Contents

BLOGGING

Owen Jones

Table of Contents

SEO Tips for Blogs

Effective Ways To Start Blogging

Blogging as an Art Form

Increase Sales by Blogging

A Hobby That Provides Income

Online Web Hosting - The Underestimated Quality

Web Hosting vs The Rest

Tips for Online Success

Internet Business Opportunities

Dedicated Servers

What Is Article Marketing?

What Is Viral Marketing?

How to Use Blogger

Funnels and Coin-Sorters

Blogging for Pleasure and Fun

Using PLR to Kick-start Your Blog

Videoblogging: An Introduction

How to Make a Decent Return on Blogging

BLOGGING

The modern method of mass communication!

by

Owen Jones

Published by Megan Publishing Services

https://meganthemisconception.com

Copyright Owen Jones 2022 ©

Hello and thank you for buying this ebook simply called ‘Blogging’.

Blogging is the modern cheapest method of mass communication available to everyone everywhere in the world… no matter which language you speak. There are many platforms that allow people to blog for a very low price or even free, or you can establish your own platform in the form of a website, and once you start, you can write about almost anything you like. The aim of this manual is to show you how to get started on the road to becoming a blogger, and even make some pin money from it on the way..

In fact, I hope that you will find the information in this manual helpful, useful and profitable. It relates to various aspects of blogging and related subjects and has been organized into 18 chapters of about 500-600 words each.

These articles will be of interest to those who like to write a diary and blog, or would like to, plus webmasters who need content for their online publications.

So, as an added bonus, I am granting you permission to use the content on your own website or in your own blogs and newsletter, although it is better if you rewrite them in your own words first.

You may also split the book up and resell the articles. In fact, the only right that you do not have is to resell or give away the book as it was delivered to you.

If you have any feedback, please leave it with the company you bought this book from.

Thanks again for purchasing this ebook,

Regards,

Owen Jones

SEO Tips for Blogs

Blogs, which were originally called web logs, were developed for web masters to document the changes that they made to web sites. However, blogs have evolved into entities, specialized web sites, in their own right. Blogs can be used as an on line diary or even be used for SEO (search engine optimization) reasons to bolster the popularity of a web site.

Blogs can either be written by only its owner, or its members might also be allowed to post entries as well. These external blog posts can be posted automatically as they arrive at the blog, or they can be kept to be scrutinised by an administrator first before being posted. Blogs are popular with search engines because they tend to be current or dynamic, that is, they are updated frequently, whereas web sites frequently lay unchanged for months. In other words they are ‘static’.

However, there are a couple of methods that you can use to give your website a helping hand to rise in the search engines’ rankings – that is, to optimize it for search engines. Let’s take a look at some of these SEO (Search Engine Optimisation) tips below:

A blog ought to be themed. That is, it should focus on a target audience, a niche, and not wander off that issue. You want to build up a focused readership of people who are interested in one small issue, like flying petrol-powered model aircraft. You need to optimise your blog in this way.

A themed blog will have a high concentration of keywords that the search engines deem to be related to your theme or, that is, they are ‘on-topic’. This will help your site increase in the rankings - it is an organic, that is, not forced, form of SEO.

In common with web site SEO, the site should have a name that reflects what it is about. Resist the temptation to call a blog on cooking cakes after yourself or ‘fat and fruity’ or something silly like that. A blog on cooking cakes should have the words ‘cooking cakes’ in the title and URL.

In order to do this properly, you will need to pay for the blog’s domain name and host it yourself. If you go the cheap option and use a free blogging site like Google’s Blogger, decide on your blog’s name carefully and endeavour to have it categorised exactly.

The titles of your blog posts should also be chosen carefully to reflect the content of that article because each piece will almost certainly become a page in the blog, so its title becomes part of its URL

Make certain that your blog pings (that is ‘tells’) the blog registers after each post. This builds links back to your blog and search engines rank blogs and web sites by the number of links pointing back to it.

Acquiring these links or backlinks should become your main priority, after posting an article a week (or more often). Acquiring backlinks is a massive issue all on its own, but a simple way is to make a signature file (sigfile) with a link to your blog.

Add this sigfile to the foot of every email you send out. It is a good practise to join forums and blogs which are on the same subject as your blog. Then post to those places and be certain that your sigfile is added to each post.

You should also add such a sigfile to your social media posts and guest blogging posts. There are no better blogging tips than these.

Honest :-)

Effective Ways To Start Blogging

Everybody has something to say and most people are passionate about something that they want to talk on. Some want to take this desire to talk a few stages further - they want to tell the world about it. That was impossible less that thirty years ago, unless you managed to get on TV or were syndicated in the world’s press. Now, almost anyone can do it by starting a blog.

The Internet makes it possible for everybody to have their say. The young and the old, the rich and the poor can write about whatever they like on the Internet. You can use a web site as your soap box or you could use a specialized web site called a blog. If you cannot host the blog yourself for any reason, you could start a blog at one of the many web sites that offer free blogs.

The word ‘blog’ is short for ‘web log’ and adding content to your blog is known as blogging. Blogs have become a very effective way of spreading one’s point of view. The latest kind of blogging is micro-blogging, which is the generic description for Twitter and other social media.

Blogging has been used successfully by peoples of countries where the provision of human rights is not a government priority. Only recently, dissidents in Iran, Iraq and Myanmar have kept the world up-to-date about repression in their countries through writing blog posts. The blogs were often reprinted in the world press and reported on the International news.

