To my daughters, Susie and Laura, who have taught me so much about assertiveness.

Contents

Cover

Title Page

Be Assertive – Poster

Acknowledgements

Note to 2014 Edition

Introduction

Introduction to 2001 Edition

Part One: Ideas and Theory of Assertiveness Training

Chapter 1: Arguments for Assertiveness

Chapter 2: The Essence of Assertiveness

Chapter 3: Knowing Your Rights

Chapter 4: The Art of Being Positive

Chapter 5: Fundamental Assertive Skills

Chapter 6: Self-Protective Skills

Chapter 7: Getting Prepared

Part Two: Practical Work

Chapter 8: Practical Work on Chapter 1 – Arguments for Assertiveness

Chapter 9: Practical Work on Chapter 2 – The Essence of Assertiveness

Chapter 10: Practical Work on Chapter 3 – Knowing Your Rights

Chapter 11: Practical Work on Chapter 4 – The Art of Being Positive

Chapter 12: Practical Work on Chapter 5 – Fundamental Assertive Skills

Chapter 13: Practical Work on Chapter 6 – Self-Protective Skills

Chapter 14: Practical Work on Chapter 7 – Getting Prepared

Chapter 15: Some Suggestions for Further Study

By the same author

Other Titles in This Series

List of Searchable Terms

Copyright

About the Publisher

Acknowledgements

Most importantly, I would like to thank all the people who have attended my courses and given me such helpful and constructive feedback.

I would also like to thank Robert Adams for so willingly helping me to prepare the final text for publication.

Finally, I must thank my husband for his constant encouragement and challenge to my own assertiveness!

Note to 2014 Edition

Although I wrote this book several years ago, it still offers a very good introduction to the subject, and the exercises will still work well for both individuals and self-help groups. The world, however, has changed quite dramatically since the book was written. The pace of life has become very much faster and more competitive for most people. As a consequence, personal stress has become a major mental and physical health issue. Assertiveness is a skill that we now need perhaps more than ever. When used in important situations – and in relationships that are diminishing or threatening our personal resources of time and emotional and physical energy – it is invaluable. For those of you who are still novices at using these techniques, you may be surprised to hear that I now would like to make a plea for the usefulness of passivity!

When I first wrote this book most people didn’t even know what the word ‘assertiveness’ meant. Now almost everyone does and assertive behaviour is generally expected of us all – not just at work, but also in our personal relationships. Over the last few years I have seen many people tire themselves needlessly by being too assertive all of the time! Once your self-esteem and self-confidence are in good shape, you might naturally find yourself letting many minor put-downs and unfair situations pass by without a challenge. But even if they are still shaky, remember that you can also decide to be passive from time to time, especially if you are tired or stressed. If you later decide that the issue is one that is important to you, you can always use your assertive skills to bring it up again. You will undoubtedly handle it better when you have had time to reflect and recoup your energy.

Introduction

This book is based on an Assertiveness Training Programme which I used with a variety of groups over many years. It is, by no means, a definitive model either for myself or anyone else. It can and should be adapted, abridged, expanded – or indeed abandoned according to your own individual needs. In writing it, I have aimed to provide the following:

1. A Concise, Simple Account of the Theory and Principles

– as they are applicable to both men and women living within our Western culture.

Much of Assertiveness Training is concerned with changing or adapting our values, ideas and philosophy. Often we are unassertive merely because we think that it is wrong to be assertive. These thoughts may be quite deeply rooted in our minds as they are often placed there in early childhood and are embedded in the values of our culture. Our first task must, therefore, be to ‘reprogramme’ our minds by replacing the old unassertive values and thoughts with a more positive philosophy. From my own personal experience and the experience of people on my courses it seems that the repetition of appropriate quotations and proverbs is a useful way of effecting this change.

Throughout the book you will notice a number of these quotes and proverbs. They have been placed in boxes so that they can be easily identified and used as an occasional reminder of the philosophy of assertiveness. In my groups, I often write some out on large wall posters and suggest that this can be done at home or in the office as well.

I appreciate that some people might find them an irritating distraction from the text. If this should happen please ignore them and read on!

2. A Handbook for Self-Help Groups

Assertiveness Training is most often undertaken in a group situation. After all, old habits certainly do die hard but they do seem to vanish more quickly when we receive support and encouragement from others who can understand what the battle is all about.

Part Two of this book offers a programme of exercises which could be completed in approximately eight weekly sessions of two hours each. The appropriate theory can be introduced in the form of posters and handouts derived from the text in Part One.

By using the book in this way, the responsibility for leading the group could be shared by some or all of the participants.

3. A Handbook for Individuals

If for some reason you are unable, or unwilling, to join a self-help group, this basic programme can be adapted for use on your own at home.

At the end of each practical exercise I have made some suggestions about how you could achieve this. I suggest, as with self-help groups, you could work on one short session each week over a period of two months. It is important to cover the basic ground very thoroughly and not to try too much too quickly. You may need more self-discipline and motivation to work in this way, but it should still be possible to make some effective progress.

Introduction to 2001 Edition

What a strange and moving experience it was for me to revisit this book! It brought back so many wonderful memories of the excitement we felt when doing this ‘groundbreaking work’ over 25 years ago. It is hard to believe how few people at that time had even heard the word ‘Assertiveness’. Now it is part of our everyday language. A whole generation has grown up taking it for granted that they ought to be more assertive – and, feeling full of guilt because they are not!

It is of course one thing knowing how we would like to behave, and quite another trying to stop ourselves from acting too often like a doormat or a raging bull. I know, because it was the position I had been in for many, many years before I came across Assertiveness Training. Its simple easy-to-learn techniques changed my life. That is why I became so committed to doing this work and spreading the word. Interestingly, many of the participants on our early courses and readers of this book have done just the same. I have had many letters and calls from people who wanted to let me know that they had been inspired to start training groups in their schools, offices, hospitals, churches and community centres. This was wondrous music to my ears, which had previously been filled with the whispering of cynics who said our work would breed selfishness and ego-centredness.

Assertiveness Training has proved itself to be so much more than a therapy for ‘losers’. It is now an established method of teaching anyone to communicate more openly, honestly and calmly and to stand up for both their and other people’s basic human rights.

Another reason for its appeal to me is that at its core is the win/win principle. This may not be one that can, or indeed should, always guide our behaviour, but when it does it undoubtedly brings both inner and outer harmony. And who doesn’t need a little more of that in their lives today?!

Finally, I’d just like to add that the writing of this book was a triumph for my own fledgling assertiveness. I had grown up with a deeply held conviction that I was an exceedingly bad writer. Assertiveness Training instilled in me a new belief that I had a right to say what I wanted to say. It was this belief that inspired and motivated me to persist, however many dyslexic errors I committed to the page, and however long it took me to do! Two years after I started, we published the book ourselves, and my husband travelled the country taking its first few hundred copies to bookshops himself. When this supply ran out, a client of mine asked my permission to take it to a small publisher of ‘alternative’ books. Now, 18 years later, I have 10 best-selling books to my name, and my publishers, Thorsons, are widely acknowledged to be leaders in one of the fastest growing sectors of the book trade.

I hope this updated version of Assert Yourself will help you to make the changes in yourself and your life that you know you want and deserve.

ONE

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