Our real story: Web3 Media Startup From Scratch
A step-by-step guide to creating your own agency and earning your first million dollars
Viacheslav Nosko
Maxim Burkov

© Viacheslav Nosko, 2023

© Maxim Burkov, 2023

ISBN 978-5-0060-1722-1

Created with Ridero smart publishing system

Introduction

«Innovation distinguishes between a leader and a follower.»

– Steve Jobs

The world of media is ever-evolving, and with the rise of Web3 technologies, we are witnessing a paradigm shift in the way content is created, distributed, and consumed. The Web3 Media Startup Playbook is a comprehensive guide that will provide you with the necessary tools, strategies, and insights to build a thriving agency in this new era of decentralized media.

As Steve Jobs once said, innovation is what sets leaders apart from followers. To succeed in the Web3 media landscape, you must be willing to embrace change, adapt to new technologies, and constantly push the boundaries of what’s possible.

In this book, we will share our journey of starting a Web3 media agency in 2016, when we began creating YouTube videos about various blockchain projects, such as Ethereum and others building their products on top of Ethereum’s blockchain like MakerDAO. We will provide you with real-life examples, lessons learned, and actionable advice to help you navigate the challenges and opportunities of the Web3 media landscape.

Chapter 1: Understanding Web3 Media and Its Potential

In this chapter, we will dive into the fundamentals of Web3 media and explore the potential it holds for revolutionizing the media industry. We will discuss the key concepts and technologies that underpin Web3 media, such as blockchain, decentralized applications (dApps), and tokenization. We will also examine the current state of the Web3 media landscape and identify the emerging trends and opportunities that startups can capitalize on.

Chapter 2: Building Your Web3 Media Startup Team

A successful Web3 media startup requires a diverse and talented team with expertise in various areas, such as content creation, blockchain development, marketing, and more. In this chapter, we will discuss the essential roles and skill sets needed for a Web3 media agency and provide guidance on how to assemble the perfect team to bring your vision to life.

Chapter 3: Developing Your Web3 Media Strategy

With a solid understanding of Web3 media and a talented team in place, it’s time to develop a winning strategy for your startup. In this chapter, we will walk you through the process of crafting a unique value proposition, identifying your target audience, and creating a content plan that resonates with your audience and drives engagement.

Chapter 4: Leveraging Web3 Technologies

for Content Creation and Distribution

In this chapter, we will delve into the various Web3 technologies that can be used to create and distribute content in a decentralized manner. We will discuss how to leverage blockchain, dApps, and tokenization to create innovative content formats, enable new monetization models, and foster a more equitable and transparent media ecosystem.

Chapter 5: Marketing and Growth Hacking Your Web3

Media Startup

To ensure the success of your Web3 media agency, you must effectively market your content and services to your target audience. In this chapter, we will share our tried-and-tested marketing tactics and growth hacking strategies to help you build a loyal following, drive traffic to your content, and ultimately grow your startup.

Chapter 6: Navigating the Regulatory

and Legal Landscape

As with any business, navigating the regulatory and legal landscape is a crucial aspect of building a successful Web3 media startup. In this chapter, we will provide an overview of the key regulations and legal considerations that you need to be aware of as you build and scale your agency.

Chapter 7: Lessons Learned and Future Outlook

In this chapter, we will reflect on our journey of building a Web3 media startup and share the key lessons we’ve learned along the way. We will also discuss the future outlook for the Web3 media landscape and provide our predictions for how it will continue to evolve and shape the media industry in the years to come.

Chapter 8: Some practical cases from WEB 3 media

In this chapter, we will write some interesting success story in web 3 media space

Step-by-step plan for starting Web3 Media Startup in 2023

10 steps to achieve WEB3 media success

Conclusion

The Web3 Media Startup Playbook is your ultimate guide to building a thriving agency in the rapidly evolving world of decentralized media. By following the strategies, insights, and real-life examples shared in this book, you will be well-equipped to navigate the challenges and seize the opportunities that the Web3 media landscape has to offer. So, are you ready to become a leader in the Web3 media revolution?

Chapter 1. Understanding Web3 Media and Its Potential

Web3 media is revolutionizing the way we consume and interact with content online. By leveraging technologies like blockchain, decentralized applications (dApps), and tokenization, Web3 media platforms are creating new opportunities for content creators, consumers, and startups alike.