If you would like to blog for free, search the Internet for ‘free blogs’ and take a look around. There are dozens of free blog sites out there and they all offer different functions. Blogger by Google is one of the better ones, but there really are many different types of free blogs.

One thought is whether you would like your blog domain to be open or closed. That is, do you want anyone to be able to read it or do you want just a closed user group (CUG), which could be your friends, your family or your colleagues?

It should not take longer that thirty minutes to set up your blog. Some providers like to approve new blogs, but others do not. You could be blogging within the hour, so write an article welcoming visitors to your blog and post it to the website. Make it ‘sticky’ if you can, so that it is always the first post that people read when they arrive at your site.

Make your posts informative and try to keep them newsworthy. The content ought neither to be so short that it is not worth coming to read it nor so long that it is boring. It is interesting that even in 2010, the generally accepted wisdom on this was that an article should be 1,000-1,200 words in length. By 2015, this had dropped to 400-500 words and now people are suggesting that 300 words is about right for the average reader. This is little more than a Tweet! Has the average attention span dropped by so much so quickly? You will need to test the water and judge for yourself, but I personally still go for 500 words, but am happy with 450.

You will need to promote your blog’s domain name or no-one will know that it is there. Do this by posting your pieces (with your blog address attached) to a few article directories. It is free and will give your blog a real increase in circulation. You can stop doing this when your blog is self-sustaining.

Permit all visitors to make comments on the blog by email, because it encourages them to come back, but check frequently for spam comments and delete them because a blog full of spam looks neglected.

Blogging as an Art Form

If writing is an art form, then blogging can be seen as an art form too. Writing blog posts is no less an art form than ordinary writing merely because it is more popularist and does not require paper. Bloggers write on all sorts of things, in fact they write on every subject under the sun. People write blog posts about their daily lives, their jobs, their hobbies and their concerns.

Blogging began life in the mid Nineties for webmasters to keep a record of their involvement with their computers, which is where the term comes from: ‘web log’. Web log became weblog and then it was contracted to blog. Web logs soon became a popular way of recording and publishing other daily events on line, much like a diary.

Blogs can be posted to a URL like a website is, or they can be posted to a free bloggers’ website. There are lots of these free blogs, but one of the most well-known is Google’s ‘Blogger’. There are some blog-providers that specialise in picture blogs or video blogs rather than the more general text-based blogs that also allow pictures.

In spite of being free of charge, Blogger offers a fully adaptable blog which can hold adverts like Google Ads and Amazon, so that the blogger can offer related items for sale and make a little commission at the same time.

If personal blogs are used to talk about daily life either to just your friends or and other people, business blogs can be used as rolling adverts for a firm’s products. The manager of the company’s blog can compose content about innovations, new products, jobs available and special offers. The company’s blog can be used as a private press release machine which can reach a worldwide audience.

If you want to make a website for personal or business use, you will have to know something about blogging, so here are a couple of pointers:

Just start writing, like you would write in a journal. Be creative, however, the first thing to do is delineate what your blog is going to be about. If it is a business blog then that is easy, but a personal blog ought to have a target audience. It ought to appeal to a niche group. Strive to keep the niche group fairly tight, blogs that waffle on colossal sprawling subjects are not as popular.

For instance, stamp collecting is too wide a topic. Collecting British stamps is better, but British commemorative stamps of the 20th Century is even better. Include some images to keep the blog looking bright and colourful. This is easily achieved since most contemporary printers have a provision to scan images and send them to your computer. You can also use your mobile phone to take pictures and send them to your blog directly, where you can edit them and place them in the blog exactly where you want them. This is usually done using a ‘secret’ email address, which you can of course share with your collaborators.

In the blogosphere, information is the name of the game. Most people surf to acquire information. They surf to get the solutions to concerns that they are experiencing; in order to help with their hobbies or simply for general information. Therefore, you should make your blog a bearer of functional information.

You can make your blog interactive by allowing your readers to leave observations called comments. Some software allows fairly lengthy comments so that people can leave their opinions in full. This interactivity will encourage readers to come back to follow the discussion.

In fact, most software will actually inform the leaver of a comment that there has been a reply and it will also collect the commentator’s email address so that you can add them to a mailing list as long as you supply them with the facility to opt out of the list if they would like to. If you connect your blog to Twitter and Facebook accounts, you will reach an even wider readership too.

Increase Sales by Blogging

A business blog, in the right hands, is a very powerful Internet advertising tool. It is flexible, it can be used to convey any views you like; it can reach a worldwide audience and it can help you compile a mailing list of surfers who are interested in your business and its products - all for the ‘cost’ of writing a few articles a week or a month.

The problem with any website, and a blog is merely a specialised kind of website, is promoting it. It ought not become a difficulty for any business to come up with articles and information related to the business and its products. We will come back to marketing your business blog to improve your sales later in this article.

As the number of visitors reading your blog increases, you will have to be aware of what form of information you give them. It is better to be more than less open. You should use your blog to create customer loyalty and this is most easily done if visitors think that they can trust you. You should be honest to gain peoples’ trust.

Ask for feedback on your products and your service. This is a great free way of learning your shortcomings, otherwise you would have to commission a survey. Ask your readers to leave comments and delegate someone to read and reply to every comment.

Business blogs increase sales. Internet marketing really does work, but you have to plug into this revolutionary small business marketing technique! When you are blogging for business, you need to create