple-computers-founded)].    ,       ,     .      .

         NeXT, Pixar .     , 1997Apple  .   ,    ,      . ,     ,    , 2007       ⠖ iPhone.

Ѡ       ,      , -    ,   2018.  2020        -.




5.Apple: - SWOT- ( 2023)



-Apple        .  Apple(iPhone, iPad, Apple WatchMacBook)    Apple,   (Apple TV+, Apple Fitness+, Apple Music, iCloud+Apple Arcade)     蠖 젖 13  . Apple       -,     ,     .




  Apple


   2021,  Apple  , The Vanguard Group(7,68%), BlackRock, Inc. (6,47%), Berkshire Hathaway Inc. (5,56%),   ,   ,  Apple,  ,  ,  ,    .




 Apple


Apple:



       ,   㻠 Bstrategyhub[16 - https://bstrategyhub.com/apple-mission-statement-vision-core-values/ (https://bstrategyhub.com/apple-mission-statement-vision-core-values/)]





 Apple  


Apple        ,  ,    ,        ,     .

Apple  ,   , ,  ,    .   : iPhone, MacBook, iPad, Apple Watch, AirPodsApple TV.    ,    : iCloud, Apple TV+, Apple ArcadeiTunes.        [17 - https://www.bloomberg.com/news/articles/2022-03-24/apple-is-working-on-a-hardware-subscription-service-for-iphones (https://www.bloomberg.com/news/articles/2022-03-24/apple-is-working-on-a-hardware-subscription-service-for-iphones)]  .

 , Apple ,       .           .

    Apple    iPhone  App Store   30  .

         ,            .









 - Apple


   - Apple :



[1]   Apple



 Apple:

 . ʠ  ,     -   , ,         .      -  ;

 (      ). ʠ  Apple Arcade    Apple TV+, iCloud+  .

 ( ). ,        Apple     iTunes.



[2]    Apple



 Apple:

  -( ). Apple       ,  .

  .   () Apple    ,        .

   iPhone/iPad.      ,     ,   Google Android.



[3]   Apple



 Apple:

-;

 Apple;

 ;

  (iPhone Apple     ,   ,    );

.



[4]   Apple



 Apple:

 ;

 ;

 Apple;

-;

 ;

 .



[5]    Apple



  Apple:

  ;

 ;

   ()   ~30%;

  ();

 .



[6]   Apple



 Apple:

   ;

;

;

-  .



[7]    Apple



  Apple:

;

 ;

 ;

 ;

.



[8]   Apple



 Apple:

 ,  Qualcomm, Samsung, Cisco..;

  :   ,  GoogleAmazon;

 ;

 .



[9]   Apple



 Apple:

   ;

 ;

;

  ;

   ;

 ;




 Apple


Samsung. Samsung,   Apple ,    20%   . Samsung  Samsung GalaxyNote  iPhone ,    ,      ,     Xiaomi, VivoOPPO.

Dell. Dell Technologies ,      ,  ,   .  Dell Apple;        . , 2004. Dell ,     Apple iPod: DellDJ.

HP. Hewlett-Packard Co.,  1939,   -  ,    .   HP  ,          . Apple Inc.   HP.




SWOT- Apple







  SWOT-Apple:



(1)   Apple



 .  Apple          ;

 .     -  Apple   ;

.  Apple        ,    ;

 .     ,    ,       ;

 .   Apple    ,      .   Apple   .



(2)   Apple



 .  Apple      ,         .



(3)  Apple



  .   ,   ,      , Apple       .



(4)  Apple



  ( ). Apple     ⠖            , ,  Apple      ,  ,   ;

.  , Samsung,    Apple,      .   ,       ,  ,   Apple.







    -Apple     .    , Apple       -.

 -Apple      ,      , ,     -Apple,   - .




6.Canva: - SWOT-



Canva     ,  2012. - Canva   SaaS,       ,            .       ,      .

 ,  ,   ,       2012,      ,  85%   Fortune500.




   Canva


 ,   Canva   2012,      ,          .       : InDesign Photoshop  ⠖ ,          .     ,       ,  ,          .  ,               .

     Fusion Books.    ,        .   .          ,       .    .   , 2010,       ,    .

  ,  ,          .     ,           Canva   .  ,     ,     ,    ,   Google.     , 2012,        Canva.     Canva    2.  190 .  2021    15.    .




  Canva


 2012  Canva     ,     .




 Canva


  Canva  , 



           .





 Canva  


Canva   freemium.    ,     ,  .  Canva    :



1. CanvaPro

Canva Pro  -,    6,50. ,   .  Pro :

75+    , ,  ;

420000+    ;

     ;

   Background Remover;

      ;

100  ;

     7.