Blockchain technology provides a decentralized and transparent infrastructure for content distribution, ensuring that creators are fairly compensated for their work. Decentralized applications (dApps) are built on top of blockchain networks, enabling users to interact with content in a secure and trustless manner. Tokenization, on the other hand, allows for the creation of digital assets that can be used to incentivize user engagement, reward content creators, and enable new business models.

The Web3 media landscape is rapidly evolving, with several platforms gaining significant traction. For instance, our company has amassed over 300,000 subscribers across various social media platforms and generated more than 50 million views for our Web3, blockchain, AMA, and interview content.

Some notable examples of Web3 media platforms include:

1. Audius: A decentralized music streaming platform built on the Ethereum blockchain, Audius aims to empower artists by allowing them to retain control over their work and receive fair compensation. With over 6 million monthly active users, Audius is a prime example of the potential for Web3 media platforms to disrupt traditional industries.

2. Mirror: A decentralized publishing platform, Mirror allows writers to create, own, and monetize their content using blockchain technology. Writers can tokenize their work, enabling them to raise funds, share profits with their audience, and create a community around their content.

3. Decentraland: As a virtual reality platform built on the Ethereum blockchain, Decentraland enables users to create, explore, and monetize content within a decentralized metaverse. Content creators can design and sell virtual goods, experiences, and digital real estate, opening up new opportunities for monetization and user engagement.

4. Theta Network: A decentralized video streaming platform, Theta Network aims to improve video delivery and reduce costs by utilizing a peer-to-peer network. Users can earn tokens by sharing their bandwidth, creating a more efficient and cost-effective system for content delivery.

As the Web3 media landscape continues to grow and evolve, startups have numerous opportunities to capitalize on emerging trends. Some potential areas of focus include:

1. NFTs and digital art: Non-fungible tokens (NFTs) have gained significant attention in recent years, with digital artists and collectors driving the market. Startups can explore new platforms and tools for creating, trading, and showcasing NFTs and digital art.

2. Decentralized social media: As concerns around privacy and data ownership grow, there is a growing demand for decentralized social media platforms that prioritize user control and privacy. Startups can develop innovative solutions that challenge the dominance of traditional social media giants.

3. Content monetization and creator economy: Web3 media platforms enable new business models and revenue streams for content creators. Startups can explore solutions that empower creators to monetize their work, engage with their audience, and build sustainable careers.

4. Gaming and metaverse: The intersection of gaming, virtual reality, and blockchain technology is creating new opportunities for startups to develop immersive experiences and virtual worlds that leverage the benefits of Web3 media.

In conclusion, the Web3 media landscape is ripe with opportunities for startups to innovate and disrupt traditional industries. By leveraging blockchain, dApps, and tokenization, companies can create platforms and solutions that empower content creators, engage users, and redefine the way we interact with digital media.

Links:

Web3 media agency – https://pro-blockchain.com/ru/

YouTube chanel –  https://www.youtube.com/@PROBLOCKCHAIN/videos

Ethereum – https://ethereum.org/ru/

Maker DAO – https://makerdao.com/ru/

Chapter 2. Building Your Web3 Media Startup Team

In the initial stages of your Web3 media startup, it’s perfectly fine to start with just two people, especially if you’re focusing on creating YouTube videos. By dividing the responsibilities between the two of you, you can effectively manage content creation, editing, and promotion.

As your startup begins to generate revenue from projects such as creating intros or hosting AMA videos, you can then consider hiring a designer and manager to join your team. This will help you expand your services, improve the quality of your content, and streamline your operations.

Remember to maintain open communication and a strong working relationship with your co-founder, as this will be crucial to your startup’s success during these early stages. As your team grows, continue to prioritize diversity, talent, and passion to ensure the ongoing success of your Web3 media startup.

2.1 Identifying Key Roles and Skill Sets

To build a strong Web3 media startup team, it’s crucial to identify the key roles and skill sets required for your project. Here are some of the essential positions you should consider:

1. Content Creators: Writers, designers, video producers, and other creative professionals who can produce engaging and high-quality content for your platform.

2. Blockchain Developers: Skilled developers with experience in blockchain technology, smart contracts, and decentralized applications (dApps) are essential for building the technical foundation of your Web3 media startup.