2. Canva Enterprise

Canva Enterprise    ,   ,    .   20,50. .  Enterprise :

     ,    -;

   , , ,      ;

    Canva;

       ;

      ,      ;

 ;

  (SSO);

   .

      Enterprise,       .



3. Canva Print

Canva       .           . Canva      ,    .



4.  

    ,    -.    Canva     .      ,  .   ,     . Ѡ  Canva  35% . ,    Pro,   50% (    ).



5.  

 Canva    ,        ,   ,   Canva. - ,    5.









 - Canva


- Canva   :



[1]   Canva



    :

   ;

B2B.  ;

B2B.    .



[2]    Canva



   :

      Canva;

    ;

   ;

   ;

  ;

    .



[3]   Canva



  Canva :

;

 ;

 Canva (  ,     );

API;

 ;

 .



[4]   Canva



  Canva :

;

 ;

 ;

 , ;

 .



[5]    Canva



  Canva :

  ;

 ;

   ;

  .



[6]   Canva



  Canva :

   ;

-;

 ,  ;

;

 .



[7]    Canva



    Canva  :

 ;

 ;

 ;

 ;

SEO;

 ;

;

  .



[8]   Canva



  Canva :

 ;

;

;

  -;

;

  .



[9]   Canva



   Canva :

  ;

 ;

;

 ;

 .




 Canva


Lucidpress. Lucidpress   Lucid Software -   , ,  ,  , ,  .   ,   ;

Venngage. Venngage  -   ,    ,  ,  ;

Fotor. Fotor  2012    ,     Android, iOS, Windows macOS;

Prezi.  Prezi,  2009  (),        ;

Adobe InDesign. Adobe InDesign     Creative Cloud,   , , , , , ,   ,          ;

Adobe Lightroom. Adobe Lightroom     Adobe, Photoshop Lightroom       .     Adobe (, Photoshop)  Lightroom     ,     Android iOS;

GIMP. GIMP   , GIMP   1998       . Ƞ               iOS, Android, Windows macOS.




SWOT-  Canva







   SWOT-  Canva:



(1)   Canva



.  ,         ,       ;

   . Canva        ,       .



(2)   Canva



.   ,         , ,    ;

   .            ,    .



(3)  Canva



 .     ,     Canva;

 .  ,        , Canva   -,       .



(4)  Canva



.        ;

. ,    Creative Cloud Adobe,   InDesign, Photoshop Lightroom   XD, Canva   ,      .







  Zeetings 2018, Pixabay Pexels 2019,  Kaleido.ai Smartmockups 2021, Canva, ,      .




  Cisco


         Cisco 1984.    (  )   .        .   Cisco    ,             .        .



 1986  Cisco      ,        .        . Cisco      ,       .   1987 Cisco      Sequoia Capital,      .



 1988  .  (John P. Morgridge)  Cisco    .     Cisco 5    1 .         .  1990   Cisco .




7.Cisco: - SWOT-



Cisco Systems ( )   ,    ,       .       . - Cisco         .    Cisco  -   .  Cisco     ,   ,        (LAN).  - Cisco ,     ,         ,   .



  Cisco     ,  - Cisco  .      [18 - https://www.macrotrends.net/stocks/charts/CSCO/cisco/free-cash-flow (https://www.macrotrends.net/stocks/charts/CSCO/cisco/free-cash-flow)]. , 2022. Cisco    51,56 .          . Ѡ  Cisco  200.    頖 WebEx, OpenDNS Meraki.




   Cisco


  , Cisco    ,   The Vanguard Group, State Street Corporation BlackRock.     Cisco[19 - https://money.cnn.com/quote/shareholders/shareholders.html?symb=CSCO&subView=institutional (https://money.cnn.com/quote/shareholders/shareholders.html?symb=CSCO&subView=institutional)] The Vanguard Group,   ,    Cisco  ,      .    Cisco      ,  . ,    ,   .      .      .         .      .




 Cisco


  Cisco  , 



  ,       , ,   .





  Cisco


Cisco   ,        . Cisco      ,  :



  .      ,    .   Cisco        .             .    Cisco   ,      .



  . ʠ   ,        .      5G   . Cisco  ,   ࠖ   ,     .    ,   .



   .       ,      .          ,  .  Cisco       ,   .



  .       . ʠ    ,    SecureX,    Zero Trust.



  .       , ,     Cisco.    蠖  Cisco       .



  . Cisco      ,        .        . ,      ,    Cisco    .




 Cisco  


 Cisco  :

 . Cisco     ,   ,    ,  ,         .        50%  Cisco.



   ( ). Cisco      ,     .    Cisco[20 - https://software.cisco.com/ (https://software.cisco.com/)].  Cisco      ,    .      ,    ,      ,       .



  . Cisco   ,   ,  ,    .      .









 - Cisco


     - Cisco:



[1]   Cisco



  Cisco  :

B2B.  .     -,   ,   ;

B2B.   .       ;

B2B.   .        ,      ;

B2B.  .          .



[2]    Cisco



  Cisco  :

  .     ,         ;

   .    ,     ,  ,     ;

   .     ,     ;

  .    ,          .



[3]   Cisco



  Cisco  :

-  Cisco;

 Cisco;

 ;

 ;

   Cisco (TAC Technical Assistance Center).



[4]   Cisco



    :

 ;

   .



[5]    Cisco



 Cisco :

 ;

   (, );

  .



[6]   Cisco



  Cisco  :

 ;

;

  ;

 ;

 .



[7]    Cisco



   Cisco  :

 ;

  ;

  ;

 .



[8]   Cisco



    Cisco :

 ,   Microsoft Intel;

 ;

   .



[9]   Cisco



  Cisco :

 ;

   (R&D);

 ;

  .




 Cisco


  Cisco   :

Juniper Networks. Jupiter Networks   ,     ,   -.      1996       .  Cisco,      .      ,       Cisco;

Huawei.   ,    ,   Huawei,     ,   .   Huawei    Cisco -    Huawei.     Cisco  .     Huawei    ,       ;

Netgear. Netgear     .    ,   ,     . Netgear   Cisco,     .      Netgear  Cisco,    Netgear    ;

Hewlett Packard Enterprise (HPE). Hewlett Packard Enterprise   ,   .  - ,  HPE   ,    .     HPE    Cisco.       .  HPE   . ,  HPE    ,   .       ,   ,   Cisco;

Extreme Networks. Extreme Networks   ,   ,    .    Cisco,   -  .          .

   :

Eltex()   j  ,    , IP-,   .

Qtech()    ,   200  .

Nateks() -  ,      .

()         ,  ,   .

()    ,        -.




SWOT- Cisco







   SWOT-  Cisco:



(1)   Cisco



 . Cisco    .        165.            .  ,       ;

 .  Cisco   ,         ;

  .   Cisco  .        .        ;

 . Cisco         .        .         .



(2)   Cisco



   .   Cisco   ,    ,   ,      ,   ;

    . Cisco        .       ,      - ;

   .  Cisco   ,        .          .   ,         ,   .



(3)  Cisco



   . Cisco       頖  . Cisco     ,      ;

  . ӠCisco     ,    .       ;

   . ӠCisco      ,  ,             .             .



(4)  Cisco



 .   Cisco,     ,          .       ,   ,  Cisco,   .    Cisco       ;

 .   Cisco  ,      Cisco,        ;

  .   ,   Cisco,    .           Cisco;

 .       Cisco , ,  .    ,          . , ,       Huawei   ,  Huawei  .        Cisco  .







,  Cisco    -,            .   ,  -   ,       .   ,  Cisco         ,     .




8.Drizly: - SWOT-



Drizly -            -. - Drizly    .    Drizly   -,    : ,     .    Drizly        .

Drizly    ,    ,   ,  ,  .   ,         ,   ,      .




  Drizly


 Drizly   2012  ,     ,  .           .    2013, Drizly           ,  -,  -.

 2015 Drizly  13    ,       . Ѡ Drizly         ,     .

     Drizly      .  2020 Drizly      ,     ,  ,  .

  2021  ,  Uber  Drizly  1,1 . Drizly    Uber 13 2021,    Uber    .

  Drizly    ,    Uber.     Drizly      .

 , Drizly       Uber.               .




  Drizly


 Drizly     ,    .       Uber  2021 Drizly    Uber. Uber    ,      ,      .    2009    .




 Drizly


 Drizly  , 



 ,       ,   





  Drizly


Drizly       ,   ,     .     ,  Drizly   :

  . Drizly           .     Drizly       .

 . Drizly    -,      .        ,  .

-. Drizly    -,   -  .      ,       .

 .       Drizly.        ,    .       . Drizly   ,  ,     .

 .    Drizly,       ,  , ,   .      : ,   .

 .    ,    ,       . Drizly      ,         .

 . Drizly   - .         ,   ,  ,    .

   .    ,   , Drizly    .           ,    .  ,       ,      .     ,  ,  ,    .

 . Drizly    [21 - https://bevalcinsights.com/how-drizly-helps-stores-optimize-their-alcohol-delivery-operations/ (https://bevalcinsights.com/how-drizly-helps-stores-optimize-their-alcohol-delivery-operations/)]       .       ,     ,     .