3. Marketing and Community Managers: These team members will be responsible for promoting your platform, engaging with users, and growing your online community.

4. Business Development and Sales: Professionals with experience in partnership building, sales, and revenue generation will help expand your network and monetize your platform.

5. Legal and Compliance Experts: Navigating the complex world of blockchain and digital media requires expert guidance on legal and regulatory matters.

2.2 Sourcing Talent

Once you have identified the key roles for your Web3 media startup, the next step is to find the right people to fill those positions. Here are some strategies for sourcing talent:

1. Leverage your network: Reach out to your professional and personal contacts for recommendations and referrals. Attend industry events, conferences, and meetups to connect with potential team members.

2. Use online platforms: Job boards, social media, and professional networking sites like LinkedIn can be valuable resources for finding talent. Additionally, consider exploring niche platforms and forums dedicated to blockchain and digital media.

3. Engage with the community: Participate in online discussions, forums, and social media groups related to Web3, blockchain, and digital media to identify potential candidates who are passionate about the industry.

4. Collaborate with educational institutions: Partner with universities and coding boot camps to tap into a pool of talented graduates and students interested in blockchain and digital media.

2.3 Building a Balanced Team

When assembling your team, it’s essential to strike a balance between technical expertise, creative talent, and business acumen. Here are some tips for building a well-rounded team:

1. Prioritize diversity: A diverse team with different backgrounds, experiences, and perspectives will foster innovation and help your startup navigate the challenges of the Web3 media landscape.

2. Focus on complementary skills: Ensure that your team members have skills that complement each other, enabling them to collaborate effectively and contribute to the project’s success.

3. Encourage continuous learning: The world of Web3 and digital media is constantly evolving, so it’s essential to foster a culture of continuous learning and professional development within your team.

4. Establish clear communication channels: Efficient communication is vital for a successful team, especially in a fast-paced startup environment. Implement tools and processes that facilitate seamless collaboration and information sharing among team members.

2.4 Nurturing a Strong Company Culture

A strong company culture is crucial for the success of your Web3 media startup. Here are some tips for fostering a positive and collaborative work environment:

1. Share your vision and values: Clearly communicate your company’s mission, vision, and values to your team members, ensuring that everyone is aligned with your goals and objectives.

2. Promote collaboration and teamwork: Encourage team members to collaborate, share ideas, and support each other in achieving project milestones and overcoming challenges.

3. Recognize and reward achievements: Celebrate team successes and individual accomplishments, fostering a sense of pride and ownership in the project.

4. Provide opportunities for growth and development: Offer training, mentorship, and development opportunities to help your team members grow professionally and contribute to the success of your Web3 media startup.

By following these guidelines and assembling a diverse, talented, and passionate team, you’ll be well on your way to building a successful Web3 media startup that can redefine the way we interact with digital media.

Chapter 3. Developing Your Web3 Media Strategy

It’s time to develop a winning strategy for your startup. In this chapter, we will walk you through the process of crafting a unique value proposition, identifying your target audience, and creating a content plan that resonates with your audience and drives engagement. Additionally, we will discuss the importance of generating revenue from the start and building a proactive sales team.

One crucial aspect of a successful startup is generating revenue from the very beginning. Don’t wait for something to happen; instead, focus on creating a monetization strategy that aligns with your business model and adds value to your customers. This could include offering premium features, advertising, or partnerships with other businesses. By having a clear plan to make money, you can ensure your startup’s sustainability and growth.

A proactive sales team is essential for reaching out to potential clients and generating leads. This team should be well-versed in your startup’s value proposition and be able to communicate it effectively to potential clients. To do this, create a series of email templates that can be customized for reaching out to CMOs or CEOs of potential client projects. These emails should be compelling, concise, and clearly explain how your startup can help their business gain more visibility and success in the world of web3.

When reaching out to potential clients, it’s crucial to be proactive and persistent. Follow up on initial emails, engage with them on social media, and attend industry events to network and build relationships. By being proactive and consistently showcasing your startup’s value, you increase the chances of securing new clients and growing your business.

Additionally, an essential aspect of a winning startup strategy is leveraging various channels of content distribution to reach your target audience effectively. This involves utilizing a mix of online and offline platforms to share your engaging content and amplify your brand’s reach. Some popular content distribution channels include:

1. Social media platforms: Share your content on popular social media networks like Facebook, Twitter, LinkedIn, and Instagram¹ to engage with your target audience and drive traffic to your website.