 .     Drizly      .     ,   ,        .




 Drizly  


Drizly  :

 -. Drizly      ,     .      Drizly,    -  .        .

 . Drizly      .      ,  ,    .         ,      .

  ( ).   ,  Uber, Drizly        .   ,   ,    ,      .   Drizly       .

 . Drizly   -  -.      Drizly      ,      . Drizly     ,      ,  -,      .

 . Drizly      Drizly Express   ().        ,    ,    .      Drizly.









 - Drizly


   - Drizly,  :



[1]   Drizly



  Drizly  :

  .     ,      ,  ,  2135.         .            .    ,   ,         Drizly;

 .     ,   .          -   ,       . - Drizly                ;

 .     ,             .        Drizly        . Drizly       ,     ;

 .    ,   ,  ,       ,   .  Drizly       ,  ,    .           ,       ;

 .     ,     .      ,  ,   Drizly.        ,        ,    ,  ;

 .        ,       .      ,  , ,   .   Drizly     ,         .       Drizly,         ,      ,   .



[2]    Drizly



  Drizly  :

   . Drizly       ,         .        ,   .          Drizly,     .  Drizly    ,          ;

  . Drizly  ,         .           ,    . Drizly   ,  -,         . Ѡ   Drizly            ,      ,    .

  . Drizly ,       ,       .        .       , Drizly      .      ,        .          ,    .

  . Drizly      ,        .    ,            .   Drizly ,     ,       .             .

  . Drizly    ,     ,  .          ,       .  ,    ,      ,   Drizly      ,     ꠫.

  .       ,  Drizly.     -            . Drizly   ,   -   .       Drizly,          .    ,    ,   .



[3]   Drizly



  Drizly  :

;

 ;

 .



[4]   Drizly



  Drizly :

 ;

  ;

  ;

  .



[5]    Drizly



  Drizly :

 - (1%);

  ;

  ;

 ;

 .



[6]   Drizly



  Drizly :

 ;

       ;

 ;

   ;

 ;

 ;

  ;

  ;

  ;

 .



[7]    Drizly



   Drizly  :

  ;

  ;

 ;

 ;

 ;

  ;

 ;

     ;

 ;

  ;

    .



[8]   Drizly



  Drizly :

  ;

 ;

 ;

 ;

  ;

 ;

     ;

 .



[9]   Drizly



  Drizly :

  ;

  ;

  ;

  ;

  .




 Drizly


 Drizly :

Instacart. Instacart     ,    ,    .  2012,  Instacart        ,     .    Instacart     ,     .      Instacart      .   Drizly,          ;

Saucey.  Saucey   2013      .     -,      . Saucey      , ,   .      ,    .  Saucey              ;

Minibar Delivery.  Minibar Delivery   2014   -,     .     ,  , ,   . Minibar Delivery        .        ,      . Minibar Delivery  Drizly,           .




SWOT- Drizly







   SWOT- Drizly:



(1)   Drizly

   . Drizly          ,       .     Drizly    ,     ;

  . Drizly    -  .       ,     .          ;

  . Drizly      .     , Drizly    ,   .             ,  ;

   . Drizly       - .    ,  ,   .    Drizly      .



(2)   Drizly

 .  Drizly    .          .         Drizly,    ;

   .    Drizly          .        ,   ,       .  Drizly    ,        ;

 .       ,        .  ,   ,    ,      .          ;

  .         . Drizly    ,   ,          .          ;

    . Drizly       ,        .  ,   ,    ,    .       Drizly.



(3)  Drizly

 . ӠDrizly        ,     .        , Drizly          ;

 . Drizly      ,  . ,      ,     ,      .      ,       Drizly    ;

  .      Drizly   .      , Drizly    ,     ,   .       ,     Drizly  .



(4)  Drizly

  . Drizly       .    ,     ,     ,     .         ;

  .  -, Drizly        .            . Drizly         ,    ;

   .          ,    ,     . Drizly      ,      .           .







- Drizly     ,        .          ,    .

     ,    .            ,          .




9.Etsy: - SWOT-



Etsy (https://www.etsy.com/)     ,  ,     . - Etsy   P2P (peer-to-peer) ,    . 15   2     (     ) Etsy     .   Etsy  ,     ࠖ   .

   Π , Etsy      .     ,  ,      . Etsy  ,     ,   .

Etsy        , , ,       .   2005,    2015  IPO.

   Etsy,        ,     ,    .   Amazon  eBay,  ,  , ,       ,      .




 Etsy


 Etsy  2005,   ,   ,   ࠖ    ꠖ  ,        .     -    ,       Etsy.        ,   ,    .

Ƞ,   , Etsy   450000,      26 .  , 2007    3   .         ,      ,  ,  ,    Yahoo,       Etsy    .  2011        .

 2012 Etsy  40        .    2013,  Etsy      ,    .      , ,  ,         Etsy,    .     ,       (   Pandora),        , Etsy    .

    Etsy    . 2015 Etsy  IPO  $237.    Etsy   80       .




 Etsy


Etsy   Etsy Inc.,         .   2017 Etsy      -     .             .




Etsy


 Etsy:



   





 Etsy  


   Etsy  :

  . Etsy    0,20  ,    .     .       ,         .    , ,  Etsy    ;

  (3,5%). Etsy     ,   3,5%    ,  .    Etsy,         ;

  (CPC).        .      (CPC);

  .   Etsy    Etsy Standard,    .   - Etsy Plus,   .  蠖 10 ;

Pattern    .             .  Pattern     30.    Etsy    15 ;

Etsy Payments    .       Etsy Payments,      ,    /  ,  , - . Etsy     ,       ,   ;

  (2,5%).    ,  , Etsy    2,5%   .




 Etsy


    :

       .       ,    4;

   ,     ,   .            ;

 -   Etsy,      .      ;

         .     .

 , Etsy    ,         . ,  ,   -   ,    :

,     ,  ;

 ,   ,   20 ;

     ;

      ;

     ;

   ,     ;

   Etsy       (67%  頖 );

ӠEtsy   API,         ;

Etsy   ,          .









 -Etsy


     - Etsy:



[1]  Etsy



- Etsy      ,        ,  .

蠖  ,     ,      .

     ,     .       ,       .



[2]   Etsy



Etsy     :

          (Etsy   );

      ,     .



[3]  Etsy



  Etsy  :

- Etsy;

 ;

 ;

  Etsy;

 ;

  ;

 .



[4]  Etsy



  Etsy   -,    .  ,      ,    ,    ,       .  :

 ;

 ;

  ;

      .



[5]   Etsy



  ;

  (3,5%);

   (CPC);

  ;

Pattern    ;

Etsy Payments    ;

   (2,5%).



[6]  Etsy



  Etsy  ,       ,     .

 ;

;

   ;

    ().



[7]   Etsy



  ,   Etsy   :

  ;

    ;

    ;

  ,      .



[8]  Etsy



  Etsy:

 ;

  ;

  .



[9]  Etsy



  Etsy :

  ;

 ;

 ;

 ;

  ;

   .




Etsy


 Etsy :

ArtFire. ArtFire    ,    ,  . Ӡ        - ;

Amazon Handmade.  Amazon  ,      ,      ,     ;

Big Cartel. Big Cartel   ,        .    ,    ;

eCRATER. eCRATER     ,  ,      .     -;

iCraftGifts. iCraftGifts        ,    .      ,  ,      ;

IndieMade. IndieMade    , -,   ,      ;

Misi. Misi         ,   ,      ;

Shopify. Shopify    - (     ),   ,  -  ;

Society6. Society6      ,       ;

Volusion. Volusion  Shopify,       -,    ,    ,  ;

Zibbet. Zibbet      55000    ,      .       .




SWOT- Etsy







   swot-  Etsy:



(1)  Etsy



 .      ,     .  ,     ,     ;

 . ,   ,     Etsy,     .  -    ,     ;

 . ӠEtsy     ,      ,     ;

 .       Etsy.  ,     .      ,     ;

 .   Etsy ,     ,    ,      ;

 . Etsy ,   ,       ;

 . Etsy       ,       ,   ;

  .     ,       ,   ,       ;

.   젖            Etsy.



(2)  Etsy



.  Etsy    ,    ,    .     ,    ;

.     ,       .  ,      ;

  .  Etsy   - ,      ,   ,     .



(3) Etsy



 . Etsy      ;

.       Etsy,    .       ;

     ().       ,  ,    Etsy    ;

. Etsy       ,       ,     .



(4) Etsy



 .     Etsy,       ,    -  ;

 .  Etsy   ,       ,      ,  ;

.  Etsy    ,       ;

-.    ,           ,      .







 - Etsy,   ,        ,       .    ,   ,       .

   Etsy  [22 - https://www.etsy.com/about?ref=ftr (https://www.etsy.com/about?ref=ftr)],   ,  ,       ,    .




10.eBay: - SWOT-



eBay Inc.  ,    - -. - eBay   ,           . eBay  -,     .    1995         ,      190.