2. Blogging and guest posting: Publish informative and engaging blog posts on your website and contribute guest articles to relevant industry blogs to establish your brand as an authority in your niche.

3. Email marketing: Build an email list of potential clients and send them regular newsletters, updates, and promotional offers to keep them engaged with your brand.

4. Video marketing: Create and share informative and engaging videos on platforms like YouTube and Vimeo to showcase your product or service and attract potential customers.

5. Podcasts and webinars: Share your expertise and insights through podcasts and webinars to engage with your audience and provide value.

6. Influencer marketing: Partner with influencers in your industry to promote your brand and reach a wider audience.

7. Content syndication: Repurpose your content and share it on content syndication platforms like Medium, LinkedIn Pulse, and Reddit to increase your reach and visibility.

8. Offline channels: Utilize traditional marketing channels like print ads, billboards, and events to promote your brand and reach potential clients who may not be active online.

By leveraging these different content distribution channels, you can effectively reach a broader audience, increase brand awareness, and drive more traffic to your website. This, in turn, will help you generate more leads, acquire new clients, and grow your business in the competitive world of web3.

In a real-life example of how our services can drive traffic, generate leads, and grow your business, we partnered with Toonbox Animation Studio to create a captivating animation series on YouTube called «Hamsters vs Bulls.» This 10-episode series showcased our creative and marketing capabilities, as we also developed apromotional website specifically for the series.

The engaging and entertaining content of «Hamsters vs Bulls» attracted a significant audience, which allowed us to offer sponsorship packages within the series. These packages ranged from 1 to 3 BTC per episode, providing an exclusive advertising opportunity for interested businesses. Through this innovative approach, we were able to generate more than 1 million dollars in revenue from the project. In the first episode, we even hid a 1BTC riddle to increase engagement and promote the project further.

This success story demonstrates the potential of our services in the competitive world of web3. By leveraging our expertise in content creation, marketing, and strategic partnerships, we can help your business attract more traffic, generate valuable leads, and ultimately grow in this fast-paced digital landscape.

Following our successful collaboration with Toonbox on the animation series «Hamsters vs Bulls,» we are thrilled to announce our role as general advisorsin the groundbreaking new NFT animation series, "Take My Muffin.» (Take My Muffin is the first 18+ (adult) animated series in the history of the Internet, which is being created entirely with the financial support of the cryptocommunity through the sale of NFT tokens, crypto-partnerships and the sale of crypto-tokens of the series itself. The project was officially launched on April 19, 2021 as evidenced by a historic tweet:

https://twitter.com/tmm_eth/status/1384024369697984513)

This innovative project, created by the talented team at Toonbox, is set to be the first of its kind in the world, further solidifying our position as pioneers in the realm of web3 technology.

«Take My Muffin» will be streamed on the best VOD platforms in the USA and across the globe, ensuring maximum exposure and engagement with audiences worldwide. As advisors, our Pro Blockchain Media Agency will leverage our extensive experience and expertise in the field to help guide the project to new heights, ensuring its success and continued growth in the rapidly evolving world of NFTs and blockchain technology.

This exciting partnership not only showcases our commitment to pushing the boundaries of what’s possible but also serves as a testament to our growing reputation as a leading player in the web3 space. As «Take My Muffin» gains traction and captures the imagination of viewers around the world, we are confident that our involvement will further elevate our Pro Blockchain Media Agency’s status as a renowned and trusted name in the industry.

We look forward to working closely with Toonbox on this groundbreaking project and are eager to witness the incredible impact that «Take My Muffin» will have on the world of NFTs and digital content. Together, we will continue to explore new frontiers and deliver exceptional results for our clients, pushing the envelope of innovation and creativity in the ever-evolving landscape of web3 technology.

Our Real Case: The Creation and Success

of the Audio Series MANGA

At our company, we pride ourselves on our ability to create engaging and innovative content that captures the attention of audiences worldwide. One of our most successful projects to date is the creation of an audio series called MANGA. This unique and captivating series has not only garnered a loyal fan base but has also allowed us to showcase our expertise in content creation, marketing, and strategic partnerships.

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Примечания

1

“An extremist organization banned in the Russian Federation.”

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