  , eBay    ,    ,  .       ,   ,     . eBay    ,      .

       ,      . eBay     -,   Amazon Alibaba,    .  ,  eBay     -,      .




 eBay


 eBay   1995  ,    .      ,         .    ,          .      ,           .

 - eBay   . ʠ1997      ,     .  1998 eBay     .

    eBay   .     ,     , eBay      .        ,   .  , - eBay       ,      .

    eBay  ,       .      , 젖  , eBay     ,     .

  2000-  eBay        .  2002   PayPal,   -,    eBay     .  2005 eBay  Skype,  -  ,         .      eBay          .

 eBay     - . Ѡ  182    ,  .  ,        -,   -         .




 eBay


eBay   ,        ⠖ 49,23%.     The Vanguard Group, Inc.  10,77%,   BlackRock Fund Advisors 5%.    11,33%  eBay,   蠖  39,83%.




eBay


 eBay  , 



  -,        ,     .





 eBay  


 eBay    ,         .  ,       .  , eBay    ,     .     eBay     .

  ,  eBay   :

    .  eBay  ,       .               . ,         10%,        (   )      6%.        eBay.      ,  eBay      ;

 eBay Plus. eBay Plus    ,      ;

    eBay. eBay   ,        .        .  :      ;    ;   email-;         .

  . eBay    ,   StubHub. StubHub  -   ,       ,    .     StubHub,     .      PayPal (30 2014 eBay    PayPal    ).









 -eBay


- eBay     :



[1]  eBay



  eBay  :

.     ,    eBay    ;

.     ,    eBay    ;

.  ,    eBay         .      ,       ,       eBay.



[2]   eBay



  eBay :

 頖         ,   . eBay    ,      ,       ;

 ⠖            . eBay    ,     ,       ;

 頖        ,    eBay   . eBay     ,         .



[3]  eBay



 eBay  :

-   eBay;

   ;

  ;

  ;

  ;

   ;

 ;

-, , TV   .



[4]  eBay



  eBay  :

  ;

  ;

 ;

  ( );

 ;

  ;

  .



[5]   eBay



 eBay :

  ;

   ( );

 ;

 eBay Plus;

 ;

  .



[6]  eBay



  eBay  :

   ;

     ;

    ;

 ,     ,   

       ;

     ;

 , ,   .

 ;

 ;

 ;

  .



[7]   eBay



   eBay  :

   (   );

  ;

  ;

 ;

    ;

     ;

  ;

 .



[8]  eBay



  eBay :

 ;

  ;

  ;

 ,   StubHub;

     ;

;

.



[9]  eBay



  eBay :

 ;

 ;

  ;

  ;

  ;

,     eBay;

     ;

   ;

 .




eBay


Amazon. Amazon    ,        ,  -    .  Amazon     ,     .     ,  Amazon Prime,        , Amazon Marketplace,         Amazon.

Alibaba. Alibaba   ,   ,       ,    ,      .  Alibaba         ,     . Alibaba     - Taobao    Alibaba.com.

Walmart. Walmart    ,    ,  -. - Walmart      ,   ,     .   Walmart       ,      .

Etsy. Etsy  ,        .       ,   ,     .  ,  Etsy      ,    -,    ,     .

Wish. Wish     ,      .  Wish     ,            . Wish    ,    ,     .

Rakuten. Rakuten  ,   ,   -   ,     .  Rakuten     ,         .




SWOT-eBay







   swot-  eBay:



(1)  eBay



   . eBay     ,     ,       eBay     ;

 .  eBay     ,      ,     ,   ;

    .    eBay  ,      ;

  .  eBay   ,     ,   ,        ;

 . eBay            ,       ;

 . eBay    ,     ,           .



(2)  eBay



 . eBay      -   ,          ;

  .   ,  eBay,   ,  ,       eBay.         eBay;

   .   eBay    ,        .  ,  eBay              ;

,   .   eBay    ,           ;

   . eBay    ,   StubHub, PayPol,         .



(3) eBay



  . eBay     ,     ,      . , eBay        ,    ,      ,     ;

     . eBay    ,     ,    . , eBay    ,        ,    ,       ;

       . eBay        ,          . , eBay    ,     -,   ,     ;

    . eBay          . ,     -    ,     ,     ,   StubHub,    .



(4) eBay



 . eBay      -   ,         .        ,   , ,     ,     eBay;

  .     ,    .      -,  eBay,        ,      eBay;

 .       ,     eBay.          ,         eBay,      ;

 .  eBay         .  eBay      ,          ,    , , ,     ;

 .    , eBay                .           .







eBay   -,       . -      ,   ,        . eBay   ,      ,     . Ӡ    ,       ,        .




11.Facebook: - SWOT- (Meta)



 , Fecebook, Meta, Instagram       . - 蠖   .       ,  MySpaceOrkut,    ,  ,       - Facebook[23 -  , Fecebook    ].   15        3.   ,     .

    Instagram[24 -  , Instagram    ]WhatsApp,  , Facebook, ,         .  ,         .




,  


 ,    ,       .   ,   ,      堖 , , ,  ,   : .   컠     .    , WhatsApp, Oculus(  ), Moves(   ) .




  


  2003,   ,  ,     .    -,      ,   Facemash,          .           ,       .    ,        . ʠ 2004     ,    ,  MasterCard,    .

 2005      the,    Facebook[25 -  , Fecebook (Fecebook Inc., Meta Inc.)    ],        .        .

 2006       13.  2008   MySpace,      ,   IPO  16. ,      102,4. .




  


        .  Instagram[26 -  , Instagram    ]WhatsApp,    ,     . ,  2021Facebook Inc.   Meta Inc.,        .




 


   , 



     .





   


     ,    ,       ,     . , ,         .     ,       .

   ,        .   3. ,    ,    /     25-30- ,    , , .

    9799%  .   3%  ,   ,  ,      ,   ,   ,  , ,   Oculus.









 -


,    -:



[1]  



 :

.          !   ,                 .    , ,     .     ,       ,  ;

 .  ,   .      ,    .        , ,   ,     .  ,      ,      ,         .   ,  ,      ,       ,       ;

.     ,   ,     .



[2]   



      ,       -.    :

 .       , , ,      .     ,        .      .     ,      ,  ,        ;

 .    ,    .     ,         .    ,       ,  ,      蠖  ,    ,     -     ;

 .            ,   .  ,       .



[3]  



  :

  ,     



 .



[4]  



 :

 頖  ;

 頖     .



[5]   



  :

  ( );

  (CPM CPV).



[6]  



 :

,    ;

,  ,  ;

.



[7]   



  :

   (..    );

 ,           24/7;

  ;

   ;

   ;

.



[8]  



 :

 ;

    ,  ;

  ;

 ,       ;

 .



[9]  



  :

    ;

, , ;

     ;

 ;

   .







Snap. Snap Inc.     ,  2011, 280.   .      16,     ;

LinkedIn[27 - LinkedIn      ].      2003.       ,   .   ,   -    600.  ;

Twitter (X). Twitter ( 堖 X)   ,  2006.  180.     ,  ;

YouTube. YouTube    ,   ,   .    2005  2.  ,       ;

Pinterest. Pinterest         .     2009,     480.  ;

TikTok. TikTok     ,         .  2012,           .




SWOT- 







  SWOT-.



(1)  



 .        .    13 ,    35. .;

   .          : WhatsApp, Instagram[28 -  , Instagram    ], Messenger, Oculus, Workplace, Portal Calibra ..;

 .    ,  -     ,   3. . ,      WhatsApp, MessengerInstagram,   ;

  .  30%       ,      ;

 .       ,      ;

  .      .     ,   ;

.         ,    20%   ;

 .      ,   3.     .   97% 99%    .



(2)  



   .        -      ;

  .       (    ), ,    ,      ,      ;

 .     -     .



(3) 



   .        ,       .        ,   ;

  .         ,    , ,  ..;

 . Ѡ        ,    .



(4) 



.    ,       ,   ;

  . Ѡ     ,    - , ,   ,  ,   ..;

  .         ,     ⠫dark net;

 (DST digital service tax).        .       ,       ;

 .  ,  ,  /        ,     .







   ,    . Ƞ  ,        ,   ,  , ,      .




12.Figma: - SWOT-



- Figma       ,         .       ,   UI ( ) UX ( ). Freemium-Figma :          .

Figma      ,         2016.    ,   2021    10 .

Figma      Figjam. Figjam    ,     ,  ,    .  -  2022. ,          Figma      .




  Figma


Figma   -   ,  2012  .    ,    ,  ,     . Figma,   ࠖ ,   ,          .

 2013Figma   -,       .               ,      ,  Adobe PhotoshopSketch.   Figma  ,      .

 2016      Mac Windows,      .  2019Figma   Community,   Figma   ,  .   Figma       .

Figma      ,    4   .    200    10 ,        .   ,  , Figma      .




  Figma


 2022Adobe20 .        2023. Forbes,       10% Figma.  ,     -   Adobe.

  Figma Index Ventures, Greylock Partners Kleiner Perkins.  Crunchbase,     $132,9    .

 ,    Adobe, Figma         .  ,    -        ,    .




 Figma


Figma



    .


  ,   ,      ,      . Figma  ,     ,          .

        ,      ,     .




  Figma


Figma,       -,   .  Figma  ,       .         -,         .

Figma    ,           .  Figma  ,     ,        .      ,      ,   .

-Figma Freemium,         .     ,     . Figma     FigJam.    ,     ,  ,    ,     .




 Figma  


     .  Figma ,    .  ,  ,          ,   .

 ,     ,   :  蠫,    ,   ,    .    12       ,     ,    ,     .

   45  ,   ,    ,    ,  -,   . .

 , Figma 30-        ,     ,    .

  蠖 FigJam.      Figma         FigJam. -Figjam   2021 ,  ,    Figma   -.

   . Figma     ,   ,     Figma.









 - Figma


-Figma    -.



[1]   Figma



 Figma:

;

.



[2]   Figma



 Figma    :

     ,      ;

         ;

  ,      ,   .

 ,      .




  .


   .

   ,     (https://www.litres.ru/pages/biblio_book/?art=70846534)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


https://www.airbnb.com/host/homes (https://www.airbnb.com/host/homes)




2


https://news.airbnb.com/airbnb-2019-business-update/ (https://news.airbnb.com/airbnb-2019-business-update/)




3


https://www.bbc.com/news/technology-48536319 (https://www.bbc.com/news/technology-48536319)




4


https://www.repricerexpress.com/amazon-statistics/ (https://www.repricerexpress.com/amazon-statistics/)




5


 Facebook Meta    .




6


https://www.theverge.com/2020/1/30/21115823/amazon-q4-19-earnings-prime-membership-fresh-one-day-shipping (https://www.theverge.com/2020/1/30/21115823/amazon-q4-19-earnings-prime-membership-fresh-one-day-shipping)




7


https://www.amazon.com/Kindle-Store/b?ie=UTF8&node=133140011&nocache=1588370161844 (https://www.amazon.com/Kindle-Store/b?ie=UTF8&node=133140011&nocache=1588370161844)




8


https://www.statista.com/statistics/897773/amazon-patents-usa-registered/ (https://www.statista.com/statistics/897773/amazon-patents-usa-registered/)




9


https://aws.amazon.com/what-is-aws/?nc1=h_ls (https://aws.amazon.com/what-is-aws/?nc1=h_ls)




10


https://www.repricerexpress.com/amazon-statistics/ (https://www.repricerexpress.com/amazon-statistics/)




11


https://interbrand.com/best-global-brands/amazon/ (https://interbrand.com/best-global-brands/amazon/)




12


https://www.vox.com/2018/8/30/17797786/amazon-warehouse-conditions-bernie-sanders (https://www.vox.com/2018/8/30/17797786/amazon-warehouse-conditions-bernie-sanders)




13


https://www.feedough.com/the-history-of-apple/ (https://www.feedough.com/the-history-of-apple/)




14


https://www.thoughtco.com/the-history-of-apple-computers-1991454 (https://www.thoughtco.com/the-history-of-apple-computers-1991454)




15


https://guides.loc.gov/this-month-in-business-history/april/apple-computers-founded (https://guides.loc.gov/this-month-in-business-history/april/apple-computers-founded)




16


https://bstrategyhub.com/apple-mission-statement-vision-core-values/ (https://bstrategyhub.com/apple-mission-statement-vision-core-values/)




17


https://www.bloomberg.com/news/articles/2022-03-24/apple-is-working-on-a-hardware-subscription-service-for-iphones (https://www.bloomberg.com/news/articles/2022-03-24/apple-is-working-on-a-hardware-subscription-service-for-iphones)




18


https://www.macrotrends.net/stocks/charts/CSCO/cisco/free-cash-flow (https://www.macrotrends.net/stocks/charts/CSCO/cisco/free-cash-flow)




19


https://money.cnn.com/quote/shareholders/shareholders.html?symb=CSCO&subView=institutional (https://money.cnn.com/quote/shareholders/shareholders.html?symb=CSCO&subView=institutional)




20


https://software.cisco.com/ (https://software.cisco.com/)




21


https://bevalcinsights.com/how-drizly-helps-stores-optimize-their-alcohol-delivery-operations/ (https://bevalcinsights.com/how-drizly-helps-stores-optimize-their-alcohol-delivery-operations/)




22


https://www.etsy.com/about?ref=ftr (https://www.etsy.com/about?ref=ftr)




23


 , Fecebook    




24


 , Instagram    




25


 , Fecebook (Fecebook Inc., Meta Inc.)    




26


 , Instagram    




27


LinkedIn      




28


 , Instagram    


